Shulou(Shulou.com)12/24 Report--

CTOnews.com November 30 news, Loto Technology today predicted the product trend of China's surveillance camera market next year, believing that the relevant market will still grow significantly next year.

Citing this year's data, Loto Technology said that from January to October 2023, online sales of surveillance cameras in China were 18.56 million, an increase of 18.7 percent over the same period last year, while sales were 4.3 billion yuan, up 23.6 percent from a year earlier.

Summing up the market performance in 2023 and looking forward to 2024, RUNTO believes that the key words for the development of surveillance camera products in China next year will be: multi-vision, screen, black night vision, 4G outdoor, care for young and old and pets.

CTOnews.com learned from the Loto Technology report that online sales of surveillance cameras in China are expected to reach 25.69 million in 2024, an increase of 10.4 percent over this year.

▲ image source Loto technology form diversification: multi-eye, ready with screen Lotu Technology said that by the end of October, the sales share of multi-camera online market exceeded 12%, of which more than 90% were binocular cameras, and the main participating brands were Qiao'an, PUL, Lenovo, Batian and so on. In addition, three eyes, four eyes, five eyes and other cameras have been introduced, bully Tianan, radium prestige have a layout.

In addition to increasing the number of lenses in a single product form, there is also a combination of multi-product forms, such as a gun-ball integrated camera, which can realize static and dynamic monitoring at the same time.

In addition, camera products with screens are also speeding up applications. The camera with screen has the regular monitoring function, which can monitor the family in real time and send alerts automatically; it can also realize two-way video calls through the display screen to meet the needs of video calls between relatives in the family scene.

This year, the camera with screen is still in the stage of Xu Li, the penetration rate is relatively low, and the cumulative online market penetration so far is less than 3%. Brands such as Batian, Newman and Visitor are the first to explore this market segment. Loto Technologies predicts that penetration will exceed 10% next year.

Improved picture quality: black night vision cameras to solve night pain points in recent years, surveillance cameras have developed rapidly in image quality, with pixel indicators rising from 1 million to 3 million, 5 million or even tens of millions, according to Loto Tech's online monitoring data. as of the end of October, sales of products with pixels of 5 million and above reached 17.6%, an increase of 11.6% over the same period last year.

Despite the rapid improvement in clarity, it is still easy to blur or overexpose the picture in an environment where the light is dark or too strong, making it difficult for the device to capture the details.

The application of extreme black light technology can improve the night vision effect of the camera, when people and objects can still show the same imaging effect during the day in low light conditions. This greatly improves the accuracy of the monitoring screen, solves the pain points where the camera images are blurred at night, and further optimizes the monitoring and security effect.

In the upper reaches of the industrial chain, chip manufacturers such as Aixin Yuanzhi, Ruixin Weiwei and Beijing Junzheng have launched extremely black light solutions; in terms of brands, mainstream brands such as PUL, Skyworth, Joan, Konka and other mainstream brands have also launched black light full-color cameras. the picture quality of the products are more than 4 million pixels, focusing on outdoor scenes.

Subdivide the scene: the camera for outdoor, nursing young and old, and taking care of pets transmits signals through 4G traffic solves the pain points that are not worth or inconvenient to connect to the network cable and has no WIFI signal, and expands the outdoor use scene, which can be used in places such as courtyards, construction factories, orchards and fish ponds.

Loto Tech online monitoring data show that the share of 4G camera sales has risen to 12.2% in October this year. Overall, the penetration rate will exceed 20% in 2024.

In terms of parenting scenes, working parents use smart products to reduce the pressure of parenting, and office workers use pet care cameras to better take care of their babies.

Loto Technology said that in October, the share of sales of cameras with cry monitoring increased to 23.1%, while the share of sales of pet identification cameras increased to 5.3%. Although the growth rate of these two types of scenarios is not fast, they are very stable and important differentiation needs that can not be ignored, and will still be an important part of the gap market in 2024.

▲ Map Source Lotu Technology

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