Shulou(Shulou.com)12/24 Report--

TCL Technology has once again become the exclusive OLED display supplier of Xiaomi's Redmi K70 series, another star model, as Xiaomi 14 series continues to add supply chain orders. According to public information, since the third quarter, TCL Technology has successively won orders for star display screens owned by Xiaomi and Chuanyin, and successfully entered the top three in the global flexible OLED market with a share of 10%.

Analysts believe that TCL Technology is continuously expanding its global share in OLED market, especially high-end segment market, thanks to the strong global mobile phone shipment performance of Xiaomi and Chuanyin, the main downstream customers, in this round of small size OLED continuous warming driven by the recovery of mobile phone consumption market, and is likely to become the mainstream OLED manufacturer with the fastest shipment growth next year.

Volume-type medium-end machines enter the market intensively, OLED demand enters into accelerated volume period

TCL Huaxing, a subsidiary of TCL Technology, recently announced that the OLED display screen of the newly released three models of Redmi K70 series will be exclusively supplied by TCL Huaxing, among which K70 and K70 Pro are equipped with TCL Huaxing's second generation high-end 2K display screen. This is after Xiaomi 14 series, TCL Huaxing once again locked a large order from Xiaomi.

The latest news shows that the Redmi K70 series received an astonishing 600,000 orders in just five minutes after it opened last week, a microcosm of the recent popularity of mid-range machines. Since September and October, Apple, Xiaomi and Huawei have successively released flagship new mobile phones and achieved good performance. All major mobile phone manufacturers have struck iron while it is hot and accelerated the release rhythm of subsequent mid-range new products. At present, the mobile phone market has begun to enter the intensive listing period of mid-range phones.

Analysts pointed out that compared with the flagship mobile phone products listed in September-October, the mid-range mobile phone covers a much larger consumer population worldwide, and most of the mobile phone manufacturers in the Android camp also ship in the mid-range field, so the driving effect of mid-range mobile phones on OLED panel demand is much higher than that of high-end flagship phones. With the intensive release and listing of mid-range phones after November, the terminal demand for mobile OLED panels will gradually enter the volume range, and the demand for OLED panels with small size upstream will also increase greatly.

Stimulated by the strong market performance of high-end flagship machines of major brands and the expectation of good demand for mid-range machines, the recovery momentum of small size OLED panel market since Q3 has obviously accelerated, with the average increase of OLED panel in October being about 10%. After entering November, with the continued recovery of the mobile phone consumer market, the latest reports released by CINNO Research and other institutions last week predicted that the structural shortage of mobile phone OLED panel capacity will still exist, and the price increase is expected to continue to strengthen.

It is worth mentioning that, in addition to the overall recovery trend, another structural change worthy of attention is that mobile phone consumption upgrades continue to deepen. According to the report data released by market research organization "GfK China" recently, the average price of China's mobile phone market in the third quarter has continued to rise to 3480 yuan_The rise in the average price of mobile phone terminals undoubtedly provides a more fertile market and ecological soil for the upstream mobile phone panel market, which is conducive to continuously increasing the value of OLED panel industry.

TCL Technology locks the winner's identity, or becomes the biggest variable in OLED market

In the next continuous recovery of mobile phone consumption market, TCL Technology, as a key link of upstream core supply chain, may have locked in the identity of "big winner" in advance. The company is likely to become the mainstream manufacturer with the fastest growth rate in OLED market next year, and the biggest potential variable in the global small size high-end OLED panel market in 2024.

According to public information, since Q3 this year, Xiaomi and Chuanyin have become the "only two" mobile phone manufacturers in the global TOP 5 mainstream manufacturers to achieve growth and take the lead in realizing the bottom rebound of shipments. These two manufacturers are the current key customers of TCL Technology. Xiaomi flagship Xiaomi 14 series and a variety of mid-range phones are exclusively provided by TCL Technology. The new flagship folding machine, which is regarded as the "broken circle" heavy device, also adopts TCL Technology OLED screen. With the excellent market performance of Xiaomi and Sound Transmission, TCL Technology's market share in flexible OLED has soared rapidly, and its Q3 share has risen to 10%, entering the global TOP3. The analysis predicts that TCL Technology, which has successfully bet on it, is expected to continue to surge rapidly in OLED shipments and share next year.

At present, there is a high consensus among institutions on the continued strong performance of Xiaomi and Chuanyin in 2024, which has been proved by facts. Since its launch at the end of October, the Xiaomi 14 series has shown a "king's demeanor" on the market side, which is likely to become the Android flagship with the highest shipments in recent years. Xiaomi has added 40% of orders to the supply chain for Xiaomi 14 series products to stock up at full capacity as shipment orders far exceeded expectations, according to the financial news agency.

In the opinion of analysts, in general, OLED display, chip and memory are listed as core components among all materials of mobile phones. Therefore, TCL Technology, as the exclusive display supplier of Xiaomi 14 series, is undoubtedly one of the biggest winners in this round of Xiaomi supply chain addition. The strong market performance of Xiaomi 14 and Redmi K70 series products is expected to further expand TCL Technology's advantages in the field of OLED display panels for high-end mobile phones.

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