Shulou(Shulou.com)11/24 Report--

The fourth session of Yangtze River Delta International Cultural Industry Expo (Yangtze River Delta International Cultural Industry Expo for short) opened in National Exhibition and Convention Center (Shanghai) on November 16. Tencent unveiled the cultural product matrix of game technology, content production, digital culture and other cultural products in the cultural science and technology section, showing the diversified scene of using science and technology to promote the innovation of the cultural industry, and injecting vitality into the integrated development of the cultural and technological industries.

Game technology helps the cultural industry, driving the digital consumption scene to continue to be new.

Create a new interactive entertainment experience of cloud games, virtual and real interactive somatosensory fitness application. On this year's Yangtze River Delta International Cultural Industry Expo, Tencent used game technology to boost the cultural industry, driving the digital culture consumption scene to continue to be "new" and continue to "unlock" a new cultural way of life.

Cloud games are becoming more and more popular because you can enjoy a high-definition, high-quality and high-fluency game experience without downloading. Taking advantage of the "cloud" advantage of cloud games, Tencent Pioneer has opened up mobile, PC, TV and other terminals to create a new interactive entertainment experience through various forms of cloud game product capabilities, so that users can really experience the fun brought by cloud games and cloud interaction.

In addition, Tencent Pioneer also takes advantage of multi-scene and multi-content cloud games to explore in multiple scenarios. In May 2022, the State Administration of Radio and Television approved the establishment of a "High-tech Video Interactive scene Innovation State Administration of Radio and Television Laboratory" in Tencent Technology (Shanghai) Co., Ltd. Under the guidance of Shanghai Radio and Television Bureau, the laboratory is built by Tencent Vanguard team in conjunction with industry co-construction units, focusing on the innovative application of high-tech video cloud interactive digital scene. Research on key technologies, application scenarios, content ecology and standard system is carried out to provide important support for enriching the supply of high-tech video content and cultivating intelligent radio and television new audio-visual.

In the future, Tencent Vanguard will continue to rely on cloud game cloud interaction to create high-quality content, improve digital ecology, expand applications in various fields, explore super digital scenarios, and create greater social value in cultural transmission, economic efficiency and other aspects.

The development of digital technology also brings acceleration power for content production and leads more new possibilities for content creation. Tencent's first somatosensory fitness app, Dance Aurora, created by Tencent's IEG virtual-reality interactive technology team, uses three core technologies: cloud computing and cloud rendering, high-precision visual AI capture and virtual-reality interaction, so that users can enjoy a fun fitness experience of sweating and burning fat at home with only one TV and a mobile phone. Jointly created with Tencent SSV Silver hair Technology Lab, Leling Interactive Gym, a somatosensory fitness application for silver-haired people, projects real users into a virtual scene to practice Baduanjin and Taijiquan with a virtual coach. In the future, it can also enable friends in different places to realize the virtual and real interactive and innovative experience of different places on the same screen.

"We have been exploring the application of AI technology in visual perception, cognition and content generation. In the future, we hope to seek more cooperation in content, IP and other fields, and also hope to extend our technology and products to more offline scenarios, including travel, sports, fitness or pension scenarios." Wang Junle, head of the virtual and real interactive technical team of Tencent IEG and producer of Dance Aurora and Leling Interactive Gymnasium. At the Yangtze River Delta Performing Arts Industry Innovation Forum set up by Yangtze River Delta International Cultural Industry Expo, Wang Junle was invited to give a speech on "the New era of Intelligent Entertainment-Let everyone have their own stage."

As a cultural product, the game itself is opening a "super digital scene", constantly creating new values and new possibilities. This year's Yangtze River Delta International Cultural Industry Expo, "Arena of Valor", "Moonlight Blade", "Game for Peace", Tencent Quding four boutique IP linkage display.

Among them, "Arena of Valor" brings the "Glory China Festival" series, with the game character Wang Zhaojun "begging and skillfully weaving" Qixi Festival theme skin as a link to let visitors have a look at the techniques of traditional Su embroidery, which also makes the traditional festival Qixi Festival more deeply rooted in the hearts of the people. National style RPG game representative "Moonlight Blade" cooperates with three famous brocade, four famous embroidery heirs and other non-legacy heirs to jointly deduce and share Chinese traditional cultural aesthetics in the form of physical Chinese clothes and virtual appearance. "Game for Peace" makes use of its accumulated advantages in the field of ecology and digital content in the game industry to achieve super-immersive free exploration with the technical strength of the game, covering many scenes such as literature, tourism, colleges and universities, commerce and so on. On the other hand, Tencent Kouding brings a virtual simulation laboratory, a creative laboratory and a "first lesson in programming" to lead young people to learn programming and learn astronomical knowledge such as Martian topography and aerospace. Exercise computer thinking and logical thinking.

