Shulou(Shulou.com)11/24 Report--

In the past double 11, Douyin e-commerce, as an important battlefield for brand merchants to find business increment, helped by rich play and hundreds of billions of traffic support, so that brand merchants could take advantage of the global potential energy of the platform with the help of the double growth flywheel of "content + shelf". The harvest promotes the outbreak of business all over the world.

Douyin e-commerce "DOU CASE" has launched a special feature "Global outbreak of 100 Brands", and the first round of brand cases has already been released with great fanfare. The second round of case collection released this time brings together more brand cases from different industries and categories, which break out in the three dimensions of explosive building, mall heights and global breakthroughs, and there are many bright spots of play. it provides a reference for more brands to promote business explosion and daily business growth.

1. Concentrated accumulation of energy and frequent occurrence of explosive materials.

In order to help merchants seize the opportunity to promote growth, concentrate on new products and create explosive products, and then use explosive single products to drive breakthroughs in all brand products, Douyin merchants have launched multiple games such as deposit pre-sale, official reduction, key goods and so on. promote merchants to consciously tilt pallets, pry higher revenue increments, and achieve both brand volume and sales volume.

During the Singles' Day, Romi Studio, cybex, Peraiya, Ono Kazako, vegetable and Orchard, Hisense and other brands all achieved new products and classic explosions for customers to get recommendations. Among them, with the help of Douyin Mall's super-value shopping resources support and platform characteristic activities, the single item GMV successfully exceeded 5 million; Xiaomi's popular styles participated in category coupons and super-value shopping, draining from the live room to the mall, Xiaomi14 won the single item sales / sales double champion; the whole cotton era carried on the shelf fine operation, strengthened the linkage between the content field and the shelf, and the first GMV of baby cotton towels ranked in the industry TOP3. Romi Studio whole store to participate in the key goods pool play, wool blended fleece coat GMV over 3 million.

2. Accurate drainage, the mall rushes up

Many brands rely on search, shopping malls, windows and other shelf scenes, refined operation of important business positions, with the help of great promotion to achieve user growth, business outbreak. A variety of ways to promote play, such as official reduction, deposit pre-sale, and good things studio, have successfully promoted brands such as Gao Fan, empty Engraving, HR Helena, Oral Shark, ginseng Xiaomei, and bosses to achieve business breakthroughs, and have ushered in explosive growth in business data such as product exposure, GMV and popular styles.

For example, the free point FREEMORE drives the shelf by content, and the shelf increases by more than 1200% compared with 618. Jiangnan cloth attaches importance to the layout of shelves, multi-contact exposure achieves customer access, active member GMV exceeds 70 million; Lenovo strengthens mall promotion, expands the proportion of mall traffic, and shelf GMV increases by more than 1000% over the same period last year. By actively optimizing store pages, improving shelf exposure and transformation, store goods PV increased by 807% compared with the previous year.

3. Planting and harvesting as a whole, outbreak in the whole world

In addition, under the management guidance of Douyin e-commerce "global integration, flywheel growth", the global operating results of brand merchants are also concentrated in Singles' Day. Fei Yu, Luzhou laojiao, Han Bang, SINSIN, Genshi Muyu, Romon Romon and other brands achieve global channel flow acquisition and interconnection, and finally achieve efficient brand exposure and sales improvement.

During the Singles' Day, Hanbang covered the whole world with the help of brand advertising and live streaming, realizing the outbreak of the whole link, and the brand GMV reached 642 million; Fangli opened up the double scene of "content + shelf" to boost the brand increment with global linkage, and the GMV in the active period exceeded 80 million, up 364% compared with the same period last year; Genshi wooden language matching greatly promoted the rhythm, and the storage field worked side by side with the shelf yard, and the overall GMV reached over 100 million. White Elephant creates its own popular style mechanism, runs through global marketing, and achieves efficient seed harvesting. GMV occupies the position of TOP1; in the grain and oil industry and wants to achieve full-cycle spot rush, global key publicity, gift mechanism upgrading, GMV increased by 722% compared with the same period last year.

Data show that nearly 1000 head brand merchants have taken Douyin as the largest online business position. Great promotion is only the peak of the long-term operation of the brand, with the continuous help of the platform, brand merchants will continue to improve their global business capacity, tap business increment, and continue to harvest more deterministic growth.

* the above data come from Douyin e-commerce.

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