Shulou(Shulou.com)12/24 Report--

December 7, 2023, China-- Shopee, the leading e-commerce platform, recently announced the official launch of its 12.12 birthday promotion. As the last super promotion this year, Shopee continues to offer multiple discounts and gifts, including Shopee Live live discounts, value vouchers, no-threshold free coupons and other benefits, to meet consumers' personalized and diversified needs with a large number of full-category goods, setting off a year-end holiday shopping spree.

Shopee's 12.12th birthday is a big boost for fun.

According to the latest survey, consumers in Southeast Asia are enthusiastic about holiday spending, with 60% of respondents saying they plan to increase their holiday online shopping budget, especially in the double-digit promotion of e-commerce, such as 11.11 and 12.12. To help sellers grasp the final dividend at the end of the year, Shopee further upgrades marketing, logistics and other one-stop ecological services to stimulate consumption potential.

Shopee Live supports plus code, leading the "watch and buy" craze: the amazing explosive power of Shopee live streaming has attracted more and more sellers' attention this year. In this regard, Shopee takes the lead in working with a number of professional live MCN organizations to provide platform exclusive resource packages for sellers who want to start broadcasting, including professional anchors, operators, live rooms, live broadcast analysis teams, and so on. In addition, the platform will also provide exclusive large-value live room coupons and mass live free coupons on the 12.12 promotion day to help sellers sprint higher orders and conversion.

AMS opens on a large scale, and new users enjoy exclusive incentives: Shopee Alliance Marketing (AMS) works with more than 2.5 million alliance partners, including rebate platforms, price comparison platforms, content platforms, popular social media channels and massive online celebrity KOL, to accurately reach consumers in multiple marketing forms, and sellers only need to achieve a measurable return on investment by making a commission on valid orders for successful conversion. Recently, this function has been opened to sellers on a large scale, and in line with the 12.12th birthday to promote the launch of AMS new user exclusive incentives for sellers to open a wide range of flow valves.

Shopee overseas warehouse fee reduction, logistics performance cost reduction and efficiency: in order to help sellers seize the opportunity, Shopee recently adjusted the fees of official overseas warehouses at three major sites in Singapore, Thailand and Mexico, such as 60-day warehouse fee reduction, operation fee subsidy, extra small commodity operation fee adjustment, etc., which is conducive to reducing sea costs and increasing profit margins. In addition, Shopee continues to optimize the key links of cross-border logistics to provide a more solid operational guarantee for greatly promoting implementation.

With the 12.12 birthday promotion approaching, the shopping season at the end of 2023 is coming to an end. As a leading e-commerce platform, Shopee will continue to gain insight into users' needs, connect more sellers and consumers with high-quality one-stop e-commerce services, and release more new business opportunities.

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