Shulou(Shulou.com)11/24 Report--

On November 6, MediaTek released its flagship 5G generative AI mobile chip Tianji 9300, an innovative all-core CPU architecture that stunns the industry. On November 13, the first flagship mobile phone with Tianji 9300 chip, the vivo X100 series, was officially launched. When evaluating the vivo X100, CTOnews.com found that the Tian Ji 9300 shocked the editor in terms of performance, power consumption ratio and comprehensive experience, and could not help but look forward to the next performance of MediaTek in the high-end chip market.

In this context, MediaTek took advantage of the brave pursuit and officially released a new generation of excellent 5G AI mobile chip Tianji 8300 on November 21.

We know that MediaTek Tianji 8000 series chips are also 5G mobile platforms built for the high-end market, which together with Tianji 9000 series constitute MediaTek's Tianji team to compete in the high-end market. and due to the outstanding performance of Tien Ji 8000amp 8100amp 8200 and other previous outstanding performance, Tian Ji 8000 series chips have always been known as "Shenu".

So, can the new Tianji 8300 platform continue the story of "Shen U", and what impact may it have on MediaTek's high-end strategy and war situation?

Tianji 8300, powerful not only the performance, before the specific analysis, we need to see what are the important upgrades and highlights of the Tianji 8300 mobile chip.

First of all, performance is the foundation of all experiences. The Tianji 8300 mobile chip uses TSMC's second-generation 4nm process and has an eight-core architecture with four Cortex-A715 performance cores and four Cortex-A510 energy efficiency cores in CPU. The peak CPU performance is 20% higher than that of the previous generation, and the power consumption is reduced by 30%.

In terms of GPU, Tianji 8300 uses a 6-core GPU Mali-G615, which has a peak performance improvement of 60% over the previous generation and a 55% reduction in power consumption. At the same time, Tianji 8300 also supports flagship LPDDR5X 8533Mbps memory, UFS 8300 flash memory and multi-loop queuing technology, which can bring users a smooth and smooth experience in games, daily applications, images and other scenes.

For example, in terms of game experience, Tianji 8300 not only supports flagship game technologies such as hardware ray tracing and variable rate rendering, but also carries out a new generation of MediaTek "Star Speed engine" through unique performance algorithms. real-time resource scheduling can be carried out according to the application's performance requirements and device temperature information, so that users can enjoy a high-frame stable frame, low-power and long-lasting game experience.

In addition, through Star Speed engine, MediaTek will not only cooperate widely with game applications, but also expand the ecological cooperation of more types of applications and upgrade users' App experience.

In addition to performance, in terms of AI, Tianji 8300 takes the lead in supporting generative AI among peer products, which is one of the core highlights of this chip platform.

Specifically, Tian Ji 8300 integrates MediaTek AI processor APU 780. it is equipped with generative AI engine, the performance of integer operation and floating-point operation is twice that of the previous generation, and it supports Transformer operator acceleration and mixed precision INT4 quantization technology. The comprehensive performance of AI is 3.3times that of the previous generation, and it can run smoothly the AI large language model with up to 10 billion parameters to achieve fast text and graph generation.

In terms of imaging, Tianji 8300 is equipped with a 14-bit HDR-ISP Imagiq 980image processor, which can significantly improve the terminal computing photography performance and upgrade the photo and video recording experience. With its blessing, users can not only easily record clearer and sharper 4K60 HDR videos, but also get longer battery life.

Then there is connection capacity. MediaTek Tianji 8300 integrates 3GPP R16 5G modem to provide a more high-speed and stable 5G network experience, while optimizing for specific scenarios to achieve a smoother 5G connection in a network environment with weak signals. at the same time, it also enhances the connection performance and range of the Sub-6GHz network, supports 3-carrier aggregation, and the theoretical peak downlink rate can reach 5.17Gbps.

In addition, Tianji 8300 also supports MediaTek 5G UltraSave 3.0 + power-saving technology, which can reduce the power consumption of 5G communications by up to 20%.

In terms of Wi-Fi, Tianji 9300 has also enhanced the performance of Wi-Fi 6e to support 160MHz bandwidth. At the same time, there is also Wi-Fi Bluetooth hyperconnection technology, which allows the phone to connect Bluetooth headsets, wireless handles and other peripherals with lower delay.

