Shulou(Shulou.com)12/24 Report--

CTOnews.com, Nov. 23, according to the latest research report released by market research agency Counterpoint Research, Chinese mainland consumers are interested in foldable mobile phones.

The agency consulted Chinese mobile phone consumers who use more than $400 (CTOnews.com Note: about 2864 yuan). The results show that 64% of respondents consider buying a foldable phone next time; 20% of them will use it as the main phone; another 44% will consider buying both a regular phone and a folding screen phone.

According to the survey, Android users (71%) are more interested in folding screen phones, while Apple iOS users are more interested in 58%.

The survey results also show that users who have already used folding screen phones are "unable to go back" and are eager to continue to use this new device form and emerging technology.

While the large screen size of foldable devices attracts smartphone users, that enthusiasm is tempered by concerns about durability, the prominence of creases and the clumsiness of devices when the screen is folded, which is seen as a major obstacle to widespread adoption.

Senior analyst Arushi Chawla said:

As the smartphone market matures, it becomes difficult to compete in software, and foldable categories are expected to become a prominent factor.

A number of brands have launched a new generation of foldable devices to build confidence among consumers. As a result, a considerable number of respondents hope to buy collapsible smartphones in the near future.

However, due to the increasing dependence of consumers on smartphones and the deepening of their understanding of mobile phones, there are some concerns about collapsible technology.

Durability 23% of the respondents said that the biggest pain point of the current folding screen phone is durability. Once the folding screen phone is damaged, the maintenance cost is very high, so its reputation in terms of quality and after-sales service has become the primary factor in brand choice.

Weight with regard to thickness, most respondents believe that the folding of book-style folding devices should not exceed 10mm to 12mm.

Price most users are willing to pay 7000-8000 yuan ($1113) for this foldable device type.

Market conditions: China's foldable smartphone market has grown exponentially this year, growing 106% in the third quarter compared with the same period last year. The glorious Magic V2 is the best-selling model in this quarter.

Glory and other domestic mobile phone manufacturers have increased their shipments of foldable devices and are committed to achieving faster growth in the global high-end market and making domestic brands more competitive in the global collapsible market.

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