Shulou(Shulou.com)12/24 Report--

On December 4, Yiga held an anniversary celebration of the 10th anniversary of refueling around the stove, with the theme "those who meet will meet again". Liu Zuohu, founder of one plus, said at the event that over the past 10 years, one plus has always adhered to the value of users to promote the progress of the industry, and it is hoped that more people can feel the good products of one plus in the future. Speaking of the upcoming release of one plus 12:00, Liu Zuohu stressed that one plus 12 represents the accumulation of product strength on the flagship of one plus over the past 10 years, which can surpass all current Snapdragon 8 Gen3 Pro models. As a deep partner of one plus, Qualcomm President and CEO Ammon led the core team of Qualcomm to attend this event to bless the 10th anniversary of one plus. Ammon said it will continue to work closely with Yiga in the future to further tap the potential of the smartphone experience and bring leading technologies and products to more users and the market.

Persisting in making good products and returning to user value activities, what Liu Zuohu mentioned most is to "make good products". When talking about the original intention of creating one plus, he said bluntly that there were too few brands on the market to seriously do products at that time, and more about parameters, price and performance-to-price ratio, to do gimmicks and chase hot spots. In fact, users essentially just want to buy a good product, so the existence of one plus is to return to user value and provide really good quality products for those who have a higher pursuit of the product and think independently. Whether the one plus 1 BabySkin makes the feel become an industry standard, or the high refresh rate of one plus 7 Pro leads the industry into a smooth new era, the innovation breakthrough of each product is based on the user's lowest experience and quality needs.

Liu Zuohu believes that not will not be equal to perfect, there is no perfect product in the world, making a product will certainly face many objective conditions and restrictions, need to make a balance and trade-off. The "don't make do" mentioned by one plus is an attitude that dares to pursue better, accepting imperfections and admitting imperfections, but one plus believes more in its potential and tries its best to make every product innovative and extreme.

Good products know no national boundaries, queuing is the underlying identity of community culture. Since its establishment, one plus has accumulated a large number of users with high loyalty, dedicated support and companionship all over the world, and the products have been welcomed by many users at home and abroad. especially overseas has a very successful experience. Liu Zuohu stressed in the sharing that one plus never overemphasizes the differences between countries, no matter the design style or product experience, there is no distinction between regions to create different products. He believes that "internationalization is a false proposition", the really good product is universal, without national boundaries, as long as the product is good enough, it will be accepted by users both at home and abroad.

Speaking of refueling culture, Liu Zuohu said that Yijia is one of the few mobile phone brands that really have a fan culture. Since its inception, Yijia has established its own community. Work with community users from different countries and backgrounds around the world to optimize product features and experiences. At present, the one plus community already has more than 10 million community users from all over the world. Whether in New York, Paris, Beijing or Shanghai, each new product launch will attract a large number of users, and even travel thousands of miles to queue up to experience the new products first. Some users in Europe have made a special drive from Finland to France for events, while others have taken a train from Xinjiang to Chengdu one day in advance.

Liu Zuohu also mentioned in his sharing that in fact, many users are not just to go to the scene to buy new products, but to attend an offline party of old friends, to be able to communicate face-to-face with friends and express their views on OnePlus products. Yijia actually provides an important platform for this group of like-minded people. In the future, Yijia will continue to build a community culture with user co-creation as the core, and return to user value to bring more high-quality products to the world.

High-end market, one plus has never left in response to the question "why does one add now open an Ace series", Liu Zuohu said that some people mistakenly think that we want to give up the high-end market when we do Ace, but in fact, one plus has never left the high-end market and made good products. Over the past decade, Yijia has persisted in being a high-end flagship and has accumulated rich experience in the high-end flagship market. From the first industry boutique with both experience and feel launched by one plus one, to the innovative concept of smooth experience put forward by one plus three, to the new heights of one plus seven Pro high screen brushing and one plus nine Pro cooperation, many product innovations have had an important impact on the industry.

In recent years, one added to the digital series, but also opened up a new Ace series product line. Liu Zuohu said that in response to users' demand for good products in the mid-price range of 2k-4k, plus the confidence and ability to provide a flagship experience, the launch of the Ace series is to become the popularization of the flagship experience, so that more people can use flagship quality products. At present, one plus has two product lines: the digital series is still the high-end flagship of one plus, leading the industry's cutting-edge technology, while the Ace series is committed to creating a performance benchmark to popularize the high-end flagship experience to more price segments. This year, under the dual product line strategy, Yiga launched products such as Ace 2 and Ace 2 Pro, each of which is a phenomenal product in the industry. Liu Zuohu joked that competitors should be glad that Yijia has not made products under 2000 yuan. In the future, Yijia will continue to lead the industry with product strength and invest more resources and energy to bring the ultimate product experience to users.

Beyond the work, one plus 12 is the best gift for the 10th anniversary. During the night talk around the stove, Liu Zuohu also interpreted the upcoming one plus 12 in advance and said that he liked the product very much. He said that one plus 12 is a "one, that is, all" product. Although it uses the name of the standard version, it can surpass all the Pro models of the Snapdragon 8 Gen3 platform. As a work beyond ten years, one plus 12 will apply exclusive cutting-edge technologies in many leading industries to scale new heights of phenomenal products in terms of screen, image, brightness, texture and so on. One plus 12 and domestic screen giant Beijing Oriental BOE have jointly created 2K "Oriental screen", which will lead eye protection into a new era, while also equipped with OPPO Find series of image algorithms. In addition, one plus 12 is also equipped with the third-generation Qualcomm Snapdragon 8 mobile platform, bringing unprecedented connectivity and lasting excellent battery life to the product. Liu Zuohu concluded that one plus 12 is the best gift for users on the 10th anniversary of one plus. It can represent the accumulation of product power on one plus's flagship in the past, and it will definitely bring surprises to everyone.

At the event, Qualcomm President and CEO Ann Meng spoke on the stage, expressing to Liu Zuohu his best wishes for the 10th anniversary of one plus 12, and fully affirmed the performance of one plus 12. He mentioned that over the past decade, each generation of one plus flagship products from one plus one to one plus 11 have been equipped with the Snapdragon mobile platform, bringing consumers a top mobile experience. In the future, the two sides will focus on further strengthening in-depth technical cooperation and innovation in terminal-side AI, video, games, audio, high-performance and low-power computing and connectivity, so as to bring leading technologies and products to more users and markets.

Adhere to the unique brand positioning, so that more people feel the good products

Looking back over the past decade, Liu Zuohu said frankly that there are still many dreams unrealized, and we will continue to make good products and pursue performance and texture in the future, so as to bring more extreme products and surprise experiences to users. This year, one plus has settled in 10,000 OPPO offline stores, basically covering all counties and cities in the country, so that more users can feel better products. In the future, one plus will also bring forward the cutting-edge technologies in the eight performance areas of the industry's first platform, memory, storage, screen, unique display chip, charging, heat dissipation and network, through product actions to raise industry standards and promote the common progress of the industry.

At the end of the speech, Liu Zuohu concluded that over the past 10 years, one plus has been pursuing breakthroughs and constantly changing, but no matter how the market changes, it is always a unique brand that will never follow, blindly follow or make do with it.

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