Shulou(Shulou.com)11/24 Report--

As of November 13, the national box office in 2023 had exceeded 50 billion yuan, with 1.178 billion film viewers, according to data released by Lighthouse Professional Edition. This is the first time that the annual box office of Chinese films has returned to a high level since the annual box office of Chinese films exceeded 50 billion yuan for the first time in 2017 and 60 billion yuan in 2018 and 2019. This figure is regarded by the industry as a new milestone in the recovery of the film market.

While the film market returns, the consumption upgrade of the film market itself is more worth looking forward to. So far, a total of 58 films have grossed more than 100 million yuan, of which "Manjianghong" has become the biggest winner with a national box office of 4.544 billion yuan. "Wandering the Earth 2,""Desperate,""She Disappeared,""The First Part of God: Chaoge Fengyun,""Octagonal Cage,""Chang 'an Thirty Thousand Miles,""Bear Haunting·Accompanying Me" Bear Core,"" Solid as a Rock,"" Unfamiliar with Life Road "ranked second to tenth. It is worth mentioning that the top ten box office, all contracted by domestic films.

(Top 3 at the box office)

Behind the box office data is the cultural blessing of film industrialization, quality upgrading and obvious progress brought about by industrialization level. At the same time as blockbusters return, the consumption upgrade of the film equipment market itself is more worth looking forward to.

ALPD laser light source heat is not reduced, global installation exceeded 35,000 sets

Throughout the history of film projection technology, it is rare for ALPD semiconductor laser display technology independently developed by Guangfeng Technology (688007.SH) to be popularized so fast. Officially marketed since 2016. As of November 2023, the domestic market installation of ALPD semiconductor laser projection solutions has exceeded 29,000 sets, accounting for far more than one-third of the market, while the global installation has exceeded 35,500 sets. However, what is even more remarkable about ALPD is that it has not only been widely promoted in the market within 8 years, but still remains popular in the market today.

ALPD, which started from scratch, successfully withstood the test of the market, and gradually sank and penetrated into third-tier and fourth-tier cities and small-scale township cinemas on the premise of meeting the equipment needs of first-tier and second-tier cities and large-scale cinema enterprises, and its attention in small and medium-sized cinema groups also increased day by day. This change reflects that the promotion of ALPD has gradually entered a brand-new stage, that is, the extension from aorta to capillaries, highlighting its strong vitality.

Meet the upgrading needs of small and medium-sized cinema equipment

ALPD laser projection in the sinking market of high attention, in addition to years of market test accumulated reputation, in the end or accurately meet the needs of potential users pain points.

In recent years, fans have awakened to high standards of film viewing. With the rapid progress of film industry technology, new technologies such as highlight, high frame rate and ultra-high definition have been widely used in films, and the leapfrog improvement of upstream film quality puts forward higher requirements for downstream projection equipment.

However, the reality is that in many small and medium-sized cinemas in third-tier cities and below, a large number of xenon lamp projection equipment has entered the aging stage, and it is not easy to maintain the existing playback effect. Moreover, in order to further improve the brightness and effect of projection, it is necessary to make a large investment to update and iterate the existing projection equipment, which brings great pressure to the capital investment of cinemas.

ALPD provides an ideal solution with low cost and quick results. ALPD semiconductor laser light source series products also form a comprehensive coverage of mainstream projector brands and brightness of 5000 to 55000 lumens. Coupled with the flexible business model, it makes it a reality to improve the projection effect without too much investment.

Some personage inside course of study thinks, At present domestic screening market outstanding trend is, Third-tier and below city box office growth catch up with first-tier and second-tier cities. That is to say, the industry "inward volume" has also begun to sink gradually. In order to enhance competitiveness, many small and medium-sized cinemas began to focus on the trump card of differentiated operation; no matter the existing cinemas or newly opened cinemas, there are not a few all-laser cinemas, focusing on new, strange and special, which makes "ALPD® Laser Projection" become a new selling point and drainage artifact.

In addition to reliable product quality, reliable brand service from Zhongying Guangfeng, a subsidiary of Guangfeng Technology, is also one of the reasons why ALPD products are increasingly favored by the market. With years of deep accumulation and experience in the film industry, Zhongying Guangfeng can not only give users more support in technology, after-sales service, commercial operation and other aspects, but also give users more protection in the face of irresistible factors.

At present, Zhongying Guangfeng has confirmed the reliability of ALPD laser projection solution at the quality and brand level with time and market, and is increasingly favored by small and medium-sized cinemas to continuously meet the needs of the Chinese projection market.

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