Shulou(Shulou.com)11/24 Report--

"the more important impact of MasterGo is to reshape the design value, affect the collaborative way and process of the whole team, and enhance the influence of the team in the whole company."

-- Tian Wei, head of Dt Dream's UED

The highlight of the case

Improve the standardization and standardization of To G service

Precipitate the component library and build the design pattern with business attributes

Safe and efficient design asset management and collaboration

Hangzhou Dt Dream Technology Co., Ltd. (referred to as "Dt Dream") was founded in March 2015, headquartered in Yunqi Town, Hangzhou, with branches in 31 provinces and cities across the country. More than 70% of the company are technicians. It is a unicorn enterprise in big data industry. As an infrastructure provider of data resource system, Dt Dream is committed to providing industry-leading big data products and data intelligent integrated solutions for government / urban / industrial customers, helping to build an integrated data resource system for the industry. help customers build a data governance platform for data sharing and circulation.

Strengthen the design specification to deal with the particularity of G-end business

The complexity of To G business and the particularity of the audience coexist, so it is necessary to standardize and improve efficiency, release the manpower of basic design work, and devote more energy to the improvement and polishing of user understanding, business understanding and product ease of use.

"A large part of the customers of our company's products or projects are government customers. Compared with conventional To B / To C companies, from users to business, there is a lot of particularity. As a common resource pool of a company, the design team spans multiple product lines, multiple development teams and 30 + product modules, the diversity of users, the complexity of scenarios, and the variability of business, which lead to various challenges in the process of design. How to break through? This is a problem that we have been working on. " Tian Wei, head of Dt Dream's UED, told us, "the goal of our team is very clear, that is, to use professional design solutions to influence and drive the company's business landing, constantly polish the experience standards of products in the field of government affairs, and become the design head of the field of government affairs."

As a company deeply engaged in the field of G-end business, Dt Dream's design team faces a lot of business particularity in its work. First of all, there are many user groups of G-end products, and there are great differences in business background. the differences of all kinds of customers and functions need to be taken into account in product design. In addition, G-end customers are not the conventional impression of "professional and red" as we often understand, and the demand for product experience and interface quality is getting higher and higher.

With the help of MasterGo, Dt Dream has now exported four major component libraries, including UI component library, visual component library and prototype component library, and continues to build a set of business template library on the basis of UI component library to empower students with multiple positions for different scenes. In addition to covering the basic B-side components, the component library combines the particularity of the company's products and encapsulates into online business components and low-code templates. Developers can directly call components and pages in online UI libraries and low-code template libraries. The visual component library greatly enriches the visual expression of Dt Dream's G-end backstage products, and improves the visual consistency and quality of the integrated product UI interface to a great extent, so that G-end products pay attention to efficiency and quality at the same time, which is precisely in line with the design concept of Dt Dream DTD specification: efficient, diversified, quality, leading.

Dt Dream's design team is using MasterGo for design review.

Precipitate the component library and build the design pattern with business attributes

Cross-departmental cooperation of production, establishment and research is the top priority of overall efficiency improvement. Through the powerful online collaboration function of MasterGo, various departments can cooperate with each other at the same frequency, greatly reduce communication costs, reduce communication time and repetitive work, and truly achieve overall efficiency.

"to create unified and flexible design specifications and design patterns is the common requirement of our big data type products. MasterGo is a design collaboration tool that suits the characteristics of our business. With the help of MasterGo, we first completed the transformation from localization tools to online tools, and then we reconstructed the production of 59 + design basic originals within 2 months, and realized Dt Dream's product design specifications and front-end components upgrade according to schedule. When the team is faced with high-density parallel work, the 'design specification' has become a necessary condition to ensure high-quality, efficient and continuous output. " Tian Wei talked about the importance of design norms.

As a mature online collaborative tool, MasterGo can obviously improve the overall efficiency of production, setup and research, according to Zhang Yidan, head of intelligent product line design of Dt Dream. "Collaborative functions such as online review, comment marking, real-time update and one-click sharing provide a high-speed channel for cross-team collaboration, reducing communication barriers, improving decision-making efficiency and reducing delivery costs. And MasterGo in the perspective follow, text comments and other detailed functions of the design, in the details to enhance the sense of collaborative experience, greatly save the low-cost repetitive work, the designer will be released from the assembly line mechanization and trivial tagging, more time to think about innovative design solutions, more energy to pay attention to the user's interactive experience. "

Designer Dt Dream discusses the design plan.

Zhang Lu, designer of Dt Dream UX, added, "text comments are also a detail feature particularly praised by the UED team." For Dt Dream, text proofreading is an important part of To G business. Government customers have more stringent requirements for the content of some text than pictures, and the design drafts delivered need to go through the copywriting review process of the quality department. With the assistance of the MasterGo text comment function, students in the quality Department can directly replace the wrong text every time they check the copy, saving copy and paste time, and there will be no problems such as omission and error correction, which greatly improves the efficiency of cooperation. "

The collaborative era has become irresistible. The change of design work mode not only gives designers the space to solve problems from the product design level, but also supports designers to try to precipitate the ability of instructive design templates. Tian Wei also mentioned MasterGo's design engineering ability. "Dt Dream's UED team, based on the original design specifications, deeply ploughed into the field of To G business, constantly precipitated and built design patterns that were more in line with Dt Dream's service characteristics, and achieved the goal of high reuse and empowering scene design."

Reshape the design value and enhance the influence of the design team

Based on the collaborative efficiency brought by strong design norms, designers have more energy to focus on business understanding and user thinking, so as to promote the whole design team to achieve higher value goals and produce greater influence.

"We have been promoting Dt Dream's product experience improvement project for 23 years. In terms of efficiency, with the continuous expansion of the company's business and limited manpower, the design team needs to improve its business influence and must self-drive increment. Release the input of the" presentation phase ", so that designers have more energy to invest in the" discovery phase "to have a deeper understanding of the business, insight into users, and find more design opportunities. In terms of expansibility, the previous specification is not thorough enough, and there are some front-end technical debt problems. if we want to do a better experience link upgrade, we need to solve the most basic atomic problems, that is, design specifications and components. The third aspect, we need to upgrade the brand, improve the advanced interface and user experience, redefine the visual language of the company's products, so as to enhance the influence of the brand. With the help of MasterGo, we have greatly improved our work efficiency and standardized output ability, and successfully completed the brand-new upgrade of Dt Dream design system 3.0. Its significance is not only to improve efficiency and reduce costs, but also to affect our collaborative ways and processes, laying the foundation for us to focus on the improvement of product usability, promote product experience upgrading, and polish high-quality products. "

Designers work with MasterGo

The cooperation between Dt Dream and MasterGo presents an excellent case of local enterprise-level practice for the synergy of G-end business. Restructure the design specification, realize the cooperation of production and design research to improve efficiency, and enhance the influence of the design team. The improvement of the performance of each step shows the original intention of MasterGo to grow with customers. At present, Dt Dream chose to upgrade the enterprise version after using MasterGo for one year, which is the recognition of the strength and experience of MasterGo production and research. It is believed that with the iteration of MasterGo version 2.0 and the launch of the three major engines of design engineering, MasterGo AI and enterprise solutions, MasterGo will work with more local enterprise customers to create more enterprise local best practices in the AI era.

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