Shulou(Shulou.com)12/24 Report--

Beijing, December 7, 2023-data.ai, a leading mobile data analytics provider, recently released its top five mobile application market forecasts for 2024.

"in 2024, consumers will prefer to see real, video-based content and complete their social media experience with as little money as possible," said Lexi Sydow, director of data.ai Insights. "next year, the next wave of artificial intelligence innovation will be launched, and our content consumption style will be consolidated."

1. The number of daily active users (DAU) of Weibo-X (Twitter) peaked at 316 million. But data.ai predicts that number will fall to 250 million by 2024. Not only is the DAU of XPowerThreads also likely to fall below 20 million. As consumers flock to platforms such as TikTok to get news, the video-based press release platform will become the new king.

2. TikTok will be the highest-paid app ever, and is expected to reach a milestone of nearly $15 billion in 2024-next year, TikTok's revenue will reach $14.6 billion, surpassing Candy Crush Saga. In 2022, TikTok became the first non-game application in history to outspend games in quarterly spending. So far in 2023, cumulative TikTok spending has risen 70% from a year earlier, 3.7 times the growth rate of Candy Crush Saga (candy legend).

3. The gaming industry is picking up-the gaming industry is expected to reverse in 2024, with user spending rebounding 4 per cent year-on-year to $111.4 billion, another growth after a slight decline over the past two years. Role-playing games, elimination, parties and gambling will drive spending growth in the gaming industry in 2024, of which role-playing games and elimination will each contribute $1 to every $5 in total spending growth.

4. Generative artificial intelligence will set off a new wave of application functions-the number of downloads of generative artificial intelligence applications has increased nine-fold in 2023. Data.ai estimates that 2.3 billion of the App downloaded in 2024 will contain generative artificial intelligence, driving a surge in downloads of products such as photo editing, video clips, selfies and beauty editors.

5. In-app buying will be the next battleground for revenue for social media apps-historically, social platforms have tended to make money from advertising. In 2024, as more social platforms will try to generate revenue directly from users, TikTok is the first to introduce in-app purchases to "reward" content creators. YouTube and Instagram are not far behind. By 2024, user spending on social media applications will increase by 152%.

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