Generally speaking, the strength of Tianji 8300 is not only reflected in the excellent performance and energy efficiency, but also in the core experience of intelligent terminals such as AI, games, images, connections, and even has the leading ability of panoramic view compared with the previous flagship chips in the industry.

After an in-depth understanding of the leading features and upgrade highlights of the Tianji 8300 mobile chip, I believe that everyone has the answer to the story of whether this chip platform can continue the 8000 series of "Shenu" after an in-depth understanding of the leading features and upgrade points of the Tianji mobile chip.

In fact, what is "God U"? CTOnews.com believes that "in the price range acceptable to most consumers, it can bring an all-round, non-deficiency experience comparable to that of top flagship chips as much as possible."

Tianji 8300 does bring flagship technology configuration and functional experience, such as "star speed engine", "end-to-side generation AI", "5G UltraSave 3.0 + power saving technology" and other key technologies of Tianji 9300, as well as other top flagship LPDDR5X 8533Mbps memory and UFS 4.0 flash memory, which is also provided with multi-loop queue technology and CPU architecture with 4 performance cores + 4 efficiency cores. Tianji 8300 in terms of comprehensive performance is actually "leapfrog", coupled with the above mentioned in the image, connection performance and other aspects of the same excellent configuration, it is no exaggeration to say that Tianji 8300 is indeed invincible in the same file.

The editor believes that this is not only a perfect continuation of the "Shen U" reputation accumulated in the past Tianji 8000 series, but also the best help to promote the development of this series. It is believed that with the support of flagship performance configuration and many leading technological features, Tianji 8300 can show more competitiveness in the market than ever before.

At the same time, the strong performance of Tianji 8300 is also of great significance for MediaTek to consolidate its influence in the high-end market.

According to Counterpoint statistics, in the domestic smartphone market in the first quarter of this year, the market share of phones with a price range of US $150-399 reached 52%. Mobile phones with a price range of US $400-599 accounted for 11% of the market, while those with a price range of US $600-US $999 accounted for 16% of the market, while those with a price range of more than US $1000 accounted for 9%.

Tianji 8300 and the flagship platform of Tianji 9300 not long ago formed the effect of a combination of boxing, in which Tianji 9300 showed its muscles in the flagship market, while Tianji 8300 continued to attack the city and land in the high-end market, as if after a punch, there is still continuous boxing strength, which makes the promotion of MediaTek's high-end strategy more perfect, rich and stereoscopic.

There is also a very important point, that is, the development of AI is in the ascendant, especially the generative AI has set off a wave of scientific and technological revolution in the world, the large-scale popularization of AIGC is imperative, and it is also the tuyere of the times that all science and technology enterprises are actively grabbing. As the first chip platform to support 5G generative AI among the same products, Tianji 8300 has undoubtedly gained a first-mover advantage for MediaTek. Together with Tianji 9300 flagship platform, it enables the influence of terminal-side generated AI to infiltrate into the hands of more consumers from the flagship market, more and more users will enjoy the changes that AIGC brings to work, entertainment and life through smartphones, and MediaTek's competition in the high-end market will truly move towards a new dimension defined by AI.

Conclusion Tianji 8000 series has been well received by the evaluation media and consumers since its publication, and has been affectionately named "God U". Its outstanding performance, together with Tianji 9000 series of flagship chips, has helped MediaTek maintain the No. 1 market share in the global smartphone SoC market for three consecutive years.

For the majority of consumers, MediaTek's continued substantial innovation and eye-catching performance, but also let us expect for the top mobile terminal experience, harvest a greater response than expected, so that we have a richer market choice, and further open our imagination space and vision of the smart terminal experience. The strong upgrade of Tianji 8300 is undoubtedly another continuation and breakthrough of "Shenzhou U". The shock that the flagship platform of Tianji 9300 brought to the flagship market has not gone away, and Tianji 8300 made a stunning stroke in the sub-flagship market, rewriting the pattern of the high-end mobile phone chip market together.

A high-performance, energy-efficient and intelligent picture of mobile life is slowly unfolding.

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