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Robin Li: the advertising system reconstructed by Wen Xin's big model will bring hundreds of millions of yuan of incremental revenue to Baidu in the fourth quarter.

2025-04-03 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the delivery of clues about the past. CTOnews.com, November 21 (Xinhua) at the Baidu Q3 earnings call, Baidu founder, Chairman and CEO Robin Li said that Baidu is using Wenxin model to reconstruct the advertising system, including generative creativity, generative orientation and other services, these measures are expected to generate hundreds of millions of yuan in incremental revenue in the fourth quarter.

Li Yanhong said that advertisers using AI's new features achieved high single-digit conversion rate growth on average in the third quarter. Take IT professional education company Darnay Education as an example, after using the new function, the conversion rate increased by 23.3% and the score ROI increased by 22.7%.

Baidu today released its third-quarter financial report, with revenue of 34.4 billion yuan and market expectations of 34.207 billion yuan, compared with 32.54 billion yuan in the same period last year, an increase of 6 percent over the same period last year. The adjusted net profit was 7.267 billion yuan, an increase of 23% over the same period last year, and both revenue and profit exceeded market expectations.

Baidu said that since Wenxin word was opened to the whole society, Wenxin Model 4.0 was released in October, users can experience Wenxin version 4.0 through Wenxin word, and enterprises can call Wenxin 4.0 API through Baidu Intelligent Cloud Qianfan Model platform. At present, the number of users of Wenxin word has reached 70 million, covering 4300 scenarios.

Baidu has carried out a comprehensive restructuring of its products based on Wen Xin's big model and Wen Xin's words, and launched a number of native AI applications such as Baidu New search, Baidu New Library, Baidu online disk "Yun Yiduo", Baidu Maps, Baidu GBI and so on.

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