Shulou(Shulou.com)11/24 Report--

CTOnews.com, Nov. 17 (Xinhua)-- smartphone sales fell 16 percent year-on-year during the Singles' Day boost this year due to mixed demand, consumer concerns about the recession, and competition from various platform online promotions, analyst TechInsights reported today. However, sales of high-end models are strong; sales of folding screen phones and game phones are up year-on-year.

As far as smartphone makers are concerned, Apple remains the leader in terms of sales and value, followed by Xiaomi as the No. 1 Android phone, with the following CTOnews.com report:

The sales of Apple's iPhone 15, 15 Pro Max, 15 Pro and iPhone 13 ranked first, second, third and fifth among JD.com, respectively, and pushed up Apple's average selling price to 7500 yuan (about $1050 +), up 7 percent from a year earlier.

Xiaomi 14 and Hongmi K60 are the best sellers in market segments of 4000-5999 yuan ($550,825) and 2000-2999 yuan ($275,417), respectively.

Glory ranks behind Apple and Xiaomi in sales, and with the Magic Vs2, V Purse and V2 dominating the folding screen market segment, we estimate that Glory's revenue this year is on a par with Huawei and OPPO.

Huawei's sales are affected by supply constraints, but the return of brand equity and 5G makes its average selling price higher than that of its domestic competitors. In JD.com 's high-end mobile phone price range (RMB 6000 + / US $826 +), the Mate 60 Pro is second only to the iPhone 15 series (Pro, Pro Max, Plus).

OPPO's one plus Ace 2 Pro is the best-selling model in the 3000-3999 yuan ($418-$549) price range; the company's revenue from Douyin and Kuaishou almost doubled from the same period last year, indicating OPPO's success on the live streaming platform.

▲ Picture Source TechInsights in terms of online channels, the growth of live streaming platform sales has slowed, in part because of many concerns caused by mass media and KOL's controversial behavior. Despite this, live tape is growing faster than the whole and weakening the market share of traditional e-retailers, but TechInsights believes that it will not be strong enough to challenge the dominance of traditional e-retailers in the foreseeable future.

Among traditional electronic retailers, pinduoduo is weakening the advantage of Alibaba (Taobao and Tmall) in groceries with its competitive prices. For higher-value smartphones, consumers still prefer JD.com because of JD.com 's own efficient logistics service and better after-sales service.

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