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NetEase reported that "against the cold" mobile games made a lot of money, and the appearance sales of six yuan exceeded 100 million pieces.

2025-02-04 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

CTOnews.com November 17 news, November 16, NetEase released the third quarter of 2023 financial results, introducing the game link, focusing on the open world martial arts game "against the cold" mobile game tested on June 30 this year.

The financial report said that "against the cold" mobile games have achieved strong revenue and user growth, and the number of registered players has exceeded 50 million in 45 days.

From the perspective of the operation strategy of "against the current and cold" mobile games, NetEase made an attempt to "make a small profit and quick turnover" for the internal purchase of the game. In order to meet the needs of users'"fragmentation payment", "upstream cold" mobile games frequently put on a series of "6 yuan game skin" in the game.

On the day of the announcement of the financial report, the "upstream cold" mobile games were put on the shelves of two new shopping malls selling fashion and weapons skin, as well as a mount with a minimum of 3 yuan.

CTOnews.com noted that the sales data officially disclosed by NetEase showed that the sales of "6 yuan low-cost skin" in the game had cumulatively exceeded 100 million pieces.

In addition, the financial report also pointed out that in the game field, as the world's first large-scale landing AI game in the open world, the "upstream cold" mobile game industry pioneered AI custom voice and other games, and "AI teammates" played more than a billion times.

NetEase's net income of Q3 in 2023 was 27.3 billion yuan, in line with market expectations, compared with 24.4 billion yuan in the same period last year. Under non-GAAP, the net profit of continuing operations belonging to the company's shareholders was 8.6 billion yuan.

NetEase's net income from games and related value-added services was 21.8 billion yuan ($3 billion), up 16.5% from a year earlier.

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