Shulou(Shulou.com)11/24 Report--

On November 17, Lenovo officially unveiled the world's first 27-inch 4K naked-eye 3D display, Lenovo ThinkVision 27 3D, on the anniversary of Lenovo ThinkVision and ThinkCentre20 with the theme of "thinking about the future of smart collar", leading Taiwan display from "Clear" to "Real" era.

The newly released Lenovo ThinkVision 27 3D display has four major innovations. First, the switchable cylindrical lens technology realizes 2D and 3D compatibility and free switching; second, real-time eye tracking technology achieves seamless and more natural 3D effects; third, the built-in "3D engine" does not need to call PC computing power, releasing more powerful productivity; fourth, the 3D Explorer platform supports rich professional design and playback software ecology, realizing plug and play.

(the world's first 27-inch 4K naked-eye 3D display-Lenovo ThinkVision 27)

Zhang Peng, director of display product planning of Lenovo Group, introduced the development trend of 2D to 3D display technology at the salon. He said that in the PC Internet era, graphic display technology has realized a revolutionary transformation from command line interface (CLI) to graphical user interface (GUI), which is more intuitive; touch display technology in the mobile Internet era has realized a revolutionary transformation from graphical user interface (GUI) to natural user interface (NUI). Display technology in 3D era will change from "clear" to "Real", leading the next wave of device innovation and growth.

(Zhang Peng, Director of Product Planning, display Business of Lenovo Group)

According to reports, Lenovo ThinkVision is an independent display brand under the Lenovo Think family. From the creation of the world's first monitor in 1981 to the research and development of the first color display, and then officially named ThinkVision in 2003, Lenovo ThinkVision has been innovating continuously for decades and has become one of the most qualified and forward-looking professional display brands in the world.

(Lenovo ThinkVision 27 3D display launch site)

This release means another big addition to Lenovo's built-in AI smart terminal. Earlier, Lenovo announced that it had initially completed the full stack of intelligent capabilities, including AI embedded smart terminals, AI-oriented infrastructure and AI native solution services. Among them, in terms of intelligent terminals embedded in AI, including the industry-leading portfolio of artificial intelligence devices such as PC, tablet computers, mobile phones, smart screens, IoT and so on. In October this year, Lenovo was the first to show off the revolutionary product AIPC, leading the wave of innovation in AI hardware and terminals.

Wang Dongting, director of Lenovo's display and options business in China, said: "the advent of this innovative product will completely change the user's perception of the display, making virtual reality and augmented reality applications more realistic and shocking. We believe that this important milestone marks a great breakthrough in desktop display technology and brings unprecedented immersive visual experience to users."

From "clear" to "Real" era

The world's first 27-inch 4K naked-eye 3D display released

Today, naked-eye 3D continues to enter people's work and life not only brings consumers a three-dimensional, immersive viewing experience, but also brings changes in the way the industry works, overlay display and related software technology progress. Naked-eye 3D is entering the pre-outbreak stage. Under this background, ThinkVision27 3D display arises at the historic moment.

The newly released Lenovo ThinkVision 27 3D display is the industry's first 2D / 3D switchable naked-eye 3D display, which is very groundbreaking and leading. The display has a large screen size of 27 inches and 4K (2K in 2D and 2K in 3D) and is designed for more immersive creation, connectivity and collaboration.

The display uses a switchable cylindrical lens technology, that is, a multi-lens screen is added in front of the display screen, and a row of vertically arranged cylindrical lenses is used to control the direction of the left and right images, so that the right eye image is focused on the viewer's right eye, and the left eye image is focused on the viewer's left eye to form a parallax to obtain a stereoscopic image. at the same time, the free switching between 2D and 3D is realized through the optical modulation system. On the other hand, a group of cameras are added under the Lenovo ThinkVision display to capture the eye movement image in real time, and the AI algorithm is used to adjust the picture to achieve a seamless 3D display.

