Shulou(Shulou.com)11/24 Report--

Nowadays, all kinds of drinks are all over the streets, new drinks emerge one after another, and young people are wantonly enjoying themselves in milk tea, cola, coffee and sparkling water. However, with the raising of health awareness, many young people found that the most sense of security still comes from that cup of pure plain boiled water.

However, it is not easy to drink a cup of suitable water, for example, you have to wait for time to boil if you want to drink hot water, it is too hot to be imported immediately after it is boiled, and drinking pure water for a long time and alone will also lead to the lack of necessary minerals in the human body. Xiao Xiong has an insight into the needs of users for healthy drinking water, constantly upgrading its product technology, and introducing mineral spring hot drinking fountains. Through innovations in pure water mineralization and instant heating, users can drink mineral water at home and enjoy high-quality drinking water life experience.

Comprehensive technological upgrading to realize the freedom of healthy drinking water

As a generation growing up with science and technology, young people have a strong demand for healthy drinking water. "current situation of Water Health Literacy of Urban population" through the investigation on the awareness and demand for clean drinking water among people of all ages (post-70s to post-90s), it is found that young people are most concerned about water quality health (post-90s).

In order to enable young people to drink healthily at home, Xiao Bear Electric Appliances has jointly developed strontium-rich mineralized filter elements in conjunction with China University of Geosciences (Wuhan). After the application of the filter element, the mineral spring water dispenser of Xiaoxiong Electric Appliance can effectively release strontium, sodium, magnesium, calcium, potassium and other mineral elements, and keep the content of zinc and strontium in dynamic balance within a certain range, which is comparable to the activity of natural spring water. It is sweet and delicious, so that users can easily supplement trace elements when drinking water at home and realize the freedom of healthy drinking water.

In addition, Xiao Xiong Electric Mineral Spring namely Hot Water dispenser also brings functional experience enhancement. In the past, when users drank the water from the drinking fountain, they worried not only that the water would not boil, but also that thousands of boiling water was unhealthy. Xiao Xiong Electric Appliance, that is, hot drinking water is equipped with a rare earth thick film heating body, and the water flow swirls three-dimensional heating up to realize the heating tube heating at a speed of 1 second. Not only that, Xiao Xiong Electric Mineral Spring namely Hot Water dispenser also has 3 stages of quantitative water intake, 6 stages of temperature adjustment, whether it is brewing milk, tea or coffee, can choose water and water temperature according to demand, to meet the drinking needs of different users, the use is more flexible.

High-quality strategic drive, upgrade the quality of life

Drawing inspiration from the needs of users, Xiao Bear Electric Appliances provides users with a healthy drinking way to supplement trace elements only through daily drinking water. This is only one of the many innovative products of Little Bear Appliances. It is reported that Little Bear Electric Appliances has developed 60 + categories, 500+sku, and popular styles frequently. The key to the frequent introduction of innovative products loved by young people through technological innovation and functional experience innovation lies in the support of the strong strength created by the boutique strategy.

In order to turn young people's ideas into reality, Little Bear has set up a three-tier R & D system and continuously increased its R & D investment. According to Xiao Bear's Q3 quarterly report, the R & D expenditure during the reporting period was 106 million yuan, an increase of 11.74% over the same period last year. Take Xiao Xiong Electric Mineral Spring namely Hot Water dispenser as an example. In 2021, Xiao Xiong Electric Appliance cooperated with China University of Geosciences to jointly set up a mineralized water purification base to carry out mineralized filter element research, so that users can drink mineral water at home. Not only that, but also the use of double anti-water tank, through the shading design and the use of food-grade materials, so that users can drink more at ease.

At the same time, Little Bear Electric Appliance also aims at user preferences, in order to continuously improve the strength of industrial design, to achieve the product "appearance and strength co-exist". At this stage, Little Bear Appliance has set up a 10 + design team to link global design resources to meet the needs of users through in-depth cooperation with outsiders. For example, Little Bear Electric Miner or Hot Water dispenser is made of mint green with rice white, simple and generous, which can adapt to any scene.

After the completion of product development, how can it be delivered to users in quality and quantity? The key lies in intelligent manufacturing capability. At present, Xiao Xiong Electric Appliance has five intelligent production bases, more than 70 production lines, and two top-level automatic production lines in China, and more than a dozen professional laboratories such as performance laboratories and environmental laboratories have been set up to control the product quality in all directions. to ensure that each product from the bear can meet the requirements of high quality, provide quality word-of-mouth service for the bear brand, and constantly improve the user experience.

From boiling directly with tap water to drinking water to consider the quality of water, young people's demand for drinking water has gradually escalated. It can be predicted that "healthy drinking water" will inevitably become a major trend of the times in the next few years. With insight into this trend, Xiao Xiong entered the bureau in advance with mineral springs, namely hot drinking fountains, not only to meet the upgrading of users' demand for healthy drinking water, but also to provide new impetus for their healthy quality of life, and to provide impetus for the healthy transformation and development of the industry.

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