Shulou(Shulou.com)12/24 Report--

Thanks to CTOnews.com netizens for the clues of sharing! According to CTOnews.com news on November 24, the China Consumer Association released a public opinion analysis report on "double 11" consumer rights protection in 2023. During the 28-day monitoring period from October 20 to November 16, a total of 56753335 pieces of information related to "consumption rights protection" were collected, with an average of about 2.02 million pieces per day. The amount of information reached a peak of 2767910 on November 10.

Image source Pexels

Picture Source consumers Association (the same below) CTOnews.com consumers Association learned that in the information dissemination channels, "consumer rights protection" information dissemination channels are mainly video, Weibo, clients, news websites, Wechat, forums and so on. Among them, video has the highest amount of information, reaching 42.93%, followed by Weibo, which reaches 24.61%, and the third is the client, which reaches 15.67%.

During the monitoring period, a total of 3261027 complaints about "consumer rights protection" were detected, accounting for 5.75% of the total information.

There are 1565203 negative messages about "live broadcast with goods", accounting for 47.99% of the complaints, with an average of 55900 messages per day. The amount of information was concentrated in the first half of "double 11" and reached a peak of 94694 messages on October 25. The problems of price monopoly, vulgar carrying goods, false propaganda and so on are more prominent.

There are 870131 negative messages about "commodity quality", accounting for 26.68% of the complaints, with an average daily amount of 31076 messages. The amount of information was concentrated in the early days of "double 11" and reached a peak of 55629 messages on October 25. Among them, the problem of fake and shoddy in the broadcast room is outstanding.

There are 75663 negative messages about "advertising experience", accounting for 2.32% of the complaints, with an average of 2702 messages per day. It reached the peak value of 8552 on November 14. Mainly focused on mobile software advertising many forced jump ways to make consumers difficult to guard against.

There are 63757 negative messages about "promotion price disputes", accounting for 1.96% of the complaints, with an average of 2277 messages per day. The overall trend is fluctuating. Complaints are concentrated on October 31, November 10 and November 13, with the highest amount of information on November 10. 4635 messages. The main topics are random changes of preferential policies, sudden price reduction near the end of the event, non-insurance, induced consumers to cancel orders, and so on.

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