Shulou(Shulou.com)11/24 Report--

CTOnews.com, Nov. 20, Qin Lihong, co-founder and president of Xilai Automobile, confirmed on NIO Radio that there will be blockbuster products and models in this year's NIO Day.

Five cars (CTOnews.com Note: ET5t, second-generation ES8 / ES6 / EC6, EC7) have been released this year, and we are done with a small advertisement here. We still have a little more than a month to go. We still have blockbuster products and models to release in this year's NIO Day. Please look forward to it.

Qin Lihong also mentioned in the program that Weilai currently has deficiencies in marketing and needs to better disseminate its products and technology in order to raise awareness of its product power. In addition, the company will later work with online celebrities to promote brands and products in a "more approachable" way.

In August, Xilai announced that Xi'an had become the host city of NIO Day 2023 with 46 per cent of the votes (a total of 87793311 votes) (based on the value of community users). As a reference, NIO Day will be held in Hefei in 2022, and two new cars (EC7 and the second generation ES8) and the third generation power station will be unveiled at the event.

As early as the end of last year, car media "the Story of the car Market" reported that Weilai would launch an attack on millionaire luxury cars, and the first model was marked "Maybach S-Class". This news was also confirmed by Weilai insiders.

It is said that at present, the high-end model of Weilai has entered the design stage and belongs to millions of super-luxury cars. If research and development goes well, the model will be launched and sold globally as early as 2024. It is worth mentioning that this high-end luxury car will still belong to the Lulai brand, rather than the previously speculated sub-brand.

In addition, there are two sub-brands codenamed "Alps" and "Firefly", in which the "Alps" brand will focus on the mid-market of 20-300000 yuan, and "Firefly" will be a smaller model.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.