Shulou(Shulou.com)12/24 Report--

On November 13, the State intellectual property Office issued a public announcement on the evaluation results of national intellectual property advantage enterprises and demonstration enterprises in 2023. Screened by many procedures such as enterprise evaluation, recommendation and reporting, audit and confirmation, among them, Xiaoxiong Electric Appliance Co., Ltd. has maintained excellent audit results of superior enterprises every year since it was identified as a national intellectual property advantage enterprise in 2019. Finally, it was successfully identified as the national intellectual property demonstration enterprise in 2023.

It is reported that the "National intellectual property demonstration Enterprise" is the highest honor and evaluation given by the state to the enterprise's intellectual property management work, which represents that the enterprise has the concept of strategic management of intellectual property rights. The ability to create, apply, protect and manage intellectual property has been developed in an all-round way, and the comprehensive competitive advantage of intellectual property is outstanding, which has a certain influence and exemplary role in the industry. The award of this honor is a comprehensive affirmation of the State intellectual property Office on the creation, application, protection and management of intellectual property rights, which indicates that Little Bear's innovative achievements and intellectual property strength in the field of small household appliances have been recognized and praised at the national level.

As an innovation-driven small household appliance brand, Xiao Bear has always attached great importance to the creation and development of intellectual property rights and continued to increase the construction and investment of R & D. Since 2020-2022, Little Bear has spent more than 100 million on R & D for three consecutive years; in 2022, R & D spending increased by 5.76% compared with the same period last year. Continuing the previous positive growth trend of R & D expenses, in the latest three quarters of 2023, Little Bear's R & D fees in the first three quarters were as high as 106 million yuan, an increase of 11.74% over the same period last year, far exceeding the industry.

Thanks to the strong investment of R & D, Little Bear has not only established relevant R & D centers, but also built a three-level R & D system from R & D center to product development and factory production. in order to build a sound R & D process and standardized technical standards. At the same time, Xiao Xiong currently has 10 + R & D team, more than 300 R & D personnel; 10 + design team, more than 60 + designers, including user research, product experience, innovative design, engineering development, basic research and other talents.

It is the accumulation of R & D investment and the reserve of R & D talents that Little Bear Electric Appliance can further achieve the high-quality output of R & D results. Up to now, Xiao Xiong Electric Appliance has won more than 1500 national patents, and has won many authoritative honors in recent years, such as "China Patent Excellence Award", "China original Design Award", "Top Ten innovative Enterprises of China Industrial Design", "National Industrial Design Center" and "National High-tech Enterprise".

However, for Xiao Bear, the ultimate goal of research and development is to export high-quality small household appliances and enhance users' refined life experience. To this end, Xiao Xiong Electric Appliance is adjusting the direction of research and development based on the needs of users, through R & D and design to achieve the corresponding product transformation, to better serve users. Take Little Bear Electric Rice cooker as an example, in order to restore the good taste of firewood rice, the research and development team of Little Bear Electric Appliances has innovated and upgraded 3D heat gathering technology after many experiments. Through the research and development of patented firewood kettle tank, the rice cooker can boil and roll during operation, so that the rice can be heated evenly and restore the ancient way of cooking.

This user-centered R & D spirit also promotes Little Bear Electric Appliance to continue to develop and innovate on the road of independent research and development. At present, the brand independently develops more than 60 categories, covering kitchen appliances, household appliances, personal care, baby products, etc., with more than 500 models, and has won the German IF Design Award, Red Star Award, Red Dot Award, Epland Award and other product awards.

Generally speaking, the awarded national intellectual property demonstration enterprises and the addition of the honor of "national brand" are the recognition of Xiao Xiong in the creation, application, protection and management of intellectual property rights. In the future, Xiao Xiong Electric Appliance will also take this opportunity to give full play to the leading role of demonstration enterprises, continue to uphold the concept of innovation-driven, continue to enhance the ability of independent innovation, and make greater contributions to promoting the prosperity and development of China's small home appliance market.

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