Shulou(Shulou.com)12/24 Report--

JD.com House is the brand of physical retail stores in the omni-channel business department of JD.com Retail 3C Digital Business Department. At present, there are more than 400 stores, covering shopping centers in more than 100 cities in 28 provinces across the country. Characterized by 3C digital multi-category product retail experience, convenient shopping and high-quality service, and relying on JD.com 's full-product supply chain resources, we have created an innovative model of online and offline omni-channel integration. Share JD.com supply chain, warehousing, logistics, traffic, users and digital capabilities, offline quality life technology experience store.

JD.com House 5.0 reality shooting-the image of the door

JD.com House is currently mainly in the T1-T4 core business complex, focusing on building a business model dominated by 3C digital products and radiating multi-category demand around life. At the same time, increase the core technology R & D and innovation offline service scenarios, through LBS hourly delivery, live broadcast, community, arrival and other innovative business to achieve online and offline integration, drive store floor efficiency, and help consumption upgrade.

JD.com House selected trend good things, cutting-edge new products launch, industry experts reputation, so that consumers enjoy quality assurance, comprehensive and perfect services, products worry-free after sales. In November 2016, the first JD.com House (JD.com House of Changsha Peace Hall) opened. In August 2017, the brand conference of JD.com House was held in JD.com headquarters Building in Beijing. In November 2017, JD.com Group "JD.com offline retail system supported by JDsmart (JD.com House)" won the highest honor "Retail Innovation Award". In December 2018, JD.com House won the second Life list launch and 2017 Life trend Forum "2017 impact on Chinese lifestyle TOP10" brand. On June 21, 2018, JD.com House won the China chain Management Association (CCFA) "Golden Lily chain Brand most growth Award". On March 21, 2019, JD.com 's flagship store in Xi'an was awarded the honorary title of "good stores in China 2018". On March 21, 2019, JD.com store was awarded the title of "2018 High-growth chain Brand". In November 2019, JD.com House launched the JD.com Home Project and began LBS hourly business exploration. In May 2020, JD.com House launched JD.com live broadcast service. In April 2021, JD.com House and the new town Wuyue reached an all-channel cooperation. In January 2022, JD.com House entered the Qinghai-Tibet Plateau, and Xizang's first JD.com House opened in Lhasa. In February 2022, JD.com House signed a strategic cooperation agreement with Wanda Business Management. In December 2022, the number of JD.com House stores exceeded 400.

JD.com House 5.0 reality shooting-in-store layout

With the mission of "keeping the joy of opening the store" and the vision of "continuously creating profits for partners", JD.com House focuses on the current leading brands in the industry at the end of the supply chain and works closely with brand manufacturers through online and offline multi-ends. to get more advantageous supply chain costs. At the same time, through the strong integration ability in the cooperation of manufacturers, to create a more flexible and richer supply system.

JD.com House 5.0 reality shooting-in-store layout

In order to improve the passenger flow performance of offline retail stores, JD.com House, in addition to the natural passenger flow of the basic stores, can also introduce high-quality users with clear needs on the detailed pages of the main station into offline stores, and expose the stores many times on different channels and pages to promote consumers' offline shopping decisions. In addition to the drainage at JD.com 's main station, but also in the domain where consumers spend a long time, such as Wechat, Weibo, Xiaohongshu and other public domain platforms, publish the content of JD.com House, attract user interaction, improve brand exposure, and promote the retention of store users. Professional teams guide stores to carry out private traffic construction, while conducting rich and diverse offline cooperation and traffic exchange. Through multi-scene, multi-end omni-channel marketing to obtain and import traffic, establish the exclusive flow matrix of JD.com House, and enhance store exposure.

JD.com House 5.0 reality shooting-in-store layout

In the retail store terminal for consumer shopping service experience improvement, from the basic store terminal exhibition combination, to JD.com House unique service product empowerment, the construction of JD.com House exclusive main product: accessories: service products 1VOV 0.3 store profit structure diversification Under JD.com 's strong traffic capacity, the users who need services from the main station will be diverted to the store to complete the consumer experience service that cannot be provided by online shopping, and improve the full link of JD.com 's full scene consumer service experience; at the same time, we will continue to explore in terms of door-to-door service and breaking consumers' half-hour life circle, leading businesses to effectively reach high-quality users around the store.

JD.com House 5.0 reality shooting-in-store layout

JD.com House launched JD.com gold mining business for customers of JD.com 3C digital offline stores, which can achieve interest-free repayment limitation for up to 21 days. In the supply chain cooperation in the initial stage of store construction and store operation, provide solutions for partners to make their cash flow more abundant, realize the use of JD.com 's money, buy JD.com 's goods, and enjoy interest-free repayment rights.

The ability training and construction of sales staff is also a bright spot that distinguishes JD.com House from the traditional stores. JD.com House, together with various brand manufacturers, through the training-assessment-certification full-link personnel capacity training system, to create a gold medal shopping guide system for JD.com 's sales staff.

JD.com House joins hands with various brand partners to carry out store exposure drainage to achieve cross-accurate customer acquisition, build the mind of users, and achieve the direct benefits of the store. In the retail terminal store side, through new store marketing, greatly promote marketing, new product marketing, live broadcast with goods and other forms, combined with online and offline omni-channel marketing promotion platform, store exposure, increase the interest of consumers shopping in JD.com House, improve the activity of JD.com House stores.

JD.com House grants its own brand, service, traffic, training, supply chain capacity and omni-channel O2O capacity to service providers in designated areas and within a specified time limit in the form of cooperation. JD.com provides unified operation and management standards.

Franchise store merchants join as an independent legal person, retain autonomy in personnel and finance, accept the strong management and control of JD.com in business and mode, and maintain a high degree of unity.

JD.com House firmly promises to operate stores legally and in compliance with regulations, and stores must abide by all the terms of the cooperation agreement, do not sell fake and shoddy products, do not disrupt market order, do not conceal false information, and do not carry out commercial bribery. provide JD.com with real various qualifications and supporting materials, and do not sublease, adjust the shop, change the main body of business or change the business use without JD.com 's written consent.

JD.com House is firmly committed to the store VI, dress, behavior in line with the national unified norms of JD.com stores, actively participate in brand marketing activities under the Jingdong line, and resolutely do nothing to damage JD.com 's brand image. The store operates stably during the authorization period and does not change the operating brand. Firmly committed to customer service as the center, adhere to the authentic, not false publicity, do not deceive customers, customers have any complaints, actively solve, the first time to pacify and properly deal with. Firmly promise to uniformly use the security system, purchase, sale and storage management system, and cashier system required by JD.com to show JD.com real business data; abide by JD.com 's data security requirements and not maliciously obtain or disseminate any JD.com confidential information to the outside world.

JD.com House establishes online and offline shared user pool, implements store customer acquisition policy, uses JD.com marketing tools, store CRM system, and carries out user operation through all channels.

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