Relevant officials said that Tencent hopes to make games play a wider social application value and explore new solutions for social issues through digital technology, innovative products and its own connection capabilities.

High-quality audio-visual cultural content to enhance the sense of cultural consumption

High-quality audio-visual cultural content can not only enhance people's sense of achievement of cultural consumption, but also promote the high-quality development of the cultural industry. On Yangtze River Delta International Cultural Industry Expo this year, high-quality works such as exploring the "three-body" of science fiction innovation, the "long season" that perfectly combines the tension of suspense with the sense of age, and "the first season of Acacia", which takes the lead in the creation of realism in ancient costumes this summer, have appeared one after another, attracting a large number of visitors.

As the leading online video platform in China, Tencent Video participated in the exhibition with a wide range of high-quality IP, such as drama, animation, variety, documentaries, children, etc., showing Tencent Video's diversified, differentiated, boutique content matrix composed of original IP. In addition to TV series such as "three-body", "the long season" and "West out of Yumen", anime works covering martial arts, national style and other themes have also brought multiple choices for animation users, including "Doluo mainland", which is known as "the first year of National Cartoon", "Doluo mainland II unique Tang Gate", martial arts theme "Sword to", "thinking", and science fiction theme "devour the starry sky" and so on.

In addition, from the variety section of "50 kilometers of Taohuawu 3" and "start now", the documentary section of "Thirteen invitations 7", "Flavor World", children's section of "Rice Circle School", "the Adventure of Little Penguins" and other high-quality content, committed to using good content to respond to the diverse needs of users.

In recent years, under the guidance of art and technology strategy, Tencent Video has been adhering to the development of long-term IP and the layout of multiple tracks, adhering to the mission of content creation, and constantly optimizing the concept of content creation, so that users can feel the beauty of life and the pulse of the times through high-quality cultural content.

Digital Science and Technology helps traditional Culture "come to Life"

Chinese excellent traditional culture is a magnificent treasure house. How to protect, inherit and make good use of the cultural heritage and make the traditional culture "alive" is the proposition entrusted by the times. On this year's Yangtze River Delta International Cultural Industry Expo, Tencent demonstrated the innovative application of digital technology in the field of cultural protection, allowing visitors to have a "dialogue" with cultural relics and "immerse themselves" to feel the historical changes.

The Digital Great Wall achieves a 1:1 mm measurement of the Xifengkou Great Wall, allowing visitors to change pictures in the digital Great Wall and feel the beautiful changes in the morning, noon and dusk. " Search Dunhuang-Digital Dunhuang Immersion Exhibition "comprehensively applies cutting-edge game technologies such as 3D modeling technology, physical rendering of game engine and global dynamic lighting, and VR virtual reality scene to restore Cave 285 of Dunhuang Mogao Grottoes with high precision, leading visitors to" cross "to the fresco world of" five hundred robbers becoming Buddha "of" Dao Lin Jianyu "more than 1400 years ago." The Mini Program of Sanxingdui Wisdom Museum leads visitors to experience the beauty of Sanxingdui culture, which has been sleeping for thousands of years.

In addition, the "hearing Digital Mountains and Rivers" Chinese traditional instrumental music digital protection project digitally preserves and restores the music and scores of Chinese precious traditional instrumental music, so that visitors can hear and play the sound of precious instrumental music. " Oracle Global Digital Revival Technology "makes the text traces on oracle bone rubbings" visible "through micro-mark enhancement, relying on Tencent YouTu Lab's years of accumulation in the field of visual AI, using AI glyph matching algorithm to" find "characters and invigorate the source of Chinese characters. Sanxingdui AI man-machine collaborative virtual restoration project takes Sanxingdui bronze ware as a pilot project to explore the innovative technology application of human-computer cooperative AI intelligent assistance in cultural relic archaeology.

The value and life of culture lies in continuous development and innovation. For a long time, Tencent has been actively involved in the protection of traditional culture and cultural relics, interpreting and carrying forward traditional culture in a way loved by young people, and invigorating the cultural heritage through digital technology. Zhang Lijun, vice president of Tencent Group and general manager of East China headquarters, said that as an Internet-based "science and technology + culture" company, Tencent continues to promote the integration and innovation of digital technology and cultural content. use the power of science and technology to help tell Chinese cultural stories, promote the innovative and integrated development of the cultural industry, and constantly promote the high-quality development of the cultural industry.

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