Shulou(Shulou.com)12/24 Report--

Abstract: won the Whale Song Award "Global Marketing platform of the year" and "New Power of the year Service provider"

On December 5, Moby Dick GTC2023 Global flow Conference opened ceremoniously in Shenzhen Futian Convention and Exhibition Center. As a global advertising technology partner, AlgoriX's RixEngine (Ruili engine) made a major debut with AI intelligent operation solution to share the latest achievements of the industry with partners.

GTC Global flow Conference is one of the exhibition brands with the largest scale, the widest coverage and the longest influence in the field of cross-border sailing. This year, GTC2023 attracted more than 30,000 cross-border practitioners and more than 200 exhibitors to talk about the new trend of going out to sea.

The AI intelligent operation solution released this time is that RixEngine (Ruili engine) integrates a number of automation functions and strategy modules on the basis of the one-stop full-ecological advertising platform solution, which aims to deeply enable the whole process of advertising operation.

Upgrade 1: AI Intelligent Operations platform

1. Real-time early warning and Traffic Budget Distribution

AI Intelligent Operations platform carries out deep learning model estimation based on real-time revenue data, request data, forwarding data, etc., provides partners with real-time distribution of revenue, IVT, QPS, CAP, WL and budget traffic, and outputs targeted operation optimization recommendations based on actual data and operational experience.

two。 Intelligent Analysis and Visualization display

The deep learning model of the platform can automatically analyze, discover the deep connections and rules between the data, and intuitively present the complex original data in the form of graphics and tables, so that non-professionals can understand the deep meaning of the data. save a lot of manpower and time.

3. Data-driven optimization of advertising strategy

Using in-depth analysis of machine learning algorithms, RixEngine AI intelligent operation platform outputs refined, intelligent and scene-oriented strategy optimization programs for partners to help enterprises increase revenue.

4. Flow risk control

With the combination of big data and machine learning technology, the platform can accurately identify a variety of abnormal behaviors, including malicious clicks, botnets and fraudulent traffic, and reduce the traffic risk from the source.

Upgrade 2: multiple flow control strategies

RixEngine AI Intelligent Operations solution provides customers with a variety of flow control strategies, and customers can flexibly choose the most appropriate solution according to their special needs and market conditions, so as to achieve the best operational results.

Least bandwidth algorithm: IDC-Efficient Model (Lazy)

Effectively save bandwidth, reduce IDC costs, and achieve steady revenue growth.

Pipelining priority algorithm: Revenue-Priority Model (Turbo)

Give priority to revenue and distribute more traffic to high-yield DSP to help customers achieve rapid revenue growth.

The system automatically adjusts: System Automated Optimization

The system automatically adjusts the flow distribution according to the real-time data to reduce manual intervention and improve operation efficiency.

The system automatically adjusts Plus:System Automated Optimization Plus

On the basis of automatic adjustment, we can also optimize traffic distribution through more sophisticated algorithms to achieve more efficient automated operations and maximize revenue scale.

RixEngine AI Intelligent Operations solution has been officially launched, welcome partners to come to the site to inquire! In the future, the program will continue to upgrade iterations, including the "Ree Smart Kanban" and other new functional modules will gradually be available free of charge.

The 2023 Whale Song Award was announced at the same time. AlgoriX was named "Global Marketing platform of the year" for its cutting-edge programmed advertising technology and excellent reputation in the industry. Its one-stop all-ecological advertising platform SaaS solution RixEngine (Ruili engine) was awarded the "New Power of the year Service provider".

The Whale Song Award has been successfully held for five years. As one of the authoritative awards in the field of cross-border sailing, it aims to encourage enterprises full of passion and creativity, courage to develop and achieve outstanding achievements or make outstanding contributions to the industry, known as the "weather vane of going out to sea". New technical and service awards have been added to the 2023 Whale Song Award, which will be upgraded again in the dimensions of award setting, review rules, jury lineup and so on.

As the world's leading advertising technology company, AlgoriX is committed to providing advertisers and developers with full-stack ad acquisition and traffic realization solutions to build a fair, secure and transparent market. Looking back on 2023Die AlgoriX's continuous development and innovation, it has always been in the lead in the market competition: successfully joining IAB Europe TCF (Transparency and consent Framework) and IAB MSPA (Multi-State Privacy Agreement), while further protecting user data privacy, it has also expanded the scope of business in Europe and the United States, enabling more developers to increase their income. Expand heavyweight partners such as Prebid, LiveRamp, etc., and launch a new SDK on this basis, accelerate the process of Prebid application in the Asia-Pacific region, and promote the transition of the mobile advertising ecosystem to an Cookie-free era. In addition, AlgoriX launched an one-stop full-ecological advertising platform SaaS solution RixEngine (Ruili engine). As a global advertising technology partner, RixEngine's three core products RixExchange, RixBid and RixDSP accurately cover the three key links of programmed advertising trading, cash and launch, and are committed to reducing the threshold of cutting-edge technologies such as programmed advertising trading and machine learning. The team is well aware of the market trend and focuses on the R & D and optimization of advertising technology. Based on the rich experience of big data and AI algorithm, the team enables customers to build their own advertising platform efficiently, achieving accurate positioning, delivery and revenue maximization, and has successfully served hundreds of enterprises.

Won the Whale Song Award "Global Marketing platform of the year" and "New Power out to Sea Service provider of the year", it is highly recognized by the industry for AlgoriX and RixEngine cutting-edge programmed advertising technology and improving the service system. In the future, we will continue to cultivate the global programmed advertising field, customer demand-oriented continuous development and innovation, to help more partners business growth!

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