Shulou(Shulou.com)12/24 Report--

CTOnews.com news on December 11, the domestic media "Sanyan Technology" released more behind-the-scenes stories about "Liu Qiangdong's intranet speech reply to employees" this morning, and the report of "late LatePost" quoted by CTOnews.com yesterday constitutes the whole story.

A screenshot posted by Sanyan Technology shows a JD.com operator posting on the company's intranet about a series of problems with the company's current promotion of "promotion simplification."

Part of the original text is as follows:

…… I think it is good to promote promotion simplification, but why is there no sound when we are in the middle of promotion?

At this stage, there are still a variety of complex promotion mechanisms, full reduction, a pile of coupons. Why can't we just make a price? Some people may say that the category is not suitable, but why is the knife price suitable?

JD.com 's platform has been greatly promoted, which is simply speechless. Messy. Why do you have to work with your competitors without planning your own rhythm and strength in advance? Must competitors come down to determine our rhythm and strength? Follow the strategy forever? When will we catch up?

And the initiative of big promotion is very poor, just 365 days a year, I remember that the platform greatly promoted the organization of only 618, Singles Day (lack of words), Mid-Autumn Festival, National Day, May Day, other big promotion activities are not organized, let the business department to organize their own? Then the user's sense of body and the ability to mobilize all resources are a little poor. Look at the many, cats and cats, they organize a lot. Concentrate our efforts to mobilize the whole category (lack of words). I really don't understand how to promote operation if only 5 activities are organized in a year.

…… I think each category has different characteristics and needs to find another mind separately. 1: 1 > 2.

Liu Qiangdong's response is as follows:

I am in the car, jiggle typing may make mistakes, I hope you understand. I think this brother said it very well. It can be said that the full stop to the company's pain point, are real problems, and must be changed. Or we have no way out.

We say every day that the customer comes first, but we think about ourselves everywhere in our work! We often say that fighting is only the first place, but we defend everywhere and never think about how to take the initiative. Many people talk about innovation every day, but plagiarize and follow others every day.

There are so many problems, of course, it is my poor management, I blame myself very much. But in any case, I will not lie flat, and I hope my brothers will never lie flat. Now that the organization is huge, bloated and inefficient, it really takes time to change.

I hope my brothers will be more patient. today, there are still many brothers who dare to tell the truth and keep fighting. JD.com 's foundation is still there. I believe we will certainly come out of the trough. Any person, any company will go through several peaks and troughs to achieve greatness.

I thank this brother for his sincere advice and advice. I can feel that he loves the company very much. Thank you very much, brother. And thank you to all the brothers who work hard. Let's try to change together!

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