Shulou(Shulou.com)12/24 Report--

CTOnews.com, November 29, according to "later LatePost", bilibili (bilibili) recently completed a new round of personnel changes. Wang Zhikai will be responsible for the operation of the main station, while Wang Yuyang, who was previously in charge of both the main station and live broadcast, will focus on live broadcasting.

According to the report, Wang Yuyang is the youngest post-90s executive of bilibili. Before joining Station B in 2020, he was the founder and CEO of e-sports 's live broadcast brokerage service, Big Goose Culture, and then managed bilibili's main station live broadcast center. After the adjustment in July last year, Wang Yuyang also served as the person in charge of the main station operation center. The strategy of unifying the operation of live content and video content is known as "point-and-click" within bilibili. One of the purposes is to open up the supply of video and live content, not only to encourage UP to start broadcasting, but also to guide VJs to synchronize playback to the master station.

Wang Zhikai, co-founder and COO of Big Goose Culture, was also a colleague of Wang Yuyang when he worked in Penguin e-sports. He joined bilibili in 2020 as the general manager of the main station live broadcast center. In the second half of 2022, Wang Zhikai transferred to "Star Project Department" to take charge of the company's international business. Now he returns to the operation center of the main station, which means that Wang Yuyang can pay more attention to increasing the income of the live broadcast, but the coordination between the main station and the live broadcast may not be as smooth as before.

According to CTOnews.com, in the first half of this year, bilibili's daily active users increased 17% to more than 95 million compared with the same period last year, while the number of monthly active users reached 319 million, and the ratio of daily active users to monthly active users rose to 29.8% from 27.2% in the same period last year. In addition, the average daily use time of users on bilibili reached 95 minutes in the first half of this year, increasing the total user time of the platform by 21% compared with the same period last year.

In the first half of this year, bilibili's total daily average video playback increased by 34 per cent to 4.1 billion compared with the same period last year. The average daily playback of vertical short videos increased by 78% compared with the same period last year, and the average daily playback of videos born and grown up by professional users increased by 22%.

In the first half of this year, bilibili's average number of daily active content creators and monthly video contributions increased by 30 per cent and 61 per cent respectively compared with the same period last year, while more than 2.1 million creators earned income from bilibili's various channels, up 41 per cent from the same period last year.

By the end of June 2023, bilibili's full membership had increased by 26 per cent year-on-year to 214 million, with the 12-month retention rate stable at about 80 per cent. The number of large members is about 20.5 million, of which more than 80% are annual big members or automatic renewal member users.

At an internal meeting of bilibili in the middle of this year, CEO Chen Rui pointed out that "bilibili still has the potential for user growth" and "must do a good job in user growth", and put forward the goal of doubling the number of mobile daily active users (DAU) on the main station, according to later LatePost. However, Chen Rui did not give a clear implementation time for the plan.

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