Shulou(Shulou.com)12/24 Report--

"scan the red packet code first and get a red packet." Recently, many consumers have found that the owners of vegetable shops and supermarkets have posted the "red packet code" in a conspicuous position, and "scan the red packet code first" has become the mantra of vegetable shop and supermarket owners.

It is understood that the "12.12 Alipay Life Festival" has been opened. From December 1 to December 12, consumers across the country can get red envelopes by scanning the "red packet code" for offline consumption, and they can also receive red envelopes and various benefits online on Alipay App. The red envelopes and benefits can be used for travel, catering, scenic spots and other consumption and service scenes.

It is understood that Alipay has prepared 1.2 billion red packets and joint merchants have prepared nearly 180 kinds of prizes and benefits. It aims to benefit consumers, promote the digital transformation of business services, and help small and micro businesses to do business well.

"making money red packet" came to Alipay Life Festival 1.2 billion red packet promotion again.

Did you get the red packet? Recently, consumers can see the red packet code everywhere in the streets, small stalls and big supermarkets, and enthusiastic shopkeepers will remind consumers to "scan the red packet code" before paying. Here comes Alipay's "making money red packet" again.

In 2017, Alipay launched "making money red packet", which is called "red packet code" by consumers and merchants. Consumers get a discount by scanning the code, and merchants earn a reward. Add to the lottery for consumers and bring more passenger flow to small and micro businesses. Over the years, sweeping code to get red packets has become a classic marketing activity widely participated by merchants and consumers.

From December 1 to December 12, "12.12 Alipay Life Festival" has been opened, online and offline tens of millions of businesses to participate. During the event, Alipay platform will increase the investment in "making money red envelopes" activities. More than 10 million offline merchants can participate as long as they apply for "making money red envelopes". Consumers can get red envelopes and shopping discounts by scanning the "red packet code" before payment. In addition, users can also earn cash rewards by sharing their red packet codes with friends and inviting friends to receive red envelopes.

With the gradual opening of red packet code capacity, in addition to the platform to send red packets to send benefits, business institutions, banks, service providers can also use red packet codes to do marketing activities to enhance passenger flow. Many consumers have scanned different types of red envelopes, such as bank red envelopes, credit purchase red envelopes, catering red envelopes, convenience store red envelopes and so on.

During the event, Alipay platform and platform merchants prepared rich red envelopes and benefits for consumers. Users search Alipay App [1212], enter the activity page, and can draw up to 88 yuan to pay red envelopes every day. Users can also visit the consumer circle, watch live broadcasts, play games, visit the book mall, and grab red envelopes to get merchants' welfare.

It is understood that the Alipay platform has prepared 1.2 billion red packets and joint merchants have prepared nearly 180 kinds of benefits for consumers.

1:25 the leverage effect of digital operation in promoting consumption appears.

Nowadays, digital operation is already a compulsory course in doing business, and the platform consumption festival is an important way for businesses to get customers in the public domain. With payment as a fulcrum, more rights and interests are superimposed to form a "aggregation effect". Alipay platform helps businesses to make digital transformation, so that businesses, consumers, service providers in the consumption festival, set Wufu activities to achieve win-win.

Businesses and platforms work together to promote consumption. According to the "Research report on the Social and Economic value of the platform" released by the Institute of Financial and Economic Strategy of the Chinese Academy of Social Sciences in May 2023, the Alipay platform has contributed nearly 300 billion yuan to consumption by helping government agencies distribute consumption coupons, platform coupon marketing and other diversified forms. In the two consumption festivals in 2022, the digital coupon issuing platform can pry the lever up to 1:25, giving full play to the multiplier effect of "primary leverage".

The consumption Festival is a training ground for digital operation. The digital tools represented by Alipay "making money red envelopes" are widely used by merchants, while search, coupons, members, sesame exemption and other tools are used skillfully by more and more businesses.

Digital operation is also changing the operation of some industries. For example, in pre-paid industries such as fitness and beauty, it is difficult for a small number of businesses to recharge and refund, which affects consumers' trust in the industry and becomes a pain point in the industry. Alipay launched tools such as recharge and merchant recharge cards to build trust between consumers and businesses by optimizing the financial guarantee mechanism. Let consumers rest assured consumption, merchants rest assured service, both sides win-win, solved the industry problem.

In addition, the Alipay platform launched the Fanxing plan to open up 10 billion yuan in traffic subsidies to provide policy support for digital merchants, launched a "30-0 service" to reduce costs and improve efficiency for small and micro businesses, and responded to the call of the central bank and other four ministries to reduce fees. Since the implementation of the measure of reducing fees and profits in 2021, it has saved more than 10 billion yuan in operating costs for small and micro businesses.

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