Shulou(Shulou.com)12/24 Report--

Thanks to CTOnews.com netizens Jiayi, Zaze, Ishihara Rimi for the delivery of happy clues! CTOnews.com, December 4 (Xinhua)-- in April this year, Wechat asked official account operators to strictly censor the content released to meet compliance requirements. Through various forms of promotion of goods or services, and additional shopping links and other purchase methods, the word "advertisement" should be clearly marked, which I believe many users have seen.

Wechat also said that the platform advised official account operators to strictly abide by the new rules and implement legal compliance obligations when publishing marketing content, and the follow-up platform will also carry out special management of illegal marketing content.

CTOnews.com found that Wechat has recently started to launch pop-up alerts for some official account tweets that contain promotional messages, but not all official account tweets contain relevant pop-up alerts.

As shown in the picture, Wechat will remind "there may be unaudited third-party commercial marketing information in the current content", and users can choose to continue to visit or cancel after confirmation.

According to the interface news, people familiar with the matter said that "whether it is marketing content is judged by the expression of the specific content", and those involved in violations will be manually reviewed, while also providing a complaint channel for operators.

As previously reported by CTOnews.com, China's measures for the Administration of Internet Advertising (hereinafter referred to as the "measures") have been implemented on May 1 this year, mainly stipulating the following:

First, in view of the problem of "too much and too much" of pop-up advertisements, the "method" further refines the situation of "one-button closure", adds the legal liability of advertising publishers, and strengthens the punishment of illegal acts.

Second, in view of the frequent pop-up advertisements reflected by the masses, such as smart home appliances, navigation devices, and intelligent vehicles, which affect consumer experience and even traffic safety, the "measures" clearly make corresponding regulations and actively respond to social concerns.

Third, in view of the use of webcast to publish Internet advertisements, the measures clearly stipulate that webcast constitutes commercial advertisements, the corresponding participants in advertising activities shall bear the responsibilities and obligations of advertisers, advertising operators, advertising publishers and advertising spokesmen in accordance with the law.

Fourth, in view of the problems of false and illegal endorsements such as well-known artists, entertainment stars and Internet celebrities, the "measures" have further refined the regulatory measures and added provisions on the jurisdiction of advertising spokesmen, laying a solid foundation for effectively standardizing advertising endorsement activities.

Fifth, in view of the accurate delivery of Internet advertisements and the problem of "thousands of people and thousands of faces", the measures stipulate that if Internet advertisements are published by means of algorithm recommendation, the relevant rules of algorithm recommendation service and advertising records shall be recorded in advertising files to provide a basis for standardizing this kind of advertising behavior.

Related readings:

"Wechat Public platform: the content of official account commercial cooperative marketing should be released through Tencent's official advertising platform after June 30"

"the official Wechat account will carry out special management of illegal marketing content, and the promotion of goods should be prominently marked with the word" advertisement ".

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