Shulou(Shulou.com)12/24 Report--

Although revenue is up 6% year-on-year and growth continues, in-app purchase costs in the United States have risen by nearly 12%. This also confirms the trend we have observed in the mobile market: integrating user consumption channels, publishers have a more urgent need to attract these high-value users to their applications and retain them. In such a competitive environment, you should expand your liquidity strategy in order to remain competitive and achieve your revenue goals.

Many mobile applications can no longer rely on a single source of cash. Several streaming applications have launched cost-effective advertising cash-out programs as a supplement to subscription services. In addition, super-casual game developers such as Voodoo are also forced to integrate in-app purchases into advertising-based cash structures.

Such changes show that it is necessary to think ahead and lead the trend in order to develop a mobile strategy at an alarming rate and remain competitive. In our guide, you will gain market insight, best practices and expertise to mine operational data on our powerful intelligence platform and get a head start in the competition.

Adopting a new cash plan is fraught with risks.

The risks include that you may lose users who are used to the current product, and that validating the new policy is time-consuming and expensive. All parts of the cash structure should fit together like a jigsaw puzzle, providing users with flexibility and encouraging users to transform strategically.

An in-depth understanding of the revenue drivers behind similar applications and the way competitors attract high-value users is the key to reducing download costs and significantly increasing revenue. Our latest guide, jointly developed with Google, optimizes your cash strategy and maximizes profits by dismantling best practices, while showing you how other applications find ways to optimize in this highly competitive area.

You can learn not only how applications that use different cash structures succeed in revenue, but also how similar products adapt, and we also provide some tips to help you integrate winning strategies into your mobile applications.

It is very important to become an omnipotent realization expert.

The diversification of cash-out strategies is becoming more and more important, and it is not enough to be an expert in one form of income. Although there are many possible ways to attract users' attention and wallets, unless you understand the preferences of your audience, you may run the risk of shutting out high-spending users.

Use our latest liquidity guide to learn more about which liquidity type is suitable for your mobile application, which realization method works well in your similar products, and best practices to maximize user value and user acquisition.

For example, the best time to adjust your strategy is before valuable seasonal events such as holidays and the beginning of the first quarter. Everyone has the opportunity to take advantage of high growth and inflated user value to achieve revenue, but knowing how to identify the best opportunities and when to take advantage of them requires analysis of historical data and understanding of the target audience.

Key contents of the guide

The goal of data.ai is to prepare you to hold on to every penny and drive income growth during a major seasonal window. This guide provides you with some tips that will enable you to become the biggest winner of market gains no matter which liquidity strategy you choose.

We have summarized seven types of application liquidity, and the guide also provides some tips for each of these seven types.

1 pay

Paid downloads need to highlight product advantages and optimize app store content to maximize revenue. Learn how to experiment with store pages to improve the rate of return on advertising spending by improving customer acquisition efficiency.

2 subscription

Cyclical income comes from the membership fee for the user's unlock function. Maintaining the number of subscribers requires competitive prices, and through our guide, you will learn how to benchmark your prices with your competitors to ensure that you maintain a high user conversion and retention rate.

3 advertisement

Free applications are usually realized by providing advertising space within the application, allowing advertisers to increase the exposure rate of the product. The key point is to integrate various advertising platforms and advertising intermediaries to improve user stickiness and promote cash realization. We provide a simplified process in the guide to help you identify and implement the correct advertising cash structure.

4 free value-added

Free value-added provides a variety of options, in which free users can have limited access to some of the functions of the application, and the biggest source of value is to upgrade the audience to paid members. For this model to succeed, you need the ability to discover the capabilities that drive conversion rates and to understand what attracts the target audience.

5 in-app purchase

There are many possibilities for developing an in-app purchase strategy, because your cash comes from digital goods at different prices. If you do not have the right partner to help you identify popular pricing structures and major promotion windows, you are at risk of declining conversion rates and reduced competitiveness.

6. E-commerce

E-commerce is similar to in-application purchase, in which you can sell physical goods in a wide variety of e-commerce application interfaces. Seasonal events are a great time to reattract lost customers, but it will also be difficult to attract new customers if you don't know how to determine which features can facilitate user access or how to maintain users with comprehensive paid promotions.

7 mixed mode

Hybrid model applications combine a variety of revenue sources mentioned above, and more and more applications are developing in this direction. It is already a common practice that a mobile app combines advertising, subscription and in-app purchase to provide users with multiple ways of in-app consumption. Although this model has many advantages, measuring user value will become more complex, and you need to have the ability to change your cash strategy according to the returns of different ways of cashing in.

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