Shulou(Shulou.com)12/24 Report--

In recent years, folding screen mobile phones have become popular in the market, and have become a "bright color" in the smartphone industry against the growth trend.

According to the data, the folding screen mobile phone market of the smartphone subdivision track is booming, and has maintained a high growth trend for several consecutive quarters since last year. Counterpoint predicts that the global sales of folding screen phones will reach 18.6 million in 2023, an increase of 41.98% over the same period last year. Global shipments of folding screen phones are expected to exceed 100 million units in 2027, and CAGR will reach 52.84% in 2023-2027.

Folding mobile phones showed a strong upward trend, Lenovo Group's mobile phone business also ushered in a moment of explosion. Since the beginning of this year, Lenovo Group's Motorola moto razr 40 series vertical screen folding phones have grown strongly and achieved good results in many regions of the world. In the field of folding screen, Lenovo Group is led by innovation, years of layout, precipitation of drop-shaped flexible screen stacking technology, and under the general trend of the growth of folding screen mobile phones, to lead the trend and become the "dark horse" of the subdivision track.

Against the trend, the folding screen track is "a new force".

At present, the demand for folding screen mobile phones is hot, and the market is showing explosive growth. The global folding screen smartphone market grew 10 per cent year-on-year in the second quarter of 2023, while Chinese shipments surged 64 per cent year-on-year in the second quarter, according to Counterpoint.

Counterpoint pointed out that the worldwide launch of Lenovo's Motorola Razr 40 and Razr 40 Ultra is one of the drivers driving the growth of folding phones. Data show that in the second quarter of this year, Lenovo-Motorola moto razr 40 series mobile phones achieved a growth rate of 2135% as a "dark horse", the fastest growth rate in the world and the fifth largest market share in the world. Based on the excellent performance of this product, Lenovo's mobile phone shipments in the second quarter of this year grew by nearly 11% year-on-year, activation grew by 12%, and high-end products accounted for 23%.

The latest data show that folding screen phones are still in a high growth trend in the Chinese market. According to IDC, China's folding screen mobile phone market continued its rapid growth trend in the third quarter of this year, with shipments reaching 1.96 million units, an increase of 90.4% over the same period last year. In addition, data from an e-commerce platform showed that in the Singles Day promotion, the trading volume of folding screen phones increased more than three times year-on-year in the first four hours.

Recent research by Counterpoint shows that Chinese consumers are interested in folding screen phones. As many as 64% of China's high-end smartphone users will choose a folding screen phone the next time they buy a phone. 89% of potential folding screen phone buyers prefer large folding screen phones, mainly because of their larger screens and stronger multitasking capabilities.

Some analysts believe that the reverse growth of folding screen mobile phones mainly benefits from the innovative development of the form, taking into account the large screen immersive experience under the premise of portability, so it can achieve sustained and rapid growth in the context of the overall downturn in the industry. In the future, as the pain points such as lightness and screen creases continue to be resolved and improved, and the user experience is greatly improved, folding screen phones are expected to occupy more share of the mobile phone market and become a new growth pole of the mobile phone market.

Between opening and closing, take advantage of "technology".

For a long time, there has been fierce competition in the field of smartphones, and major brands continue to improve the quality of products and services to meet the diversified needs of users. But as smartphones enter the stock market, innovation becomes the key to opening up more room for growth, and folding screen phones are the product of smartphone innovation, especially the "sharp weapon" of new growth in the high-end market.

Folding screen phones became popular in 2019 and are popular in the market with vertical folding and horizontal folding. Lenovo Motorola has a keen grasp of the new trend of folding screen, and its vertical folding phone moto razr2019, launched in 2019, is the world's first vertical folding screen phone. So far, Lenovo Motorola folding screen phones have evolved to the moto razr40 series, which ushered in the era of small folding full outer screen with the ultimate form of "all screens". Lenovo ranks fourth in global market share with vertically folded screen phones, according to Tech Insights Q2.

Compared with ordinary smart phones, folding screen phones are characterized by collapsibility. The screen material and hinge technology carried by the latter are important technologies of folding screen phones. These two key technologies also determine the use experience of mobile phones. As a leading technology enterprise in the world, Lenovo Group has creatively launched the waterdrop flexible screen stacking technology in the field of folding screen with profound technology accumulation and R & D investment.

In terms of the feel of the folding screen device, the most important thing is the durability and the smoothness of the creases, as well as the dexterity of folding. Lenovo's water drop flexible screen stacking technology, with multi-dimensional linkage biaxial water drop hinge and movable internal and external double-layer skeleton design, counteracts the shear stress caused by the cross section during folding, so that the screen can be kept as smooth as a mirror after repeatedly opening and closing. In addition, Lenovo Group also further improves the scratching performance of the flexible screen surface and enhances the durability of the screen by adjusting the formula of the hardened coating material. These technologies are reflected in the products of moto razr with more than 100 folding innovation patents, which can guarantee the folding life of more than 200,000 times.

In the application of flexible display technology, Lenovo continues to break the boundary, and at this year's Science and Technology Innovation Conference, it demonstrated the moto smart (self) flexible screen concept machine, which can be bent and molded into different shapes according to the needs of users, including adjusting from the flat experience of a standard mobile phone to a wrapped wrist experience or multiple standing modes.

Lenovo Group's folding screen technology is not only used in smartphones, on PC devices, Lenovo Group also launched the world's first folding screen notebook computer ThinkPad X1 Fold, realizing the innovation of folding screen technology in the field of PC. Based on an extension of the ThinkPad X1 Fold, Lenovo upgraded the folding screen experience to a scroll experience and created a scroll screen concept laptop, which also appeared on time magazine's "Best inventions of 2023" list.

In fact, in terms of intelligent terminal equipment innovation, Lenovo Group relies on the new IT technology architecture of "end-edge-cloud-network-intelligence", focuses on user experience innovation, and continues to make innovative breakthroughs in core technologies. Under the current tide of AI technology development, Lenovo Group comprehensively launched the interactive innovation of AI and mobile phones, PC, tablets and other intelligent terminals, and started the innovation wave of AI PC.

The breakthrough of flexible screen technology and the acceleration of AI terminals are inseparable from Lenovo's emphasis on research and development. Lenovo's R & D expenses increased by 9.89% year-on-year in the second quarter of 2023 Universe 24, which ended September 30, 2023. Through continuous technology-driven innovation, Lenovo Group continues to push through the old and bring forth the new, create differentiated competitiveness, and consolidate the foundation for growth.

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