Shulou(Shulou.com)11/24 Report--

Busy life needs to stop occasionally, and outdoor camping away from the hustle and bustle and embracing nature is a preferred leisure option. According to the "Investment Prospect Analysis and supply and demand pattern Research report of Wild Camping Tent Market from 2022 to 2027" released by Zhongyan Puhua Industrial Research Institute, it is estimated that the core market size of China's camping economy will rise to 248.32 billion yuan by 2025. With the continuous expansion of the development space of camping and its related industries in China, the outdoor power industry has also stepped into the "fast lane" of development.

The improvement of user demand has also attracted more corporate capital bets, outdoor power supply upstream and downstream enterprises have entered the bureau. While many brands bring more fierce competition to the outdoor power market, they also promote the development of market products in a higher quality and diversified direction to meet the individual needs of consumers.

To meet the "personalized needs", the function of outdoor power supply is becoming more and more perfect.

Camel, a leading brand in the field of storage batteries, applies more than 40 years of technology accumulation and precipitation to the new field of outdoor power supply, seizing the outdoor power supply to occupy the storage space of vehicles. I can't figure out the pain points such as battery materials and miscellaneous brand products, which will be compact and portable, rich in functions, safe, reliable and perfect. Three energy storage power products with both safety and flexibility have been created for energy storage personal portable scenes and family scenes, so that consumers can enjoy the comfort and relaxation of outdoor outings. " Compared with the best-selling products on the market, camel outdoor power has great advantages both in size and weight. " Camel related personnel said.

Demand returns to rationality, and safety performance is favored.

With the precipitation and development of outdoor power products in recent years, user demand and industry return to the most essential needs of products, paying more attention to the stability, security and convenience of power supply. Camel outdoor power supply has a self-developed BMS intelligent management system, which can play the role of multiple safety protection. It is reported that camel BMS products have obtained IATF16949 certification, ASPICEL2 certification and ISO26262ASIL-D certification, camel lithium ion battery BMS products and development process system has reached the forefront of the industry. Camel outdoor power supply uses ternary lithium and lithium iron phosphate cells, these two kinds of cells are up to the car specification level, and they are also the types of batteries used by the mainstream brands in the market.

In addition, the camel's outdoor power supply uses a Vmur0 flame retardant shell, which has the effect of wear resistance and earthquake resistance. In terms of warranty, camel outdoor power provides a three-year warranty, and during the launch of the new product, users can also experience camel outdoor power products in the camel's DF battery flagship store, truly experience the happiness of "easy to use and take", and provide consumers who plan to buy outdoor power supply with a zero-distance experience channel to become a new choice for users.

In the outdoor power market, with the deepening of consumer education, the head brand has formed a certain market awareness. Consumers begin to realize the advantages of head brand in quality, safety and function. In the future, it is believed that the portable energy storage market will be further concentrated and evolve from competition to a new era.

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