Shulou(Shulou.com)11/24 Report--

What kind of children's story can be called a good story of high quality? How to choose audio books for your child? What's the difference between the stories told to children and those written to adults? Not long ago, the children's audio content industry group standard "General requirements for the creation of High-quality content for Children's Audio Books" (Standard number: t / CIET010-2022, hereinafter referred to as "requirements"), which was promulgated by the China Council for the Promotion of International Economic and technological Cooperation and drafted by Beijing Kaisheng Culture and Media Co., Ltd. (Kaishu storytelling). The release of "requirements" indicates that the children's audiobook creation industry will move towards a new stage of high-quality development with more standards and norms.

In the era of intelligent publishing, children's content industry has achieved prosperity and development, and the growth performance in the field of audio content is particularly prominent. According to the data of the 19th National Reading Survey in 2022, the listening rate of minors aged 0 to 17 in China was 32.7% in 2021. Among them, the listening rate of 0-8-year-old children is 33.7%. The listening rate of children aged 9-13 is 31.4%. The listening rate of 14-17-year-old children is 32.6%. Audio content has become one of the important ways for young children to obtain information and learn knowledge, and its content quality and value orientation are becoming more and more important.

The creation of children's content has a very strong particularity. the aesthetics, values and ways of looking at problems have a profound impact on children's treatment of the world and improve their inner growth, especially audiobooks. Before children are younger and have a lot of literacy, they are very important carriers of listening and reading content, and they also bear the responsibility of helping children to understand the world, understand life and feel culture. So, what kind of children's content can be called high-quality?

In the past, the definition standard of high-quality children's content in the market was subjective and vague, and the input of various creative subjects was different, and the creative level was also uneven. The release of the group standard of "General requirements for the creation of High-quality content in Children's Audio Books" fills this gap and provides a strong support for effectively improving the creative level of the whole industry and enhancing the service and self-discipline of the industry. "requirements" defines the standard of children's high-quality content, that is, based on the principles of education, interest, artistry and protection, literary and artistic works created by professionals contribute to children's knowledge growth, self-improvement, temperament cultivation and healthy growth. In addition, "requirements" also stipulates the specific requirements of important creative dimensions in the creative process, such as ideas and values, subject matter, plot, structure setting, role setting, language and words, adaptation, child protection and so on. it also provides a clear and effective quality management method to effectively solve the current creative problems in the children's audio content industry.

Beijing Kaisheng Culture Media Co., Ltd. (Kaishu storytelling), the lead drafter of group standards, is an excellent content producer in the children's content industry, based on years of rich creative practice and experience. it has a set of perfect methods for creating high-quality children's content. under the guidance of this method, Kay Shu storytelling has created many successful works recognized and loved by children. From Uncle Kay's Journey to the West to Uncle Kai's rhythmic Enlightenment, from Uncle Kay's Poems to the latest History of Uncle Kay, these high-quality children's works meet the needs of children's growth. it also undertakes the important mission of carrying forward the spirit of the times, transmitting cultural self-confidence and cultivating socialist core values to children.

In the process of formulating the "request", Beijing Kaisheng Culture and Media Co., Ltd. (Kai Shu storytelling) further improved and shared this set of creative methods, providing practical rules and regulations for the "requirement". For example, in terms of ideas and values, "requirements" stipulate that the creative intention should be positive and show a good interpersonal relationship between people. It also lists in detail the content items that need to be paid attention to and avoid in the aspect of value orientation, such as children should not be distrustful of people close to them, should not guide children to do dangerous actions in the story, and so on. For example, in terms of structural settings, "requirements" make it clear that readers' emotions should be satisfied in one episode, form a closed loop of stories, and provide the structural elements of modular writing; in addition, there are also very detailed rules and regulations for content structure, character setting, joke setting, language features and audio quality.

"requirements" provides a practical creative model for the children's audiobook creation industry, and escorts the healthy and orderly development of the whole industry. Its implementation will be a new beginning, as more and more industry creators continue to complete content innovation and self-discipline upgrading with high-quality and standardized creative standards, the children's audiobook industry is bound to rise to a new level and usher in a new stage of development.

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