Shulou(Shulou.com)11/24 Report--

At a time of internal turmoil at OpenAI, a US artificial intelligence start-up, competitors are using incentives to lure their customers to their platforms.

Google said its sales team had launched a campaign to persuade customers to give up OpenAI. The Google team has launched a pricing strategy comparable to the price of OpenAI services, and if customers use Google's artificial intelligence software, they can earn points for cloud platforms and help customers switch platforms.

Amazon said the recent events at OpenAI highlighted the value of Amazon's strategy of providing customers with multiple generative artificial intelligence, which allows customers to choose between many artificial intelligence systems rather than just OpenAI or a single vendor.

According to Tuyuan Pexels, Sam Sam Altman will return as chief executive of OpenAI and form a new board of directors. This marks the end of a five-day standoff between Altman and the original board, but OpenAI's competitors see business opportunities to take advantage of.

At present, there are technology giants such as Google, Amazon, Microsoft and Meta platforms in the field of generative artificial intelligence, but there are also a number of startups, of which OpenAI is the largest participant.

Many competitors have taken advantage of the OpenAI turmoil to convince companies that they need to diversify the artificial intelligence providers they work with. Many companies are already moving in this direction, evaluating multiple artificial intelligence systems in order to eliminate the risk of over-reliance on a single supplier, reduce the degree of "vendor locking" (vendor lock-in), and prevent enterprises' information technology systems, software and data from being locked in a single digital platform.

Although generative artificial intelligence is still largely a market dominated by OpenAI and Microsoft partners. But Amazon has been committed to opening up its own niche market. Both Amazon Web Services and Google, a unit of Alphabet, which runs many artificial intelligence systems, said that many companies hesitated to work with OpenAI and supported their strategy during the stalemate in OpenAI management.

In April, Adam Adam Selipsky, chief executive of Amazon's cloud computing division, said he thought the company "needs many different generative artificial intelligence models for different purposes".

Meta is also building partnerships with enterprise technology providers such as cloud data provider Snowflake. Ahmad Al-Dahle, Meta's vice president of generative artificial intelligence, said earlier this month that the partnership provided a window for the company to understand how corporate customers are using the open source artificial intelligence model Llama 2.

An OpenAI spokesman said Tuesday that posts posted by company executives, employees and customers on social media platform X made it clear that customers chose to continue to use OpenAI's artificial intelligence platform. Even during the management standoff, the company's service has been maintained normally. OpenAI also moved to address customers' concerns about the future by inviting Altman back as chief executive and appointing new board members, including former Treasury Secretary Larry Summers and former Salesforce co-chief executive Bret Taylor. Adam DiAngelo (Adam D'Angelo) is the only remaining member of OpenAI's former board.

Many customers believe that Altman's reinstatement has put OpenAI back on track, but the artificial intelligence platforms offered by competitors are also attractive.

Brian Woodring, chief information officer of Rocket Mortgage, said: "the management change at OpenAI, while very unexpected, has not changed our established artificial intelligence strategy."We are still very confident in OpenAI, but if things change in the future, or competitors offer more attractive options, we will be fully prepared to switch seamlessly."

Martin Cowen, president and chief operating officer of Cohere, a competitor to OpenAI, revealed that "there has been a massive influx of consultants recently" and that many corporate customers are emphasizing the reliability and stability of corporate artificial intelligence service providers. Cowen added that the fact that Cohere's artificial intelligence systems can be used in many cloud platforms "will not be locked by vendors" is now more resonant with enterprise customers.

Scott Bickley, head of Info-Tech consulting at IT research and consulting firm, said other competitors saw the OpenAI turmoil as a "melee". He said the companies mobilized their sales teams over the weekend to win over OpenAI customers with the aim of acting quickly before Altman's reinstatement closes their window of opportunity.

Writer, a San Francisco-based start-up, provides artificial intelligence-based writing assistant services. May Habib, the company's co-founder and chief executive, said corporate customer interest in their own services had tripled on Tuesday.

"for a serious CIO, I don't think it's a good way to distribute enterprise-level ChatGPT services to everyone in the company right now, which is a huge opportunity for other startups," Hibib said. " He added that Writer has been promoting its artificial intelligence system to be better in some cases than OpenAI's GPT-3.5 model.

On Tuesday, OpenAI's rival AI21 announced the completion of $208 million in financing and the appointment of new board members. Yoav Yoav Shoham, co-founder and co-chief executive of AI21, said the OpenAI turmoil was further evidence that the company "does not want to put all its eggs in one basket anyway".

The Tel Aviv, Israel-based startup focuses on developing smaller artificial intelligence models. AI21 says these models work better than OpenAI's GPT large general model for specific business uses such as analyzing contracts or searching documents. "We can hardly meet all of our customers' needs right now, whether it's the customers we contact directly or through Google Cloud Computing or Amazon Web Services," Shawham said. "

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