Shulou(Shulou.com)11/24 Report--

"Thanks to the first journey available for sale on the way, my goods caught up with the double 11 big push! "

The "Double 11 " promotion has come to an end, and the Black Five Promotion is about to start, becoming another supply chain test for importers. Due to the long time and uncertain factors for temporary overseas transfer of cross-border commodities to China, especially with the popularity of Live streaming eCommerce, the sales volume fluctuates greatly, which increases the uncertainty of stock of imported commodities. Therefore, how to make emergency overseas replenishment during the promotion period has become a major challenge for importers.

Relying on Cainiao's highly certain import freight capacity, Tmall International and Cainiao recently jointly launched the supply chain solution of "saleable on the way" for import, so that import sellers can "sell out of stock continuously," thus greatly increasing the sales volume of commodities.

It is understood that this function is first piloted for Tmall international merchants who open stores after April 1,2023.

That is to say, all Tmall international new merchants who use Cainiao import headway + port-to-warehouse transportation, when the inventory is insufficient, they can apply to Tmall International for the goods transported from Europe and America, Southeast Asia, China Hong Kong, etc. to be "saleable in transit." Successful merchants can pre-sell goods in advance without interrupting sales, and consumers can search and order goods normally.

At the same time, Cainiao will accurately estimate the delivery time based on historical replenishment data and full-link tracking according to the intelligent supply chain forecasting system, and rely on Cainiao's highly controllable import capacity resources to ensure the delivery of goods within the promised time. If the goods are delayed due to rookie, rookie will make corresponding compensation.

Canvas overseas flagship store is an Australian skin care brand specializing in natural organic essential oils. The first wave of this year's Double 11 promotion of several essential oils sold out, shop supply chain replenishment responsible person Xiaohuan emergency replenishment from Hong Kong, but because upstream suppliers can not prepare goods on November 10, under normal delivery conditions, can not catch up with November 10 at 8 p.m. start of the second wave of promotion.

Cainiao Import Freight and Tmall International Supply Chain Team urgently assist merchants to apply for "inventory pre-sale," so that the explosive essential oils in transit can be sold smoothly in the second wave of promotion. "Thanks to rookie and Tmall International's first journey available for sale on the way, it has increased our revenue." Canvas e-commerce supply chain replenishment director Xiaohuan happily said.

Coincidentally, the star product "Skin Foundation Liquid" of liht overseas flagship store also encountered the same problem in this Double 11. The new products from Singapore could not be put on shelves before the second wave of promotion, which urgently damaged Mr. Liang, the person in charge of store operation. After he handed over the goods to Cainiao Import Freight, the team provided one-stop services from head to head transportation, port to warehouse and customs clearance, and application for inventory, and the full link was digitized and traceable.

"I almost gave up on this batch of goods at that time, thanks to the on-the-way saleable supply chain solution, which made me earn hundreds of more revenue this Double 11." Mr. Liang looked at the store after a large number of promotions excitedly said.

It is understood that as the world's largest cross-border e-commerce logistics company, Cainiao global intelligent logistics network covers more than 200 countries and regions. In FY 2023, Cainiao handled more than 1.5 billion cross-border packages, serving 133 million cross-border consumers and more than 100,000 merchants and brands.

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