"Lenovo ThinkVision makes 3D display natural and realistic." Sun Ning, senior product manager of Lenovo's display business, said that there is no need for additional 3D glasses to make the picture transition from "clear" to "Real". At the same time, the display itself has a built-in 3D image processing chip, which can reduce the need for additional computing power for 3D rendering and greatly reduce the performance requirements for PC computing devices.

According to reports, another highlight of this naked-eye 3D display is that it is equipped with the 3D Explorer platform developed by Lenovo, thus forming a comprehensive 3D creation and consumption ecosystem, which is plug-and-play through plug-ins. The 3D Explorer platform supports a variety of mainstream 3D format files and 3D design software, such as 3D players for viewing videos and files with 3D effects, 3D design and production software, and SDK for developers to build 3D applications. "more than 200 other tools can be supported through plug-ins." Sun Ning said that in the future, the platform will continue to expand and upgrade to promote the development of 3D digital interaction and build 3D ecology.

(sale price of Lenovo ThinkVision 27 3D monitor announced)

In addition, the Lenovo ThinkVision 27 3D display features built-in speakers and connection options, including USB-C docking station and modular camera support, which not only optimizes work and comfort, but also enhances control and efficiency. The Lenovo ThinkVision 27 3D display will be available for pre-sale on November 17, 2023, with a pre-price of 19999 yuan.

20 years of innovation "changes because of thinking"

Achieve the first position in China's commercial display market

In the course of 20 years of development, continuous innovation and excellent product quality have created Lenovo ThinkVision's leading position in the domestic market. Lenovo ThinkVision displays have been ranked first in China's commercial market for 10 years in a row and ranked among the top three in the world in the second quarter of Lenovo's fiscal year 2023, according to IDC.

Zhang Peng said that Lenovo ThinkVision is committed to combining cutting-edge technology with human design, giving users a more extreme and accurate display effect, while taking into account the creativity and expansibility of the product, so as to form a more comprehensive, efficient and leading display experience. Over the past 20 years, Lenovo ThinkVision has created a number of "global pioneers" in terms of technology, standards and design, which continues to promote the progress of the entire Taiwan display industry.

Among them, in 2007, the world's first display passed the EPEAT Gold certification standard; in 2008, it launched the first 2CCFL energy-saving LCD panel technology solution, becoming the VESA standard, which is widely used among global panel manufacturers; in 2013, it released the world's first touch-controlled wireless mobile display; in 2015, it released the world's thinnest 7.5mm display, ThinkVision X24, 2016, and T Ü V Rheinland jointly defined the world's first eye comfort certification Eye Comfort.

(Zhang Peng, Director of Product Planning, display Business of Lenovo Group)

In his view, China's naked-eye 3D industry has great development potential and prospects, but it is still in the early stage of development. Lenovo's role is to promote the naked-eye 3D display industry to achieve a leap from 0 to 1, "so that more technologies that are in the laboratory and cannot be quantified into products come to a wider range of industry application scenarios and users."

According to Shanpu Consulting Group, shipments of naked-eye 3D displays in China are expected to reach 40 million units by 2027, with a market size of US $12 billion, with a compound growth rate of 27.8 per cent and 28.6 per cent respectively.

In fact, in order to promote the landing of innovative technology, in the process of the advent of this naked-eye 3D display, Lenovo developers did a lot of rigorous verification of 3D display and eye tracking technology, and made countless software tuning. Zhang Peng said that this is also in line with Lenovo ThinkVision's consistent pursuit of space-level standards in product quality.

Longer service life, stronger antistatic capability, less electromagnetic radiation, stricter fire standards, high and low temperature resistance, etc. As a Lenovo commercial terminal product, Lenovo ThinkVision will conduct more than 1100 reliability and durability tests before launch, including current shock test and simulated electrostatic strike test, as well as the stable use of the whole machine in the harsh environment, and so on, to ensure that each product has the quality of space class.

