Shulou(Shulou.com)12/24 Report--

Recently, one is called "finished!" I'm surrounded by beauties! "Interactive skit games have gone viral. Since its launch a month ago, it has sold more than 800000 copies on Steam, generating more than 30 million yuan in revenue, and has gained a lot of attention on social platforms. Only the topic on Douyin has been viewed more than 1.3 billion times.

In fact, the success of the game is no accident, the entire skit industry is experiencing a round of explosive growth. According to data from media consulting, the market size of online short dramas in China is expected to reach 37.39 billion yuan in 2023, an increase of 267.65% over the same period last year and is expected to reach 100 billion yuan in 2027. Citic Construction Investment Securities holds a similar view that the short drama industry is expected to continue its high growth next year.

"it's over! I'm surrounded by beauties! "Game interface

Behind the explosive growth of the short drama industry, the blessing of AIGC technology can not be ignored. The rapid development of AIGC technology provides more possibilities and convenience for the creation of short plays, and opens up a new imagination space for the development of short plays.

In terms of creative tools, the emergence of tools such as AI screenwriting and AI screenplay generation has greatly improved the creative efficiency of short plays. As a leading AIGC creative software company in China, Wanxing Technology recently released Wondershare Filmora 13 (Wanxing Miaoying 2024) with a built-in creation assistant Copilot, which provides AI text production, AI music generator and other AI generation functions, as well as AI text quick cutting, intelligent voice separation, AI intelligent mask and other AI intelligent editing functions. These functions not only lower the threshold of video creation, but also improve the efficiency of video creation and further empower short drama creators.

In terms of interaction, the integration of AIGC technology makes short dramas gradually have interactive elements. "it's over! I am surrounded by beauties! "the success is due to the fact that viewers can choose the direction of the plot through AI-driven interactive technology, so that each audience can get a unique viewing experience.

In addition to interaction, AIGC technology also plays an important role in cross-media convergence. AI can transform the content of skits into text, audio and other forms, so that skits can be spread on more platforms, thus expanding its influence.

From a more macro point of view, digital culture, online games, virtual reality and other emerging industries under the blessing of AIGC and other technologies are promoting the structural optimization and upgrading of traditional cultural industries. According to the 2023 Chinese Culture Digital Innovation Index (CDI) Research report jointly released by Renmin University of China and Interface Business School, the revenue growth of new business type in digital culture exceeds the average growth rate of traditional culture by about 11 percentage points. The power of science and technology is promoting the transformation of the cultural industry from a relatively backward sector in the field of digital economy to an advanced sector.

From [Renmin University of China-Interface] 2023 Chinese Culture Digital Innovation Index (CDI) Research report

The popularity of interactive skit games is a microcosm of the rapid development of the skit industry enabled by AIGC technology. With the continuous progress and innovation of AIGC technology, we have reason to believe that the future short drama industry will achieve more breakthroughs and innovations in creative tools, interaction and cross-media integration, so as to bring more rich and diversified audio-visual experience to the audience. at the same time, it will also promote the development of the whole cultural innovation industry with higher quality.

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