Shulou(Shulou.com)12/24 Report--

The event of DTS Brand 30th Anniversary Friendship meeting will be held in Shanghai on December 8, 2023. This is the second stop of the full scene application demonstration and experience of DTS core solutions after Beijing Railway Station in September this year, and it is also the end of a series of events marking the 30th anniversary of DTS. Lang Zhengwu, vice president of Xperi (parent company of DTS) and general manager of Greater China, said: "this event represents the epitome of DTS's development in the past three decades and a bellwether for the future."

It is understood that the theme of the Shanghai Railway Station is "30 years old, share the sound banquet". DTS reviewed the development and important breakthroughs of the brand over the past 30 years, shared the core of the company's future strategy, and conducted a comprehensive and in-depth demonstration of representative solutions focusing on different application scenarios, such as cinema, home audio, mobile terminals, games and in-car entertainment. The immersive sound feast made the guests on the scene speak bluntly and shocked.

"all DTS solutions are launched from a comprehensive understanding and exploration of user needs, from in-depth research and insight into application scenarios, and from unlimited focus and pursuit of sound experience." "We want to make sure that every DTS solution has enough experience value to add points to the DTS' brand," said Lang Zhengwu.

DTS:X Ultra, DTS Headphone:X and DTS SoundUnbound are DTS solutions designed specifically for computers, mobile devices and game experiences, which are committed to accurately restoring the orientation of the sound source, enhancing the sound perception of the game environment, and creating an immersive game audio experience for users. In the e-sports experience area of the event site, DTS immersed the above solutions with partner products Hewlett-Packard Night Elf 9 game notebooks, Philips TAG4106 game headphones, HyperX Cloud III Hurricane 3 game headphones, Red Deuteron DAO TWS deuterium front flagship headphones, and Logitech Yeti microphones, which won the unanimous admiration of e-sports fans at the scene.

In the home entertainment experience area, the first wireless surround sound technology to easily connect televisions, loudspeakers, bar speakers, subwoofers and other devices, the strong combination of DTS Play-Fi and IMAX Enhanced exclusive film source, presented an audio-visual feast for the guests. DTS Play-Fi has the characteristics of "wireless, lossless, low latency and multi-room", and its compatibility is extremely high. As long as the products selected by users support DTS Play-Fi, different brands of audio and video products can be used freely to transmit high-quality wireless audio streams to every room in the home through Wi-Fi. IMAX Enhanced, a new licensing and certification project jointly launched by DTS and IMAX, has the unique advantages of amazing picture quality, shocking sound effects, super-large frame, and exclusive IMAX Enhanced source.

The demonstration in this area is performed by Philips 70-inch MiniLED panoramic TV PD9000 and Philips flagship cinema Fidelio One, which supports both DTS Play-Fi and IMAX Enhanced certification.

The behind-the-scenes experience area of "DTS immersive Audio production", which caused amazement at the Beijing Railway Station, was not only preserved in Shanghai Railway Station, but also upgraded to allow each guest to have a more independent period of time. Under the guidance of professional and technical personnel, we can understand the process of immersive audio creation carried out by DTS:X professional rendering and production tools. Experience first-hand how DTS makes content creators more simple and efficient to produce high-quality multi-channel and even immersive content.

In addition, the recent representative products of IMAX Enhanced on the mobile side, such as HP's Hewlett-Packard Book Pro 14 sharp dragon version and Glory tablet Magic Pad, as well as the GPD WIN mini screen flip handset that supports DTS sound effects, were also unveiled with amazing audio-visual effects during the event.

With the industry-leading technical solutions and the ultimate experience brought by a comprehensive range of cooperative products, the 30th anniversary of the DTS brand will be held smoothly in Shanghai, which also represents the successful conclusion of the DTS 30th anniversary series of events.

The 30th anniversary is not only a milestone worth remembering for any enterprise, but also a strong driving force to encourage enterprises to sing in the follow-up development. In the face of the ever-changing market demand and the rapidly changing industry situation, Lang Zhengwu said that DTS will continue to carry out scientific and technological innovation, constantly explore application boundaries, and always take it as its responsibility to promote the development of the industry and meet the pursuit of users.

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