Shulou(Shulou.com)12/24 Report--

Recently, the party game category competition is fierce, big moves again and again, further release the track dominance. Among them, the "egg party", which ranked first in the party category, launched a national carnival "egg match festival" with massive welfare support on December 15 to celebrate the number of users exceeding 500 million, and announced the spring national creation competition of "egg party". Tens of millions of cash was poured into to accelerate the growth of creators and create a bright future of "visible and cashable".

As an important development pole of "egg party" products, UGC ecology has been promoted to the operational level of the overall strategy. Although the number of egg UGC maps has already exceeded 100 million in August, the "egg party" has always insisted on giving creators better room for growth and constantly increasing the incentive system. Not long ago, the government announced a plan to invest 500 million yuan to build a "co-creation era", using multiple creative competitions as the carrier to promote the resonance of creative skills, creative vision and personal benefits, so as to deeply promote the activation of creative relationships within the ecology.

Specifically, one of the highlights of the "era of Egg Co-creation" program is to actually pass on the rich benefits to the creators by dividing the slicing of different events. For example, the "Workshop creation Competition" and "Craftsman creation month" are examples of resident incentive activities. Creators can continue to create through the "craftsman creation month" to upgrade their skills and get a stable source of income at the same time. You can also get more exposure in the twice-a-year heavyweight "Workshop creation Competition".

The short-term welfare events such as "vehicle Competition" and "Workshop component reward order" are based on the creators' points of interest, which can not only explore creative inspiration from the details of creation, but also consolidate the foundation of the ecological development of the whole UGC. Of course, creators will also get the benefits matched with their efforts in this process.

In addition, around game seasons, festivals and game events, officials have also prepared a series of interesting map-building competitions, such as the "City Tour Plan" and the "University repeat Competition", which cover a wider range and are more interesting to create. and new revenue channels for creators.

In addition to the "event + income" system, the "Egg Co-creation era" also includes a higher-level "incentive and signing plan". When the number of users creating maps reaches the requirement of more than 10,000, they can apply to join the program and continue to gain stable cash gains through the popularity of publishing maps. At the same time, creators can strive to become official contractors, superimpose higher income and rights and interests on the basis of competition revenue, and get official flow blessing to explore the value landing in the dimension of life.

On the other hand, the newly launched "Spring National Creative Competition" has played a new "Wang Fang": on the one hand, it starts from the incentive breadth, with 15 million heavy money and 10 million egg dollars plus national creative incentives, so that more players can "withdraw the future". This creation competition will eventually give birth to five super masters, each with a cash prize of 1.5 million yuan, and unlock the exclusive rights and interests of the "craftsman Star Project", so that individual IP can better receive the dividend of ecological development. In addition, the official will also reserve a quota of 100 workshop masters, a bonus of 10,000 yuan for manpower, and get the official signed through train quota to get more exclusive resources support.

On the other hand, it continues the creative tradition of Egg UGC ecology from the depth of creative content. As we all know, Egg UGC Maps widely touches multiple values and is often circled across the network. For example, it has recently been a hot search on Weibo because of the map's contribution to the heritage of traditional culture.

The official also announced that new public welfare special creations and racing tracks will be added in the future, inviting creators to become public welfare ambassadors to promote the continuous flow of love and goodwill in this virtual paradise, and to create a more loving paradise. At the same time, officials will also practice public welfare undertakings in the name of all park players and jointly witness the occurrence of public welfare. This move is also greatly in line with the multi-dimensional positive energy ecological situation of the "egg party" paradise, where we can not only get pure happiness, but also feel more humanistic care and social emotional temperature.

In addition, officials have also prepared a set of incentive system for park communicators, as long as they promote the dissemination of relevant content on the social media platform, they will have the opportunity to share the benefits of co-creation activities, carve up millions of cash, and seek the landing of personal value from the ecological expansion of UGC.

From the above point of view, it is not difficult to understand why the "egg party" can form a user-driven, virtuous cycle of growth of UGC ecology. For the "egg party", UGC operation has never been an isolated development, but highly bonded with the product itself and users. It can be understood that the creators are not only game users, but also participants in ecological co-construction, and they grow together with ecology, creating a new benchmark for users to break 500 million.

The truth behind it could not be more simple and simple. The "egg party" gives a clear, visible and "cashable" future, which brings "steady happiness" to immerse in the game, and the game continues to develop by leaps and bounds. Compared with some gimmick-driven plans, building a huge promise to win over users, how can such a dream continue? The deep-seated reasons behind this may be more worthy of the industry's attention and consideration.

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