It is understood that Lenovo ThinkVision currently has three R & D and design centers around the world, has completed more than 2000 quality tests and won more than 100 globally recognized product awards, including 30 CES awards and 10 MWC awards.

It's not only the display, but also the solution.

Reshape the way of work to realize the whole process to reduce cost and increase efficiency

Since its inception, Lenovo ThinkVision has not been defined as just a product, but based on the idea of solutions to help improve productivity.

For example, in 2018, Lenovo ThinkVision released two new displays with a full-featured USB Type-C interface, and proposed a new "first-line connection solution". Through the Type-C line, the scheme can directly connect the tablet computer, notebook computer or other intelligent mobile terminal to the ThinkVision display to realize the operation of throwing screen or double screen, which greatly improves the work efficiency of some special workers. For example, when designers are designing drawings, when text editors are comparing manuscripts, and when securities traders are observing stock prices, they often need to deal with complex tasks on multiple screens.

Data show that Lenovo ThinkVision has served tens of thousands of customers since its birth, covering content creation, education, training, film and television, games and other industries. The introduction of new naked-eye 3D displays will also bring greater efficiency improvements to these industries. Sun Ning said that Lenovo ThinkVision 27 3D naked eye display has a large number of applications in various industries--

For example, in engineering design, real-time stereoscopic images of the design can be provided to improve the efficiency of review, modification and adjustment, while saving time and cost in making prototypes; in the field of health care, it can provide clear 3D visual effects for doctors and open the door for remote consultation and even remote surgery scenes; for remote collaboration, communication can be made more dynamic and comprehensive, thus reducing the need for cross-regional meetings. In the field of education and training, more realistic visual effects and richer information can make distance learning and training immersive, and so on.

The 3D display is even more prominent for content creators and designers who work on everything from engineering, graphics and animation to photos, games and meta-universe projects. Traditionally, creators have to make 2D designs, prototypes, modifications, adjustments, etc., but with this display, designers can immediately view, modify and share their works in a realistic and detailed manner. to improve efficiency and save time and money. " Sun Ning said.

At the press conference, Ye Lin, chief technical officer and high-end industrial design technology solution expert of Shanghai Geyuan Technology Co., Ltd., and Su Wentao, general manager of the marketing department of Kejun China, respectively shared their experience on the use of 3D displays.

Shanghai Geometry was originally a company engaged in industrial software design services, according to Ye Lin, design and development has a strong demand for visualization, such as two-dimensional and three-dimensional flexible switching, accurate color restoration, and so on. "Virtual reality wearable devices can achieve some functions, but it is not convenient to wear, it is not convenient for others to browse the same content, and the color correction process cannot be implemented." He said that Lenovo's naked-eye 3D display is compatible with all current software desktops, professional color solution processes, switching between two and three dimensions at any time, and so on. It starts with hardware and provides plug-and-play solutions.

Su Wentao showed the media the practical application of naked-eye 3D display in the field of vocational education, covering four major scenes: virtual simulation education and training, teaching and experiment, skill training and competition, and 3D content production. He said that naked-eye 3D display needs an industry promoter and is willing to join hands with Lenovo to promote the faster application of naked-eye 3D display in the field of vocational education.

At the 20th anniversary celebration, in addition to the ThinkVision 27 3D display, Lenovo also unveiled a new Lenovo ThinkCentre M commercial desktop all-in-one. As the first high-end commercial desktop brand in the industry, Lenovo ThinkCentre M Master Business Desktop covers all-in-one to modular all-in-one products, and brings breakthrough experience and office efficiency to customers in different industries in terms of strong performance and computing power.

Zhang Peng finally said that the goal of Lenovo ThinkVision is to combine cutting-edge technology with humanized design to give users a more extreme and accurate display effect while taking into account the creativity and expansibility of the product, so as to form a more comprehensive and efficient display experience. Under the general trend of intelligent transformation, Lenovo will bring strong productivity release to more industries and users with more cutting-edge experience, reliable quality and reliable service.

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