Shulou(Shulou.com)11/24 Report--

On November 17,2023 Guangzhou Auto Show officially opened, Great Wall's "New Energy Vehicle More Love Women" Euler opened a heavy press conference, focusing on the biggest pain point of industry development boldly stated. On the scene of the auto show, Euler created the "special session" of a single model of ballet cat, adhered to the route of "loving women more" with a firm attitude, faced the controversy with an open attitude, relied on the differentiation of category innovation and the long-term doctrine of brand development "ALL IN Women Track," and went to the road of brand "high-quality development."

New energy transformation "pacesetter"_Euler brand "unique" beauty bloom

At the beginning of November, Wei Jianjun, chairman of Great Wall Motors, once said: "High-quality development must have bottom line thinking and long-term thinking, not just one move and one style."

As the first independent new energy automobile brand among mainstream automobile enterprises in China, Euler brand has been unique since its birth. Since the pioneering establishment of the brand positioning of "Love Women More" in 2021, Euler has become a well-deserved "lone brave" on the women's car track, leading a new trend in the automotive world with a desperate attitude.

Today, Euler will differentiate deeply in the brand gene, in the increasingly fierce automobile market competition unique, not only once created the industry-focused Euler speed, but also showed an extremely stable growth trend. Since May, Euler has achieved sales volume of more than 10,000 units for six consecutive months, firmly established ten thousand units club, and established a healthy and benign brand development ecology in the storm of "big internal volume" in the industry.

Overseas, the global layout of Euler brand is also constantly strengthening, and has entered 87 overseas countries and regions. With the image of a high-end market breakout, it dares to face foreign investment and European local enterprises. At present, it ranks in the top three in sales volume in Europe, and the export volume of Europe/Southeast Asia accounts for 80% of the total export volume of Euler, becoming the pioneer of China's new energy vehicles going to sea. Today, Euler has more than 400,000 users worldwide, of which more than 75% are female, making it a truly unique brand on women's car tracks.

Unique brand, more to do unique products. Euler insists on taking the quality route, resolutely does not make cheap cars, constantly takes it seriously in product design and development, firmly believes that the pace can be slower, but the quality must be high enough. As Euler's only exhibition car, the ballet cat stems from Euler's focus on women's track, and also shows Euler's determination and confidence to continue to be the only and first. It is the world's first female-only new energy vehicle, the world's first vehicle that integrates women's car scene and functional preference design, the first vehicle that comprehensively considers women's pain points, and the vehicle that shows women's unique aesthetic orientation and fashion life attitude, reflecting Euler's deep cultivation and persistence.

Take the "female-only car" ballet cat as the only car to show, just as Euler joined the women's car track, love to the end of the firm attitude_not for the sword to go sideways, only to achieve the ultimate. As Dong Yudong, CEO of Euler brand, said at the press conference: "In the era of inner volume, the price reduction tide is surging, and keeping your own differentiated track is the biggest victory!

"Change" out of exclusive beauty_give users unique sincerity

If it is said that unswervingly following the women's track and creating a differentiated route of category innovation is the "bottom line" for Euler to seek high-quality development, the "love" for users may be the long-term doctrine that Euler adheres to.

Euler is the Euler of the user, and what the user expects is what Euler wants to do. Euler brand respects users 'discovery and pursuit of beauty, and encourages users to create beauty and share beauty together. At the auto show site, Euler Ballet Cat surprised the booth with three kinds of "new cat clothes" created by users, namely,"Summer Dopamine,""Autumn and Winter Maillard" representing vitality,"Autumn and Winter Maillard" showing texture and "Eternal Black Gold," which is the fashion top stream. Each of the three modified styles has its own beauty, just as women's current needs for diversity and individuation.

According to Euler brand statistics, about 30% of our Euler users have undergone diversified light modifications after buying a car. In order to further respond to the needs of female users for modification, Euler upgraded the Cat Transformation Research Institute built in 2021 to version 2.0 of "Beautiful Research Institute," which will provide a platform for beauty creativity, encourage sharing, fully activate user imagination, promote beauty production, and assist the realization of intelligent solutions, so that the trend of "makeup" and performance modification go hand in hand. Euler also invited users to participate in the collection of "Tide Change Inspiration Instructions" on the official platform to play tide change together and innovate for Euler Cat.

For female users, Euler is not only a travel brand, but also a stage to show diverse attitudes, multiple aesthetics and colorful dream pursuits. From public welfare projects such as the Genius Mother Bloom Program to marathon events, to more brand actions that resonate with female users... Euler Auto uses its unique "love" to make more women "beautiful" bloom.

Confronted query-unique integrity, magnanimity, dare to act!

The loner who blazes a new path is destined to face challenges, but it is these challenges that make the true value of the brand. Euler's path to innovation was not smooth, but he was not afraid to face and respond to problems at any time.

For the earlier incident of "good cat chip inconsistent with propaganda," Dong Yudong responded without fear: "A misinformation caused the spread to be unclear and unclear, but if there is a problem, we have to recognize it and we have to compensate! We'll pay 10,000 for each owner! A compensation is more than 5 billion yuan, because we are honest, we are magnanimous, we dare to act! "

For ballet cats, Euler also admitted frankly that the previous brand communication, user experience is not perfect. However, the quality and value of this car can not be ignored, it allows people to see in the car world not only hard core parameters competition, but also gentle, delicate and love. In order to let more people know more about ballet cats, Euler is determined to "come back" and list it as the only exhibition car at the auto show to convey the characteristics and advantages of ballet cats to users in a clearer and more intuitive way.

Only by not fearing the past can we be more magnanimous, and only by not fearing the future can we have more confidence in winning the future. Facing 2024, Euler will usher in a new year of products. On the basis of the existing product camp, three brand-new models of A0, A and C will be launched. The brand will continue to make upward efforts to realize comprehensive coverage of A0-C market.

Looking at the current automobile industry, Euler has become the representative of women's power. However, in addition to flexible marketing, Euler, backed by Great Wall Motor, has the confidence, determination and action that a powerful automobile enterprise should have. Euler brand bows into the game with a softer posture, but also shapes the skeleton of the brand with a firmer core. With practical actions, it shows that love will be carried out to the end firmly. In the future, it will continue to let "love women more" bloom unique "beauty"!

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