Shulou(Shulou.com)12/24 Report--

More than just sports! On November 23, the Red Devil New Product Launch Conference was held, and Jingdong launched the Red Devil 9 Pro series of new machines in the world. On the site of the conference, Jingdong signed a strategic cooperation agreement with Red Devil. According to the agreement, in the future, both parties will continuously deepen cooperation around marketing co-creation, product innovation, differentiated service and other aspects, continuously bring more high-quality products and services to users, promote the development of game mobile phone industry, and jointly build a benign and dynamic e-sports ecosystem.

The Red Devil 9 Pro series starts at 4799 yuan and will be officially launched at 10 o 'clock on November 28. At present, Jingdong has started pre-sale synchronously. Participating in pre-sale can enjoy up to 24 interest-free periods, 1200 yuan subsidy for old one, red devil electric competition tempered film, season card for big member of Station B, 999 yuan game rights gift package, V1 direct promotion rights of Xinyue Club, winning No.9 customized go-kart and other benefits. This time, the Red Devil 9 Pro is equipped with the third generation Snapdragon 8 mobile platform and the brand-new generation self-developed game chip Red Core R2 PRO. It adopts the fifth generation of under-screen super-competitive comprehensive screen, and the e-sports experience is comprehensively improved. In terms of design, the Red Devil 9 Pro series smoothes the camera area, becoming the only flagship phone with a flat back in the industry at present.

From e-sports being included in the category of sports competitions in the "13th Five-Year Plan" National Sports Master Plan, to e-sports becoming the official event of Hangzhou Asian Games and the International Olympic Committee announcing the holding of Olympic virtual series, e-sports has gradually become one of the high-profile national sports events in recent years, attracting more and more users to join it. In the e-sports game equipment, the game mobile phone with portability, interconnection and diversity is deeply loved by users, and it also develops rapidly with the rise of e-sports. As of June 2023, the mobile games industry had 600 million monthly active users, according to QuestMobile.

As early as 2017, Jingdong began to lay out the category of game mobile phones. From promoting the establishment of game mobile phone industry alliance to the release of white paper on game mobile phone standard, Jingdong has been working with Red Devil and other partners to jointly assist the development of game mobile phone industry for many years relying on the advantages of supply chain. Data show that Jingdong 11.11 period, game mobile phone turnover growth of more than three times year-on-year. The cooperation between Jingdong and Red Devil began in 2018. Both parties have maintained a deep strategic cooperation relationship and worked together to help Red Devil stand out among a number of game mobile phone brands. Sales volume has maintained steady growth year after year. At the same time, new products such as Red Devil 8 Pro series were launched in Jingdong, which won wide recognition from users. Data show that Jingdong 11.11 peak period 4 hours, Red Devil brand mobile phone turnover increased by 100% year-on-year.

It is worth mentioning that, in order to let more college students enjoy the fun of e-sports, this year the Red Devils jointly launched the 2023 REL National College E-sports League and Jingdong × Red Devils Cup, inviting thousands of colleges and universities to participate, so that more college students users can have a deeper understanding of Red Devils products. At this Red Devil New Product Launch Conference, 2023 REL National College E-Sports League and Jingdong × Red Devil Cup Finals were also held. The contestants used the Red Devil 9 Pro new machine to launch fierce competition, and finally Hunan University Representative League won the national championship.

The Red Devils 9 Pro series is divided into Red Devils 9 Pro and Red Devils 9 Pro+. Red Devil 9 Pro series is equipped with the third generation Snapdragon 8 mobile platform, and at the same time equipped with a brand-new generation of self-developed game chip Red Core R2 PRO, electric competition control experience upgrade. The Red Devils 9 Pro series uses the new REDMAGIC OS 9.0, adding more than 20 new features and 30% more fluency than 8.0. In addition, the Red Devils 9 Pro series also uses the upgraded X Gravity Platform 2.0, supports the new handheld mode and super classic mode, supports the handle and large screen, and brings a richer gaming experience. In terms of screen, Red Devil 9 Pro series is equipped with the fifth generation under-screen super-competitive comprehensive screen, supporting 2160Hz high-frequency PWM dimming, DC dimming, 2000Hz screen instantaneous touch sampling rate, realizing more accurate control response and increasing guarantee for game experience. The Red Devil 9 Pro series completes the limit package, realizes the flat back without protruding, and the body thickness is only 8.9mm, and can also let the Red Devil 9 Pro carry 6500mAh super large battery. At the same time, the Red Devil 9 Pro series adopts the first ten thousand ice grade VC, with an area of up to 10182mm². It is equipped with a brand-new generation of alloy shark fin high-speed centrifugal fan and a brand-new waterfall air duct to ensure high performance, stable and lasting output during e-sports. In addition, Red Devil 9 Pro series is equipped with rear triple camera, 520Hz touch shoulder key, master magic sound stereo double Yang, WiFi 7·5G dual-frequency Wi-Fi, surround 9 antenna array, 3.5mm earphone hole, full-function NFC& infrared remote control, bringing more functions and experience at 8.9mm thickness.

In the face of the huge potential e-sports market, Jingdong will continue to deepen cooperation with Red Devils and work together with more partners to achieve win-win results. Users who love e-sports will also enjoy more high-quality gaming equipment, including gaming phones, as well as more intimate service and purchase experience.

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