Shulou(Shulou.com)12/24 Report--

The beautiful song echoes and sings about the deep feelings of the hometown. On December 2, hundreds of singers from eight villages gathered at Tieling Lotus Wetland Lawn Square, sponsored by Tieling Municipal Bureau of Culture, Tourism, Radio and Television, and exclusively cooperated with Kuaishou online. Hundreds of singers from eight villages gathered in Tieling Lotus Wetland Lawn Square to compete for the championship under the witness of surrounding residents, tourists from all directions and Kuaishou creators. In the end, the Taiping Village singing team in Taoran Town, Xifeng County stood out and won the first place with a song and dance performance with Manchu customs.

As a place of multi-ethnic integration, Tieling has become an excellent place to explore the regional culture of Northeast China because of its unique regional advantages and humanistic roots of keeping pace with the times. Before the game, the head media went deep into the stage and behind the scenes to learn about the local national culture and customs; during the game, Kuaishou live broadcast, talent anchors, and various media were broadcast at the same time, presenting this large-scale rural folk song concert from multiple perspectives and in all directions; after the game, the live broadcast with more than 70 million viewers spawned a large number of hot spots. From Ivory Mountain Fashion week, to the short film "soft Tieling", to Tieling Village Bowl, it can be said that Kuaishou has created a unique cultural business card for Tieling.

Build a vibrant stage of folk culture to let more ordinary people shine.

Tieling in winter, wrapped in white, Yushu Qiongzhi. With the sky as the curtain and the earth as the stage, "Village Bowl" opens in the performance "Guan Tieling", which is full of northeast characteristics. The festive song style began to walk, and the beautiful libretto sounded, so that the audience could learn about the city of mountains and rivers, the city of history, the city of red, and the city of happiness from different sides; gongs and drums beat up, and Yangko twisted merrily, so that everyone could really appreciate the high-spirited and upward spirit of the people of Tieling.

In a warm atmosphere, eight singing teams performed on the stage according to the results of the lottery and were scored by professional judges and measured in decibels of cheers on the spot. In the competition, there are not only performances with national characteristics such as "legends of vulture" and "auspicious songs of fleeing deer", but also songs full of popular elements such as "the most dazzling national style" and "who is my bridegroom". From old songs to new songs, from national culture to popular culture, songs are not only full of stories from this land, but also full of yearning to enter a new era, which instantly resonates with online and offline audiences.

There were a lot of wonderful performances on the stage and cheers and cheers off the stage. Regardless of the cold weather, the audience saw the night from the day in the snow, setting off a warm, joyous and peaceful atmosphere with bursts of applause. There was also a wave of memories in the studio, and netizens posted on-screen comments: "it's my Datieling, right!"all my memories of the Northeast!"it's really the end of the big city and the universe!"

Since Qiandongnan Station, Kuaishou Rural Super Bowl has attracted the attention and heated discussion of the whole net. an old man once pointed out the root cause of the popularity of the event: "it is playing the villagers, talking about the local accent, singing about nostalgia, and dancing is about the feelings of the countryside!" At Tieling Station, the contestants of the "Village Bowl" are also ordinary local residents who participate in rehearsals after farming and work. They stand on the stage of folk cultural vitality through the "Night of the Peak of the Village Bowl", and then become the sparkling focus of the crowd.

Star talent went to the small town fireworks to help Tieling polish the business card of literature and travel.

The common singing of the whole people is a grand cultural group meditation. In order to beautify the cultural living space of the masses and bloom the flowers of national culture, Kuaishou entertainment features and high-quality anchors of Kuaishou live broadcast also actively participate in the activities. not only online live cheering + offline live assistance, leading the audience to watch the song team sing hot. He also staged a wonderful performance to spread the beauty of music in Tieling in winter, attracting more people to learn about Tieling, like Tieling and approach Tieling through the "Village Bowl".

In the halftime show, the second runner-up in the 2018 Avenue of Stars finals @ Zhou Lei takeout, grassroots singers @ prodigal Nanlin and @ Xuan who left their songs in various corners of the city. @ Runxia, who chases music dreams through short videos and live broadcasts-also known as Doodle, @ cute (big pattern), @ sesame (bubble), or use music to describe the weight of life and dreams, or use sound to warm and heal the audience. Drew bursts of applause and applause. In the final show, the group of talent anchors shouted "alternative string burning", which made the audience couldn't help singing along.

Not only that, Tang Jianjun, who plays Xie Guangkun in country Love, and Zhang Xiaowei, who plays Zhang Zhongwei, also came to the scene to cheer for the villagers. On the stage, Tang Jianjun, who had a deep emotional bond with Tieling, brought a "divine tune" that saw kung fu in Errenzhuan, while Zhang Xiaowei, a native of Tieling and head of the Liaoning Folk Art Troupe, presented the well-known "our people in the Village" and "Love Haier" one after another. In addition, they were interviewed live by the media before the game, taking more people to see different Tieling from a personal point of view.

To participate in the process of "Village Bowl", from song selection to adaptation, from rehearsal to presentation, every participant is working hard to stimulate the younger generation's interest and love for national culture. Whether it is the singing team, stars and talent, all provide a happy and rich spiritual nourishment, greatly expand the connotation and extension of "the hometown of Quyi, Happy Tieling". In particular, the northeast folk songs, Manchu songs and dances performed by the singing team, showing national musical instruments, national costumes and ethnic customs, have greatly enhanced Tieling's external image and urban soft power.

Carry out deep linkage online and offline to increase the temperature and texture of the town.

Tieling Station, which has both fireworks and cultural flavor, has not only brought excitement and joy to the small town, but also boosted the self-confidence and spirit of the Tieling people. As a result of the competition activities, the awareness of communication and cooperation among residents has been significantly enhanced, virtually enhancing their cohesion and collective sense of honor. Rich and colorful ethnic customs, beloved villagers, vigorous spiritual outlook …... Like the loud song of "Village Bowl", it touches the heartstrings of countless netizens.

In fact, starting from Qiandongnan Station, before the offline "Village Bowl Peak Night" competition, Kuaishou will launch the "Village Bowl Challenge" online and invest huge resources to excavate characteristic performances with folk customs. Call on more people to show the unique temperament and real picture of their hometown. So far, the cumulative number of topics in the # Kuaishou Rural Super Bowl has reached more than 12 billion, including more than 5 billion in Tieling Station.

Through efficient interaction online and offline, Kuaishou Rural Super Bowl brings good voices scattered in the black land to the stage, and at the same time deeply integrates national culture with popular culture to stimulate the innovative and creative vitality of excellent traditional culture. In the past, folk art was spread by word of mouth in the lights of Tieling; now, the colorful movement of the collision between nation and fashion is being recognized and liked by thousands of families through live short video. Cheerful songs and lively dances will further increase the temperature and texture of the town and attract more people to the "soft Tieling".

There is no price for youth, live goes straight to the countryside. In the future, Kuaishou Rural Super Bowl will go to more places with music to listen to, considerable folk customs, and beautiful scenery to enjoy, shine the spotlight on ordinary people who are eager to bloom, and bring concrete and approachable happiness to local residents and users. At the same time, the rich and colorful national culture, warm and simple local customs will be passed on to all over the world to promote the healthy development of the literature and tourism industry in more places.

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