Shulou(Shulou.com)11/24 Report--

Recently, Changhua Chemical (stock code: 301518), specializing in the new "Little Giant" Changhua Chemical (stock code: 301518), has reached a strategic cooperation with Sale easy. Changhua Chemical will expand sales scale, increase market share with the help of Sale easy Integration CRM, and apply sales Yi Integration CRM to several subsidiaries of its affiliated Group Chanshun Group, with scientific business management to help the whole group achieve better development and information construction.

With the intensification of competition in the industry and the innovation of digital technology, many enterprises in the same industry have tried the mode of "Internet + Chemical Industry", and the digital reform has prompted traditional enterprises to release new vitality. Changhua Chemical is also facing increasingly severe challenges. If you fail to keep up with the team, you will "fall behind"! As one of the executive director units of China Polyurethane Industry Association, Changhua Chemical moved with the times and started the exploration and practice of digital transformation together with the group brothers.

In order to better promote the digital layout, Changhua Chemical chose China's CRM leading brand-Sale Yi. With the help of easy CRM, Changhua Chemical will realize the following values:

First, customer layering is more refined, so as to find high-quality customers: with the help of CRM Changhua Chemical, we can carry out multi-dimensional classification of customers, establish self-defined, multi-dimensional customer value evaluation standards, and establish customer credit rating model, so as to more clearly judge customer quality and accurately find out the target customers that better match the enterprise.

Second, improve the customer conversion rate with the help of intelligent CRM: define and manage various customer development stages, such as potential customers, sample customers, transaction customers, volume customers, etc., to realize the automation and intelligence of customer transformation in all stages, and to establish customer churn early warning and relationship maintenance early warning, so that customer transformation is more scientific.

Third, product sample management is procedural and scientific: sample whole process and internal collaborative process management, various sample types can be managed separately according to different sample types, such as R & D samples, and a closed-loop system for sample result evaluation can be established. whole process tracking and management to provide strong digital support for product management

Fourth, visual management of sales objectives, data guidance for management decision-making: annual and monthly disassembly and rolling execution of goals, establishment of multi-dimensional sales forecast management based on customer history sales, business opportunities and other dimensions, to assist in achieving sales targets at all levels and to better improve performance.

Fifth, the sales behavior is standardized and scientific, and the assessment is transparent: establish an action plan according to the dimensions of week and month, communicate with the administrative system, and form a unified management of the action plan. Different business units form independent action plans and related management and analysis of action results, and sales behavior optimization is well-founded.

Sixth, fine management of the whole life cycle of the contract: for product prices with large fluctuations, real-time price publication management and dynamic adjustment are supported. Through the fine management of classified contracts and major customer framework agreements, we can supervise and remind the whole process of the implementation of contracts and framework agreements, so as to improve the professional image of salespeople in an all-round way.

7. Break the data isolated island and digitally analyze the whole business scenario: deeply integrate with ERP, LIMS (Laboratory Information Management system) and other system data, customize reports and charts based on various dimensions, improve the timeliness and accuracy of sales management, and help enterprises review the data performance before and after the transformation of business opportunities, so as to improve the performance of business teams.

Only by promoting the process of digital transformation, can the efficiency of enterprise management keep up with the pace of enterprise development. Easy sales will release the service experience of many subdivided industries and hundreds of specialized and new enterprises over the past decade, and help Changhua Chemical and its brothers accelerate the process of digital transformation and enhance the level of fine management. out of the acceleration of digital development in the era of fierce intelligent business.

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