Shulou(Shulou.com)11/24 Report--

CTOnews.com, Nov. 20, Sensor Tower today released "2023 Comic App Market Insight," which mentions that global revenue from book and comic apps is growing steadily.

CTOnews.com learned from Sensor Tower disclosure data that the total internal purchase revenue of the top 30 comic book apps from January to October 2023 reached $1.6 billion (CTOnews.com Note: currently about 11.552 billion yuan), Japan is the largest market.

Among them, from January to October 2023, the global income of book and comic applications was nearly 2.4 billion US dollars (currently about 17.328 billion yuan), an increase of 8 percent over the same period last year. The annual income of 2023 is expected to exceed 2.8 billion US dollars (currently about 20.216 billion yuan).

▲ source Sensor Tower2023 from January to October, the total domestic purchase revenue of the top 30 comic applications in the world reached $1.6 billion (currently about 11.552 billion yuan), accounting for 67% of the total revenue of the entire book and comic circuit, of which the Japanese market accounted for 77% of the total revenue of the head comic app.

▲ source Sensor TowerKakao cartoon app "piccoma" has a high revenue in the Japanese market, with more than $600 million in purchase revenue (currently about 4.332 billion yuan) from January to October 2023, leading the global comic book application track. LINE Manga, which also focuses on the Japanese market, ranks second with revenues of $400 million (currently about 2.888 billion yuan).

▲ image source Sensor TowerSensor Tower digital advertising analysis platform Pathmatics data show that from January to October 2023, "WEBTOON" invested as much as $33 million (currently about 238 million yuan) in the US market, ranking first in the comic book application competition. TikTok and Snapchat are the main advertising spending platforms of "WEBTOON".

At the same time, according to the cross-analysis of Sensor Tower application groups, "WEBTOON" users are also heavy TikTok enthusiasts, and users who use both "WEBTOON" and "TikTok" are longer than the average weekly average of all "TikTok" users.

▲ diagram source Sensor Tower

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