Shulou(Shulou.com)11/24 Report--

For 17 years, Samsung Electronics has been at the forefront of transformative display technology, with its strong industry strength and professionalism, leading the product innovation in the global TV market. Samsung is changing the landscape of its industry through continuous breakthroughs, allowing users to experience the world in new ways.

At the recent Shanghai Expo, Samsung 101in MICRO LED completed its first exhibition in China, which will be released to consumers in the near future. Previously, Samsung's 89-inch and 110-inch MICRO LED have also been officially released. Samsung MICRO LED takes industry standards to new heights-MICRO LED is an excellent display technology that provides users with an unparalleled viewing experience. Sun Tailong (Tae-yong Son), vice president of the MICRO LED team in Samsung's visual display division, said: "this project uses emerging technology, and only companies that dare to take risks can control it-Samsung is such a company."

Sun Tailong (Tae-yong Son), vice president of MICRO LED team of Samsung visual display department, and Samsung MICRO LED products

Subtle details from MICRO LED technology

With users' continuous pursuit of higher-definition home screens, TV manufacturers must adopt the latest visual technology to produce more advanced display devices. MICRO LED can meet a variety of visual needs, and its modular design can provide users with an excellent viewing experience. The MICRO LED panel allows users to customize the shape, size and scale of the screen to suit any space or environment.

What makes the MICRO LED display amazing is not just the choice of multi-purpose size, it is a breakthrough in the use of a dense array of miniature LED with a size of less than 50 microns. Each LED can emit red, green and blue primary light separately, which enables the display screen to show a precise and shining picture quality without a color filter.

In response, Tae-yong Son (Sun Tailong) explained: "traditional displays such as OLED and LCD have filters and additional material layers on the light source, which will block or absorb some of the light, thus affecting the visual experience." by contrast, MICRO LED's new technology removes the influence of extra material layers and ensures more accurate color reproduction. "

Another striking feature of MICRO LED is its new application of Samsung nanotechnology, which stems from Samsung's leading semiconductor expertise. Through the application of Samsung nanotechnology, the working circuit of LED chip can be deposited directly on the glass, thus reducing a series of problems such as brightness loss that users may encounter when using traditional display screen. In addition, the organic-free LED also eliminates the possibility of burning screens or permanent discoloration of the screen, making the visual effect more stable.

Open up a new frontier field of screen display

The birth of MICRO LED marks a historic step forward in visual display technology. While previous TV iterations have been achieved through collective innovation in the industry, the development of Samsung MICRO LED is based on a great deal of research and testing carried out by Tae-yong Son and his elite team over the years.

"We are determined to provide the audience with a higher level of visual experience," said Tae-yong Son. "because this is an emerging technology, we need to overcome all kinds of challenges when we conquer it. Samsung has recruited outstanding industry experts for this project and invested a lot of money in countless trials and mistakes, which is why this product is successful."

As the name implies, the MICRO LED display screen consists of millions of fine LED units, which are the most basic and important part of the screen. In order to achieve the best performance of the display, each LED unit is strictly tested against the highest quality benchmark.

The core chip will be meticulously transferred to the pre-made LED chip substrate, and a unified module will be formed. After the production is completed, these modules will be integrated and assembled into a display screen. Each display screen will go through a large number of reliability tests and stabilization procedures for more than 600 hours, and the display screen that successfully passes the rigorous test will eventually bring users a shocking visual experience.

In response to the LED assembly process, Tae-yong Son explained that the ultra-high precision required to place the LED makes it extremely challenging. "imagine placing a tiny object smaller than a hair in a specific position and angle. Then repeat the action more than 500,000 times." "this is the difficult assembly process of placing a LED, and each placement has to be flawless," he said. "

To simplify the process, Samsung's development team has begun to look for new solutions. Using the company's expertise in semiconductors, the team adopted the technology of fine placement of circuits on silicon wafers and applied them to MICRO LED displays. After testing, it is proved that the method is successful and is considered to be commercially feasible in future production.

The modularity of this display poses another challenge for developers: how to create a single and uniform image that is not disturbed by any lines or borders? After years of improvement, Samsung has finally created an advanced automatic assembly method that seamlessly merges 49 different modules into a stunning borderless display.

"after six years of precipitation and more than 200 repeated experiments, we finally mastered the technology of perfectly assembling each individual module into a whole, thus creating MICRO LED displays of all sizes." Sun Tailong (Tae-yong Son) said, "although we have encountered many obstacles on our way forward, we have never forgotten our goal of creating a revolutionary display screen. We have always believed that the success of our team is inevitable."

Departure, iteration and Innovation: the unremitting pursuit of Innovation

The tacit understanding among developers and the like-minded spirit of the team play a decisive role in the development of MICRO LED technology. Sun Tailong (Tae-yong Son) stressed: "engineers need to overcome the fear of failure and need to understand that failure is part of the innovation process." Sun Tailong (Tae-yong Son) and his team are deeply aware that past failures are the foundation and groundwork for future success and innovation, and they see setbacks as the driving force for continued development.

Sun Tailong (Tae-yong Son) explained: "with a team culture full of courage and curiosity, we move forward bravely. We see every challenge as a step in the right direction of innovation. "" Thanks to the hard work and collective dedication of our team members, we were able to put this revolutionary technology into practice. The mentality of seeing trial and error as a learning opportunity rather than an obstacle has always pushed us on the right path to achieve technological breakthroughs. "

Sun Tailong (Tae-yong Son) and his team

Bring MICRO LED display screen into consumers' life

While MICRO LED displays are expected to redefine the industry, bringing them to market also faces some challenges: for example, long consumer adoption cycles, significant initial investment and the need to scale up manufacturing processes efficiently. In addition to these factors, mature alternatives such as LCD and OLED currently dominate the market, which makes the market penetration of MICRO LED screens slower and more difficult.

Nonetheless, Tae-yong Son sees these challenges as valuable opportunities. "the display market is evolving. Generally speaking, new technologies often take some time to take root in the market." Sun Tailong (Tae-yong Son) said, "although the current adoption of new technologies may be slow, it reflects the typical cultivation period of advanced technologies. To this end, we will continue to develop innovation and reduce production costs, and MICRO LED technology will be accepted by more consumers in the future."

In order to expose more consumers to MICRO LED displays, Samsung plans to invest in new ways to optimize manufacturing processes and effectively reduce costs, while conducting targeted marketing campaigns to help consumers understand the unique advantages of MICRO LED screens. Although MICRO LED technology is still in the early stages of the market, interest in it has been growing steadily. Since its official launch, the 110in Samsung MICRO LED has been sought after by consumers. Similarly, the 89-inch version has been ordered in many countries around the world, indicating that consumer demand for the technology continues to grow.

MICRO LED is the pinnacle of consumer displays, which will redefine the visual experience of various devices. Sun Tailong (Tae-yong Son) said, "from augmented reality to the next generation of wearable devices, this cutting-edge technology demonstrates our bright vision for the future-an era of ultra-realistic viewing experience driven by MICRO LED innovation is coming."

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