Shulou(Shulou.com)12/24 Report--

CTOnews.com December 5 news, Loto Technology today summarized the "third quarter Chinese mainland Interactive tablet Market report", believing that the current endogenous driving force of China's social and economic recovery is still insufficient, enterprises in all industries are generally lack of confidence in market prospects, investment and expansion willingness are reduced, and the purchase behavior of non-demand products is obviously weak.

In the third quarter of 2023, Chinese mainland shipped 533000 large-size interactive tablets, down 3.0% from a year earlier. Among them, shipments of educational tablets were 439000, down 0.6% from the same period last year, while commercial tablet shipments were 94000, down 12.7% from the same period last year.

▲ Map Source Lotu Technology

▲ Tuyuan Loto Technology CTOnews.com learned from the Lotu Technology report that Lotu Technology said that after the epidemic, with the resumption of offline communication inside and outside enterprises, the demand for audio and video meetings and remote collaboration is declining rationally; at the same time, the weak economy also makes enterprises conservative in the release of investment demand. Under the background of the overall decline in market demand, enterprises share the same piece of cake, and the competition will be more intense:

In terms of brand structure, MAXHUB, owned by Shiyuan, remains the market leader, with a market share of more than 29% in the third quarter, up 3.1% from a year earlier.

Haoli and newline ranked second and third in the third quarter, accounting for about 10 per cent of the market respectively. Lenovo, Haekangwei, Huawei and Hisense followed, each with a market share of 5 per cent and 10 per cent.

At the same time, Skyworth, Philips, Dahua, JAV, Sharp, Bank of China Technology and other brands also maintain a certain sales volume in the market.

Compared with the second quarter, JAV dropped out of the ranks of brand TOP10 this quarter, while Philips squeezed into the brand TOP10, temporarily at the bottom of the list.

Loto Technology, citing the above data, said that relatively market-oriented commercial tablets were greatly affected by the overall economic environment, falling more than 10% in the third quarter after a recession of 29.8% in the first half of the year, greatly dragging down the overall market.

The trend of consumer degradation is also reflected in the commercial interactive tablet market. Considering the huge price gap between TV and commercial tablet, more and more enterprises choose commercial TV as audio and video equipment for conference scenes.

Next, professional commercial interactive tablet companies need to further clarify the boundary between TV and commercial tablet products, improve users' awareness of the products, anchor the reasonable pricing of competitive products, and enhance the user experience.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.