Shulou(Shulou.com)11/24 Report--

CTOnews.com, Nov. 19 (Xinhua) recently, many users have complained on social platforms that their phones are often disturbed by "shake" jump ads and accidentally jump to shopping platforms. There are also reports that Apple will ban apps from using shake-and-jump ads, but it has not been officially confirmed.

CTOnews.com noted that recently, the Jiangsu Provincial Consumer Rights Protection Commission said that mobile phone "shake" jump ads infringe upon consumers' rights and interests, and such functions can only be enabled after obtaining the consent of users.

Jiangsu Consumer Protection Commission said that the vast number of mobile phone users are forced to jump to shopping software to browse advertisements when using different software for study, work and entertainment, which is not only a waste of users' time, but also a violation of their rights and interests. This kind of open-screen advertisement which "shakes" and jumps automatically deprives consumers of their own choice, and consumers enter the advertising page not from their original intention, but from the "misleading" of the merchants. At the same time, the "shake" jump page is often inseparable from the call of mobile gyroscope and motion sensor data, which is also suspected of illegal collection of information, excessive claims and even invasion of user privacy.

Jiangsu Consumer Protection Commission believes that many rules do not hinder the idea of shopping platform drainage, enterprises with the help of technological advantages, constantly renovate drainage means under the rules. In addition to "shake", there are also new tricks such as "twist", "mobile phone leaning forward" and so on. Even if the closed path is set, the page jump is "silky" and does not give people the opportunity to close, causing great trouble to the lives of consumers. This so-called "innovation" not only affects the corporate image, but also infringes on the legitimate rights and interests of consumers.

Jiangsu Consumer Protection Commission suggested that mobile phone system operators can use technical means to tighten their authority. The acquisition of permissions should be more careful and should not be allowed to be granted by default users of the system. When App requests access to the user's personal information and privacy, the user's consent must be obtained before it can be accessed.

The platform shall obtain the consent of the user when obtaining the rights and return the right of choice to the user. At the same time, a closed channel that is easy to find should be set up to facilitate users to close such authorization in time.

Businesses should abide by the relevant regulations when placing advertisements and respect users' sense of experience. Businesses in advertising should take into account the sense of experience of consumers, forced to jump will only make consumers have aversion to businesses, and can not really bring traffic. Only by taking the user's sense of experience in mind and designing a more humane advertising strategy can we truly achieve a win-win situation for both businesses and consumers.

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