Shulou(Shulou.com)11/24 Report--

Thank you, Mr. Air, a netizen of CTOnews.com, for your clue delivery! CTOnews.com, November 19, the Kia brand launched a new pure electric SUV EV5 at the Guangzhou Auto Show, with a starting price of less than 150000, and can even compete with its own brand pure electric SUV. Yang Honghai, chief operating officer of Kia China, said in an interview with Beijing News Shell Finance that the Kia brand will continue to increase R & D investment with the concept of "in China, for China". At present, Kia has completed the landing of two new cars in the Chinese market, and will continue to expand the charging network, channels and service content.

Yang Honghai stressed that Kia will never withdraw from the Chinese market. Kia has always attached great importance to the Chinese market and will pay more attention to it in the future. He revealed that Song Huxing, global CEO of Kia, came to China for research again and stressed that success in the Chinese market is the key to Kia's global success.

In order to better understand the Chinese market and better serve Chinese consumers, Kia has set up China Technology Research Institute, China foresight Digital Research and Development Center and China big data Center in China to carry out targeted product and technology research and development. The EV5 is a product under the concept of "in China, for China". The model is developed by nearly 400 Chinese engineers, fully combines the characteristics of the Chinese market and the needs of Chinese consumers, and works with Chinese head technology companies such as Baidu and Tencent to bring a car-using experience that is more suitable for Chinese consumers. In order to meet the intelligent needs of users, Kia is working with Baidu Wenxin to develop a new car system, and has obtained an L4 autopilot license and started a road test in China.

CTOnews.com noted that Yang Honghai also introduced the layout of Kia in terms of channels, charging networks and services. He said that Kia's new 4S stores in cooperation with large dealer groups such as Senami, Jinlong and Xinhanma have been opened in core cities across the country. at the same time, Kia is also gradually promoting the upgrading of SI 2.0 in the national distribution showroom to build a more perfect sales and service system that matches the electrified era. In addition, Kia has also established a "one super, one fast, one slow" full-speed domain charging network to provide users with efficient and convenient charging services. Kia has also invested a lot of time and money in developing the new Kia App, which will be officially launched in December.

The EV5 is the first global model launched by Kia in China, and it is also the core model of Kia's electric transformation. Yang Honghai said that the user base of EV5 will focus on post-80s and post-90s families who are keen to explore a new life and pay attention to quality life. In 2024, in addition to offering the first version of the 530 standard battery life, Kia will launch a long-lasting version and GT-Line version next year to meet the diverse needs of users.

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