Shulou(Shulou.com)11/24 Report--

On November 17th, the 30th China International Advertising Festival kicked off in Xiamen International Convention and Exhibition Center. This advertising festival covers more than 10 large-scale events and 20 forum sharing sessions, focusing on national brand building, brand going out to sea, live e-commerce, AIGC marketing and many other directions. In the main forum of the "Brand resilience growth" conference, Chai Baoguo, director of the Advertising Supervision and Management Department of the State Administration of Market Supervision and Administration, Zhang Guohua, president of the China Advertising Association and global vice president of the International Advertising Association, and John D Chacko, global vice president of the International Advertising Association (AA). Famous economist Teng Tai gathered with relevant responsible persons of well-known brands, such as Yili, Weibo, Dianyi, iqiyi, focus Media, China Mobile Migu, Kuaishou, iFLYTEK, Blue cursor, Huawei Terminal Cloud Service, Alimama and other well-known brands. this paper makes an in-depth discussion on how to stimulate brand vitality and industry creativity and realize brand growth in the era of "stock game".

At the scene, CEO Jinzhi gave a keynote speech on "the New Imagination of change in the AI era" and released the AI strategic product-Cyber Kunpeng AI Creative Model, which provides enterprises with overall customized services such as AI marketing creativity, AI digital human short video production and live broadcast.

A little bit of information CEO Jinzhi delivered a keynote speech

AIGC-- reshapes the mode of content production and dissemination

From meta-universe, Web3.0 to AI, each explosive concept has its own market logic. Behind the sustainability and application of the concept is the self-iteration of real demand. Fundamentally, productivity determines production relations. Goldman Sachs's latest forecast even raised the AI app market's forecast for US GDP growth in 2027 to 2 per cent and to 2.3 per cent in 2034.

"AI is a revolutionary innovation opportunity. Compared with Web3.0, AI has more technical barriers and cost input requirements, and can actually reduce costs, increase efficiency and change the market landscape. This is an opportunity for enterprises of any size, and the opportunity is for those who dare to embrace truly revolutionary change." Jin Zhi said, multimodal, cheaper and personalized. The ecological collection of AI coming out of the big model has opened up a rising path beyond imagination for the development of enterprises in the AI era.

Artificial intelligence technology is becoming mature, and the leading technology represented by AIGC is also refreshing human imagination and cognition. "from PGC, UGC to AIGC, the mode of production and dissemination of content is being reshaped." Jin Zhi believes that the core value of AIGC is that it can help enterprises improve human efficiency and reduce costs in the short term, while in the long run, it is based on productivity efficiency, scene reconstruction and gain.

Lead the trend of creative marketing, a little information to launch Saibo Kunpeng AI creative model

Wen Sheng Wen, Wen Sheng Tu, SD. There is no shortage of new challenges in the world of content creation. Jin Zhi believes that the reason is that the data assets of different companies in different industries are different, and there are certain technical and cost barriers. The birth of the Saibo Kunpeng AI creative model is based on the above pain points.

With the accurate recommendation algorithm, large model engine and mature user interest engine technology accumulated over the years, a little information has a natural advantage in the field of AIGC. According to reports, cyber Kunpeng can accurately anchor user preferences by analyzing user behavior tags such as interest categories, search, behavior path, and reading time, and with the help of natural language processing technology, to link the construction of user information maps such as emotional cognitive understanding, interest calculation, cultural behavior reasoning, and keyword extension coverage, and reconstruct the content production and distribution of creative marketing with AIGC.

In terms of development, internal marketing and designers in the process of digital marketing creation, often need to go through demand communication-creative brainstorm-creative direction confirmation-collect materials to make Demo- confirmation KV and other cumbersome workflows, while the use of AIGC technology to empower marketing designers, the process can be reduced to less than 2 working days.

In terms of marketing materials, the iteration of the traditional marketing material library is relatively slow, and the content style is also lack of consistency, so it is difficult to ensure the continuity and stability of the brand style presented in the enterprise marketing materials. Cyber Kunpeng can obtain digital marketing materials in line with corporate brand norms in a faster, efficient and low-cost way, and users only need to enter simple prompts according to their marketing scenarios to obtain corresponding digital marketing materials. Jin Zhi revealed that Cyber Kunpeng's AI technology also supports rapid expansion of various ideas after confirming the KV style, so as to adapt to different marketing channels and scenarios, and help enterprises reduce costs and increase efficiency in the field of digital marketing.

In terms of portrait materials, there will be some problems in the generation of general AIGC tools, such as unnatural skin texture, wrong understanding of age, weak sense of realism and so on. Practice shows that the digital characters generated by the AI depth neural network generated by Cyber Kunpeng are more real and natural, and can highly restore the effect of professional commercial photography. On the other hand, the model training of other realistic materials, such as the advanced sense of architecture, the sense of realism and the improvement of the composition effect of intention, also has a better performance, which can be truly applied to all kinds of business scenes.

In addition, multi-person relationship has always been the weakness of AIGC tools, often incorrect understanding of father-son, mother-daughter relationship, age difference, fuzzy boundaries of intimacy and intimacy, after a little information brand strategy and generative AI senior expert team optimization training, these problems have also been well improved.

In terms of communication form, the traditional live broadcast content needs to maintain a team of more than five people, while the virtual human live room built by the cyber Kunpeng model can realize content production by driving digital people through AI, and can even complete scene configuration, interaction and speech rule setting in the live broadcast room, so as to reduce cost and increase efficiency. In the production of short videos, enterprises only need to add copywriting themes, keywords and styles to create excellent short videos and live copywriters. At the same time, all kinds of short video content can be quickly generated by selecting digital human image, sound, background, template and intelligent components.

"through model training and customized services, we hope to deal with the pain points brought about by asset demand, usage and training bottlenecks in the artificial intelligence era, and use the power of technology to promote creative production, dissemination and application change." cover the core business needs of digital marketing and achieve innovation, quality and efficiency in the field of marketing, "Jinzhi concluded, through the two-way layout of products and content. A little bit of information is committed to creating strategic products of collaboration in the AI era. Cyber Kunpeng not only focuses on the practical needs of domestic enterprises, but also lays out the global market, helping enterprises to go abroad and product landing, so that more products and enterprises can shine in the AI era. (end)

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