Shulou(Shulou.com)11/24 Report--

On November 17, the International Development Conference of Automobile Industry was successfully held in Zhongguancun Exhibition Center and Conference Center in Beijing.

At the meeting, dozens of business leaders, industry experts, institutional scholars from the Market economy Research Institute of the Development Research Center of the State Council, Automobile Branch of China Chamber of Commerce for Import and Export of Mechanical and Electrical products, Volcano engine and other enterprises focused on the major opportunities, risks, challenges and scientific paths for the international development of China's new energy vehicles, and discussed in depth how to grasp the direction of technological development such as greening and digitization of the automobile industry. Contribute the wisdom and strength of the automobile industry to work together to build a highly international open and cooperative system.

Tan Jai, president of volcano engine, delivered a speech entitled "Volcano engine helps car companies build international soft power", sharing the insight and thinking of volcano engine in the international development path of automobile enterprises.

Tan Dai said that as a cloud service platform under byte Jump, Volcano engine has deep cooperation with many automakers around the world and has a deep understanding of the achievements, advantages and challenges of the internationalization of Chinese car companies. it has also accumulated a great deal of technology, products and service experience aimed at the challenges of globalization, which can help car companies on the road to internationalization.

Tan Ju, president of volcano engine

Chinese automobile enterprises have obvious advantages in internationalization, but there are still challenges.

Tan Dai believes that Chinese car companies have achieved fruitful results in internationalization, and have significant advantages in product intelligence, R & D strength and new energy technology.

In terms of product intelligence, the products launched by Chinese car companies overseas generally have a high level of intelligence, and most new energy vehicles are equipped with advanced intelligent network connection systems, which can realize intelligent navigation, voice control, remote control and other functions. Favored by overseas consumers

In terms of R & D strength, relevant data show that China's new energy vehicles account for 70% of the world's patents on core technologies and industrial chains.

In terms of new energy technologies, such as BYD's "Blade car" and Ningde's "CTP Technology", these technological innovations provide new ideas for the development of overseas new energy technologies.

Of course, everything doesn't happen overnight. If you want to do a good job in the internationalization of automobile companies, the industry is also faced with global marketing operation capabilities, different data compliance requirements in different regions of the world, product core competitiveness, and challenges in cross-regional coordination:

The differences in culture and consumption habits of different countries, professionals with rich international marketing experience and cross-cultural background, local laws and regulations, and avoiding various violations pose challenges to the marketing strategies of Chinese automobile companies. it is also the primary challenge to build a global marketing operation ability.

The second challenge is the different requirements for global data compliance, making it more difficult to internationalize. For example: EU General data Protection regulations (GDPR), California Consumer Privacy Act (CCPA).

The third challenge is how to build the core competitiveness of products including driving, cockpit, chassis, battery technology, power system and so on. Taking the cockpit as an example, users in different countries and regions have different needs and preferences for cars. There may also be compatibility problems with on-board systems and mobile devices, while the introduction of localized content and services is also the key.

Cross-regional cooperation, how to ensure safe, efficient and smooth flow is the last challenge. Global office network security, global office access speed, and how to achieve cross-language cooperation are all urgent problems to be solved.

Three advantages of volcano engine and four product capabilities help automobile enterprises to internationalize.

Faced with the major issue of the internationalization of automobile enterprises, Volcano engine hopes to export its own methods, technical capabilities and application tools accumulated in the process of globalization to help enterprises achieve sustainable growth in global business. Volcano engine has three main advantages to promote the internationalization of automobile companies.

Global user experience, operation and user growth experience: volcano engine has rich experience in global user operation and growth through its own practice.

Full-stack digital intelligent products: through the advantage output of byte jumping in data-driven and agile iteration, it helps automobile companies to build their own strength at the software and digital level.

Data security governance practice: will precipitate experience, governance framework and products, external output, for the car company escort.

Based on the above advantages, Volcano engine is aimed at the internationalization of automobile companies, providing four major product capabilities, including full-stack digital products, data management capabilities, cockpit intelligent products and global collaborative office products:

With full-stack digital products, focusing on core marketing and operation scenarios such as public domain marketing, super App and private domain operation, Volcano engine provides a complete solution of growth consulting + digital product suite, and integrates big data, cloud native, edge cloud, global acceleration and other product portfolios at the bottom. These products take full account of global regional differences, such as GMP adapting to support the mainstream marketing platforms and information push channels of various countries, so as to help car companies build global digital operation infrastructure, improve marketing accuracy and innovate user experience.

Around the ability of data security governance, the volcano engine provides an end-to-end overall solution, covering the complete life cycle of data from collection to destruction. In terms of data security technology system, enterprises can complete the construction of scenarios from development testing to operation and maintenance analysis, as well as final access control and security evaluation through asset management, classification, encryption and desensitization, security audit and other capabilities. to ensure that car companies do a good job in the compliance of various countries and regions.

The improvement of cockpit intelligence level is closely related to content ecology. In China, based on Douyin, watermelon, headlines and other content ecology, volcano engine focus cockpit scene to develop a deep product aggregation, to provide users with a rich entertainment experience, and through personalized algorithms to meet the differentiated preferences of different users. Today, similar models have begun to support overseas audio and video boarding services.

For global collaborative office, Volcano engine's Feilian products have served thousands of enterprises to achieve identity-based intelligent accelerated office access, while the use of byte's Flying Book products can ensure the efficiency of cross-language communication. at the same time, it can also provide global talent recruitment, organizational building, culture shaping and office efficiency and other capabilities.

The internationalization of the automotive industry has become an important direction for the future development of the automotive industry. Volcano engine, as a cloud service platform under byte jump, will continue to work side by side with ecological partners in the future, through leading and reliable cloud and intelligent technology, help global enterprises reduce costs and increase efficiency, accelerate innovation, and provide impetus for the international development of Chinese automobile enterprises.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.