Shulou(Shulou.com)12/24 Report--

CTOnews.com, December 8, the General Office of the State Administration of Radio, Film and Television recently issued the implementation Guide for the Application of Digital Rights Management (DRM) Technology for Video and Audio content Distribution (version 2023) (hereinafter referred to as the "implementation Guide") to further promote and standardize the digital rights protection of video and audio content and speed up the implementation and application of digital rights management technologies and standards for video and audio content distribution.

CTOnews.com learned from the "implementation Guide" document that video and audio content distribution digital rights management involves video and audio content provision, service provision and terminal playback and other links. At present, some Internet TV, Internet video services, IPTV, cable digital TV and other institutions have carried out the application deployment of DRM technology standards for video and audio content distribution, and there are more than 100 million intelligent televisions, intelligent set-top boxes, mobile terminals and vehicle entertainment devices integrated with DRM functions, laying a foundation for large-scale industrial application of DRM technology standards.

Map Source Pexels formulates this implementation guide to guide industry organizations such as video and audio content provision and service provision, intelligent terminal equipment and chip manufacturers, and DRM technology providers, to speed up the application and implementation of DRM technical standards, and to strengthen copyright protection of audio-visual content.

The document of "implementation Guide" includes the application / implementation framework of DRM technology, the application of Internet TV DRM technology, the application of Internet video DRM technology, the application of IPTV DRM technology, the application of cable digital TV DRM technology, etc.

The implementation Guide of the General Framework for the Application of ▲ DRM Technology mentions that the video and audio content distribution DRM technology supports the encryption of AVS+, AVS2, AVS3 and other standard video coding formats, and supports encrypted content encapsulation and transmission using video and audio content encapsulation formats such as TS, HLS, DASH, CMAF, etc., so as to realize the encryption protection of channel broadcast and on-demand content.

It is worth mentioning that in November this year, "TV Runaway" went popular on Weibo, and a number of netizens reported that their frequently used software TV home suddenly could not be opened. In addition, the notice on the TV end page of some users shows that the service of this product will be suspended from now on in accordance with the normative requirements of the SARFT for Internet live television business.

"TV Home" is a video player that specializes in watching live TV. Officials have introduced that the software can provide online live broadcast of more than 1600 TV channels from CCTV, satellite TV and local stations. The user base of this software is quite large. Many users who use smart TV will choose to download the software from their TV sets to watch live satellite TV content.

However, there has always been a dispute over live broadcast copyright in TV home software. Operators IPTV and radio and television network digital TV are regular ways to watch TV channels. Many software that watch live TV channels in the market, including televisions, basically show users live TV broadcast by stealing and catching genuine network signal sources. The annual membership fee of 49.9 yuan is relatively low, and it also attracts many consumers. In fact, these third-party platforms, including televisions, charge fees for grabbing genuine signal sources.

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