Shulou(Shulou.com)11/24 Report--

CTOnews.com, Nov. 16, Tesla finally began to advertise with video, and the automaker produced its first video ad on Youtube-- an ad that highlights the safety of vehicles.

Earlier this year, Tesla CEO Elon Musk announced a reversal of his long-term strategy of Tesla not spending money on advertising, but spending money on improving products and relying on car owners to spread word of mouth.

Tesla's investors often suggest that Musk do advertisements that highlight some of the features and advantages of Tesla's vehicles, which can help him reach new consumers who do not understand Tesla's products, especially after the recent price cuts.

Musk nodded for the first time at Tesla's annual meeting earlier this year, saying that Tesla would "try a little advertising" to see how it works.

CTOnews.com noted that Tesla began to post some Google ads in June and stepped up his advertising efforts a few months later, releasing hundreds of new ads, but investors want Tesla to launch video ads on the Internet and television, because it is more influential in the auto industry, such as carmakers are usually the biggest advertisers during the Super Bowl.

Tesla once held a competition to make video advertisements for his vehicles, but never really paid for these videos. Now, that is starting to change.

Youtube users found that the paid Tesla ad appeared in the front ad of Youtube video, which was a major move for Tesla.

In this video advertisement, Tesla mainly shows his industry leading position in security performance. Tesla's vehicles have always performed well in crash tests, and safety is often one of the most important factors that people pay attention to when buying new cars. The ad also contains a link to Tesla's test drive website.

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