Shulou(Shulou.com)11/24 Report--

--Choose Huawei to make it easy for your business to be intelligent

More than 70,000 people watched the game on the spot, mobile phone signals did not drop chains, pictures and videos could be sent, and friends could be shared.

Multiple security systems such as fire protection and gates are linked, risk events are automatically reported, and games are watched and held at ease.

The operation data is fully opened and updated in real time, and the manager "strategizes";

Event service, venue service, mall service, training service, all done in one app...

These are the achievements of Shanghai Stadium in promoting digital intelligence under the cooperation of Jiushi Sports and Huawei.

New technologies such as 5G, 10G park network, AI, park digital platform and so on have comprehensively transformed this well-known stadium, making the "smart stadium" have a panoramic display.

Behind this, Huawei's plan layout for promoting the number of intelligent enterprises in China's government and enterprise business has also emerged.

On November 4, Huawei's government-enterprise business released a new brand image of "Digital Smart World at One Touch," and Wu Hui, President of Huawei's Chinese government-enterprise business, made a comprehensive exposition on this to the industry.

The new brand image is oriented to large, medium and small enterprises, governments, hospitals, schools, etc., including various types of organizations. With the "partner + Huawei" system, more customers should be helped to easily and simply enter the digital intelligence world. In short,"choose Huawei to make it easy for your business to intelligently count."

In combination with the comprehensive expansion of distribution business in the first half of the year, Huawei's basic logic of promoting digital intelligence has been shown. Through layers of "capability spillover," all types of organizations can have easy-to-obtain, high-quality and strong digital intelligence services. The case of Shanghai Stadium is just an important annotation.

Layers of "capability spillover"_Huawei's digital intelligence overall situation

In the communication, Wu Hui responded to various concerns about the new brand image, including Huawei's practice in different types of digital intelligence markets and its promotion actions in different periods.

To sum up, we can roughly see the trend on the "timeline":

First of all, he has "deeply cultivated for many years" in digital intelligence and accumulated a "six-step" methodology including vision traction, scene cut-in, goal orientation, etc.

Then, as a digital transformation service provider, it deeply cultivated NA market and created many benchmark projects. For example, Tianjin Port relied on Huawei and China Mobile to jointly build 5G + intelligent port scheme, realizing unmanned deployment and transportation in the whole process, making container access and management in port area like "building blocks," changing the traditional production mode. Similarly, the digital intelligence upgrade of Shanghai Gymnasium is also a new benchmark in the industry.

After the breakthrough and accumulation in NA market, Huawei began to rely on the strength of partners to launch the commercial market for small and medium-sized enterprises, define "partner + Huawei," further expand the coverage of digital intelligence, so that more enterprises "find partners is to find Huawei."

In the first half of this year, Huawei rearranged the distribution market, established systems, set rules, implemented policies, strengthened products, and launched Huawei products and services to smaller and micro enterprises and even individuals with a strong distributor system.

It can be seen that Huawei has realized the step-by-step advancement of the digital intelligence market in a step-by-step manner, and in this process, what should be seen is that the digital intelligence capability also "spills" step by step to a more sinking level.

From Huawei to NA benchmark customers,"their own parachutes jump first," bringing the first layer of "capability spillover," a large number of digital intelligence transformation experiences are shared in combination with the actual situation of NA customers, helping customers who are also industry leaders to realize digital intelligence upgrading.

In NA benchmarking customer building, Huawei has accumulated digital intelligence practice experience including 8 large industries and nearly 20 small industries (such as semiconductor, tobacco, taxation in pan-government affairs, etc.). The capability precipitation of its solutions is actually oriented to the whole industry represented by NA customers, which is the method of "gnawing off the hardest bones first."

Subsequently, these capabilities begin to "spill over" at the second level to the more sinking commercial market level of the same industry.

