Shulou(Shulou.com)12/24 Report--

The Intelligence Research Institute and Ziguang Zhanrui released the "2023 Smart Watch Industry Insight" report, with 1075 participants. This report studies the predictions of smartwatch industry employees and consumers on the future development trend of smartwatch technology.

The insight report shows that people in the industry and consumers believe that the technology trend of smartwatches will be diversified, and independent communication has become a new trend in recent years, but application functions are still an important consideration for consumers to buy smartwatches. Nearly 76% of respondents believe that the richness of application features is a factor for consumers to buy smartwatches.

The survey also gives insight into the detailed needs of smartwatches and pays attention to the subdivision of children's watches and health watches.

The trend of smartwatch technology is diversified, and more than 70% of the respondents are optimistic about independent communications.

Smartwatch is the most mature category of smart wear, and the industry is full of expectations for the future development of smartwatch. The survey shows that the interviewees believe that smartwatch technology shows a diversified development trend, intelligent, independent communication, application ecology, long range, security and privacy protection are all highly expected development trends.

Among them, 73.49% of the respondents believe that independent communication is one of the technology trends, which is a very important development trend of smartwatches in recent years. Smartwatches that support independent communications can surf the Internet, make calls, and send and receive messages without the help of smartphones.

However, respondents also believe that application function is still the most concerned factor for consumers at the time of purchase, which is chosen by 76.19% of the respondents, followed by long life, price, design and brand. It shows that the core value of consumers to smartwatches is still functions. In addition, 58.98% of the respondents thought that consumers would consider the design, which exceeded the product brand awareness (55.81%).

The psychological standard of "long voyage" has reached more than 7 days, and children's watches need high precision positioning.

The survey provides insight into the detailed requirements and subdivision categories of smartwatches.

With regard to the battery life of the smartwatch, the report points out that the majority of respondents believe that the ideal "long battery life" of the smartwatch is more than 7 days. Among them, 34% of the respondents believe that the ideal long battery life of the smartwatch is 7 days, 22% of the respondents think that this time should be 10 days, 30% of users think that more than 10 days can be called "long battery life", only 14% of users chose the option of 5 days.

The report data indicate that users' expectations for the battery life of smartwatches are further improved, but at present, the battery life of mainstream smartwatches is mostly between 1 day and 5 days, which is still a long way from consumers' expectations and needs to be further improved.

Nearly 90% of the interviewees think that the intelligent meter of health management is the first one to monitor the index.

For smartwatches in the category of health management, 88.56% of the respondents thought that the monitoring function of indicators was the most important, followed by the ability of early warning notification and data analysis of these indicators. more than half of the respondents also expected the health management smartwatch to have the ability to push health knowledge.

More than 80% of the respondents believe that high-precision positioning is the future development direction of children's watches.

For children's watches, 82.42% of the respondents believe that accurate indoor positioning is the future development direction of children's watches, indicating that users and the market attach most importance to the positioning and safety monitoring functions of children's watches. At the same time, children's watches urgently need to be extended upward in the applicable age. at present, the "youth watches", "big children's watches" and "middle school students' watches" on the market are the performance of the expansion of children's watches for the population.

For eSIM technology to achieve independent communication, 69.62% of the respondents believe that the primary difficulty of smartwatch independent communication and landing eSIM solution lies in the operator docking link, which to a certain extent reflects the development of eSIM business. Terminal manufacturers do not understand enough about all kinds of docking and specification requirements, and need mainstream eSIM solution vendors and Taiwan businessmen to form basic standard adaptation and docking guidelines.

Respondents think that thousands of yuan smartwatches are the most popular, but users' acceptance of paid services is still low.

The survey also studies the payment habits of smartwatch users.

In terms of the overall price range of smartwatches, more than half (54%) of the respondents believe that the most widely accepted price range for smartwatches is between 799 yuan and 1299 yuan, that is, the so-called "thousand yuan". At present, domestic mainstream smartwatches and light smartwatches are mostly located in this price range.

The "100-yuan" price range of less than 799 yuan accounts for 29%, which is currently mainly occupied by smart bracelet products; more than 1299 yuan accounts for 17%. Smartwatches of first-tier brands such as Apple, Huawei and Samsung are all in this price range.

Users' acceptance of paid services on smartwatches is still low. 87% of the respondents believe that users are more receptive to the AI algorithm analysis of watches than professional analysis, indicating that users are not interested in paying for watch services at this stage.

It is worth noting that at present, some manufacturers have launched paid professional analysis services, such as paid ECG anomaly interpretation, remote health guidance, etc., but it still takes a long time for users to develop the habit of paying.

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