Shulou(Shulou.com)12/24 Report--

"π", an irrational number that is not cyclic, is an infinite value that is not defined, and so is music. From November 23 to 25, Kuaishou Music was unveiled at the 9th Chengdu International copyright Fair and officially released the "π" plan to the industry, which aims to create a popular music style by joining hands with various music content partners. explore and enrich Kuaishou music content ecology. The "π" plan will mobilize Kuaishou omni-directional resource matrix, cooperate with platform hot games and professional content marketing, vigorously support high-quality music out of the circle, and discover the infinite possibilities of music.

The music market continues to expand, and the short video platform promotes songs efficiently.

The rapid development of the Internet has enriched the expression of music, and the birth of a large number of music works are constantly scrambling for the limited attention of the audience. According to the 2022 Annual White Paper on Chinese Digital Music, the number of new Chinese songs exceeded one million in 2022, and nearly 100000 new songs have not been listened to every year. If a potential song wants to break out of the market, it means to invest more resources and costs, while facing a lot of uncertainty.

But in recent years, more and more popular songs are being born on short video platforms. Based on the huge user base and user activity, the short video platform can provide rich music consumption scenes, fully develop the creative expression of songs in different scenes, and attract users to create a second time, so that a good song can come to the audience more efficiently.

Committed to finding more high-quality songs and solving the problems of industry promotion, Kuaishou Music's release of the "π" plan will give full play to the respective advantages of the platform and music content, and work together to create popular styles in the industry. The person in charge of Kuaishou music said that the "π" homophonic "school" means that maverick songs can also "form their own school", highlighting the wanton, frank and brave music that music should have; it also means that music is "unlimited to factions." different types of songs have a chance to become popular. In the undefined music world, Kuaishou Music will co-create with the industry to explore more high-quality music content.

Omni-directional resource matrix + professional content marketing, "π" plan makes popular style good songs to the front of the stage

It is reported that the "π" plan will fully mobilize Kuaishou platform resources and give multiple support for high-quality songs.

For the music content side, the song does not need to be authorized exclusively to Kuaishou, and you can get guaranteed marketing support by entering the promotion chain. In the process of promotion, Kuaishou will provide layers of support from the premium resource package to the plus resource package and then to the luxury resource package at the three different promotion stages of startup, promotion and sprint according to the cooperative rights and interests. to help songs achieve heating from level B to level An and then to level S, and to help the rapid emergence of potential good songs through the integration of high-quality resources of both sides.

In the resource matrix, Kuaishou music "π" plan will cover many platform advantage resource positions, such as Kuaishou hot song list, music tab, topic aggregation page, style list, popular activity banner, music zone banner, hot report, and so on, so as to improve the exposure of good songs in an all-round way.

At the same time, the "π" plan will combine the rich and various ways of playing young people in the station, such as gesture dancing and video templates, to carry out hot content marketing of songs promoted and promote platform users to actively participate in the creative use and dissemination of songs, continuously increasing the popularity of songs. Through a variety of theme activities, the "π" plan will further gather user traffic and achieve the hot circle of a series of songs. Prior to this, the # everything created by Kuaishou is not as good as Zhang Guorong and # Forever Huang Jiaju, which attracted a large number of users to release high-quality video content with related songs, forming a wave of "memory killing" on the platform, helping classic songs to become popular again and achieve tens of millions of exposures.

Continue to pay attention to good music, fast hands to promote the ecological health and prosperity of the music industry.

At present, the "π" plan has been based on a joint promotion model to make "I hope you are loved by the world", "this is love", "BINGBIAN disease", "the setting sun kisses the Sea of Silver Light" and other good songs successfully out of the circle, and worked with Bai Xiaobai / Dai Yutong to sing "the longest companionship", Su Xingjie's "the evening wind is no longer gentle", Xiaolan vest's "never ending Summer" and other platform hot songs.

Among them, Kuaishou Music and Le Action jointly promoted and Lu Koukou sang "Hope you are loved by the World" has become a popular song in the S-level industry. The single platform of the whole network has been broadcast 155w + times a day, streaming media has been on the list 176times, and soared to the 6th place on KuGou's Top500 list. In Kuaishou, the song has been used more than 300 times and related videos have been viewed more than 2.2 billion times. Also promoted by Kuaishou music and really happy action, Hilina's high-end version "this is Love" has also become a popular song of Kuaishou through a variety of games, such as couples'co-ordination, stickers and so on.

In addition, Kuaishou music and iFLYTEK music jointly promote "the setting sun kisses the Silver Sea", which is also a popular song of Kuaishou, which is used by many Kuaishou users to record happy moments of life. The number of daily broadcasts in the station reached 70 wks, and the maximum number of related short videos played in a single day was 6800wk +.

As a major music promotion project created by Kuaishou Music, the release of the "π" plan shows Kuaishou's perfect music promotion link and mature pop style song creation ability. it also makes the industry feel more intuitively the determination of Kuaishou music ecological construction. With the comprehensive launch of the "π" plan, Kuaishou Music will join hands with the industry to create more undefined popular songs, inject more vigorous and longer-term vitality into high-quality music content, and support the healthy and prosperous development of the music industry ecology.

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