For example, in the industry, Huawei has accumulated database capability, distributed core capability, cloud platform capability, business scheduling adaptation capability, etc. in cooperation with Bank of China, Industrial and Commercial Bank of China, China Construction Bank, Postal Savings Bank, etc. The next step is to "spill" these capabilities to customer groups such as urban commercial banks and agricultural commercial banks in the way of "partner + Huawei."

Similarly, after Huawei served "big hospitals" such as Xiehe Hospital and the Third Hospital of Beijing Medical University, it applied the common ability precipitation of the industry to municipal people's hospitals,"realizing very good access with relatively simple methods" and promoting the upgrading of digital intelligence.

Downward, when the larger small and micro enterprises urgently need digital intelligence capability, the capacity precipitation of NA benchmark customers and commercial market also carries out the third layer of "spillover" to the distribution market of a higher level.

Take Huawei distribution partner service small art exhibition hall as an example, such customers do not need complex solutions, but relevant security capabilities can be extracted from Huawei campus benchmark cases to solve the core pain point problem of damage prevention of high-value items. In practice, distribution partners use Huawei perimeter security capabilities to help customers establish a set of "small systems," so that relatively expensive exhibits will be alarmed once they are approached by lighters and other items, thus ensuring asset safety.

It's worth mentioning that it's not that the requirements that sink one level are simpler, they're just as complex.(For example, the needs of small and medium-sized banks and hospitals are also three-dimensional), or they also need to be deepened (for example, perimeter security tests AI identification capability). Therefore, only the practice of "capability spillover" can really meet the needs_inherit the deep capability of the next level rather than only carry out scheme output for the needs of this level. The starting point is essentially different, and the ability to meet the needs will be different.

In the end, Huawei's government-enterprise business achieved two results:

In terms of breadth, the government, hospitals, schools, large, medium and small enterprises are fully covered, all of which have become the main body of "reaching at one touch" and correspond to the question of "who will touch";

In depth, a series of capabilities "spill over" from Huawei and NA benchmark customers to commercial market and distribution market levels, enabling customers to enjoy the ability to solve practical scenario problems,"like pressing a button," and "reach" the digital intelligence world, whether they directly contact Huawei or more conveniently contact partners.

Therefore,"Digital Smart World" is not so much a new brand image specially released by Huawei as an inevitable result of Huawei's development to this stage according to its logic and trajectory.

Interlocking, Huawei makes "one touch" practical

After understanding the macro-layout and evolution logic, Wu Hui also made a lot of exposition on how to realize the problem of "one touch and reach," which was summarized as four interlocking dimensions.

1. Continue to build "capability core" and strengthen spillover source

Since it is "capability spillover," it needs a "source" that continuously outputs basic capabilities.

In Wu Hui's view,"the digital intelligence world must have a complex software and hardware platform as the base, which is the ability to calculate and connect two products and technologies. "

The connection capability represented by 5G and wifi6 is Huawei's traditional strength. In addition, Huawei has gone deep into root technology in computing, storage and other industries and built an end-to-end digital intelligence capability system. The bottom platform established by computing and connecting two capabilities is exerting value in different levels of customer groups. The source capability constantly spills over to meet the common needs of enterprises.

For example, the problem of "isolated data island" that makes government customers headache is being solved. The Shanghai Gymnasium mentioned at the beginning can realize the connection between global data and business, which also depends on it.

There are more types of enterprises benefiting. For example, Noah Fortune cooperates with Huawei to realize unified access, unified service, unified operation and maintenance, data isolated island is broken, and outstanding functions such as access control gate, i.e., work punch card, security coordination based on intelligent video terminal, etc. are realized, making smart park become a new business card of enterprises.

2. Continuously improve "accessibility" and open up the channel for core capability overflow

With the source of capabilities, there is also a need to build pathways to help these capabilities reach customers-"accessibility" must be a necessary condition for "one touch."

In this link, Huawei focuses on the construction of partner system and promotes partners to reach customers actively.

Earlier, Huawei formulated the strategy of "one deep cultivation and two expansions," i.e., deep cultivation of NA, expansion of customer base and expansion to county-level cities, so that Huawei's capabilities can reach and reach more enterprises through the hands of partners through the "partner + Huawei" system.

At present, Huawei has also set up a systematic partner management system of "seeking breeding and retention," and has deployed a team of 3500 people in the commercial market and distribution market for partner docking. Among them, in the distribution market of "the last 100 meters," thousands of distribution elites have been developed based on engineering contractors, and marketing actions have been strengthened to enable small and micro enterprises, communities and ordinary people to know and enjoy Huawei products and solutions.

At present, Huawei has more than 35,000 partners, and will move to a larger scale in the future. With sufficient partner coverage, as Wu Hui said, customers can "find Huawei when they find partners."

3. Standardize and modularize capacity to improve "spillover" efficiency

With access, how to accelerate the speed of ability overflow and improve its quality is the next proposition.

Here, Huawei has carried out capability standardization and modular construction. According to Wu Hui, it is "to create a solution that meets the needs of production and digital intelligence transformation, and make it into a standardized module" and "an operating system and a standardized component, which can only be widely called if it is abstracted out." Huawei is constantly improving the replicability of products and solutions, accelerating the spillover process and improving the spillover quality.

For example, the digital intelligence construction of Shanghai Gymnasium is based on Huawei Park Digital Platform, which is pre-integrated with 10 types of ICT technologies out of the box, uniformly connected to 501 types of park terminals, and preset with 9 types of standardized data models, which can realize flexible assembly of platform components, making data interoperability, unified operation and maintenance, business innovation, etc. in the park more simple and efficient; In Noah Fortune, Face Recognition, WIFI, Automatic Statistics, Background Analysis, etc., the scene capabilities also come directly from the standardization of Huawei's own park construction practice."Just take the scheme directly."

For example, in small and medium-sized banks, Huawei serves NA bank customers to deposit standardized modules, such as PaaS layer, a complete set of systems can be directly provided to customer groups for use.

In the more fragmented and small distribution market, Huawei has built the Kunling brand based on its digital intelligence experience, providing better digital intelligence value to its customer base with 380 cheap and easy-to-use products selected.

4. Product and service detail design, complete the overflow landing process

There are capability sources, accessibility, standardized replicable capability forms,"one-touch" to achieve closed loop, and Huawei is still promoting the final landing of capability spillover.

In this regard, Huawei mainly relies on a strong service system to provide high-quality services for customers. Under the "partner + Huawei" system, the concept of Huawei service team is further extended. With the huge partner system, customers can find service providers at any time when they have problems.

In fact, Huawei's service, delivery, operation and maintenance, product R & D improvement, all aimed at the internalization of technology, the application of externalization... easy iteration, easy to meet the needs of thousands of people, just like ordering online, click can help realize digital intelligence.

In addition, Huawei continues to reduce landing resistance through a series of auxiliary actions, such as promoting "Six Easy" in the distribution market, actively reducing product prices, and protecting customers 'existing hardware investments with technological innovation of software-defined cameras in NA market or commercial market.

conclusion

The demand for digital intelligence bursts. Huawei has created a digital intelligence promotion system that is easy to reach and can achieve the goal with high quality through in-depth capacity building and layer-by-layer layout of "capability spillover," so that the digital intelligence world can truly "reach at one touch," and the digital intelligence bonus can benefit a wider customer group.

However, this system itself also has the ability of self-renewal and development, constantly integrating cutting-edge technological innovation as a new content of "capability spillover." For example, the large model is being explored and applied in Tianjin Port. In the future, it may be expected that the commercial market and even small and micro enterprises can enjoy the business transformation value brought by the large model wave.

Therefore, in the fierce competition, every enterprise and every organization will no longer worry about "falling behind." As long as they are willing, they can reach the "digital intelligence world" through the "partner + Huawei" system.

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